Our Team

As Director of Business Development, I manage new client and partner relationships, initial strategy recommendations, and help with overall client communication and management.  My favorite thing about DTC is our amazingly talented team and how well each of their unique skills complement one another.  They make my job easy by consistently producing remarkable results for our clients.

I have worked in sales for 15+ years, and love the search and inbound marketing space because it allows your customers to find you when they need you.  Having grown our own business through SEO, PPC, and Inbound, we are living proof that it works, and are fanatical about making a measurable difference for other organizations.

What do you do when you’re not at DTC?

If I’m not at DTC, hopefully I’m at a concert, a Cubs game, or traveling.

What are your favorite things about Chicago?

Summer Festivals, Museums, and of course Wrigley Field!

I work with our team to develop highly-shareable content for our clients. We study what interests people, what they share, then we pair that data with some wicked instinct and get to work. When we’re successful (often), our clients earn links from big, important websites. Those links then make Google look at our clients like they’re Ryan Gosling in a v-neck holding puppies at a charity event.

Before joining DTC (B.dtC., for you scholars), I worked as a copywriter, communications strategist and creative director with a number of organizations. What I love about our work at DTC is that thinking outside the box isn’t something we pay lip service to or an occasional tack we take when the status quo feels status quo-y. Thinking outside the box is a daily requirement.

What do you do when you’re not at DTC?

Beyond work I like to practice yoga, go bonkers at concerts and spend time with my lover. I also tell stories and lead really intense guided visualizations that make people cry or fall asleep (and little in between).

What are your favorite things about Chicago?

I love Chicago, I’ve spent a good chunk of my life here. I love it for many of the same reasons other people love it, and also for this reason: scientists anticipate apocalyptic fresh water shortages over the next century and we Chicagoans are nestled up to the teat of the world’s largest body of fresh water (the Great Lakes system). Your move NYC/LA.

As Outreach Team Lead at Digital Third Coast, my role is to coordinate and oversee our promotional strategy for all digital content for all of our clients at Digital Third Coast. I also work with our content team to help create and coordinate the digital content that I help to promote.  I’m completely hands on for the entire process from ideation to developing and promoting the digital content for our clients. My role also includes developing on-going relationships with journalists and high authority industry publications to secure placements and digital visibility for the content we develop for our clients.  I take a lot of pride in my role and in my work to help ensure the success of every content project that we work on.

Name 3 facts most people don’t know about you:

1. I’ve seen roughly 130 live shows of the rock band Phish, although if you know me well this will not surprise you. I stopped keeping track years ago, as to not think about the money I’ve spent, although the memories make it all worth it.
2. I used to be really good at bowling. 289 being my high game with 11 strikes at the young age of 17.
3. I’ve seen a baseball game in nearly every Major League Baseball stadium. I was lucky enough to get to travel around with the Detroit Tigers when I was younger.

What do you do when you’re not at DTC?

I’m a very active person who enjoys the outdoors. I love biking, hiking, camping, disc golf, traveling to see live music and most importantly spending time with my two cats.

As an SEO account manager, I'm responsible for surfacing opportunities in organic search, maintaining client budgets, visualizing and using data to cut through the noise, and partner with clients to help them make strides in the organic channel.

NAME 3 FACTS MOST PEOPLE DON’T KNOW ABOUT YOU:

1. I am tri-lingual: speaking Hindi, Bengali, and English – having learned English last (primarily at school).
2. Have a near-encyclopedic knowledge of craft beer.
3. Have a mild obsession with food.

What’s your favorite thing about Chicago?

I love the fact that we get to experience all four seasons every year, which only pushes us to make the best of the short amounts of great weather…while we still have it.

My role as an SEO Account Manager at Digital Third Coast is to assist my clients by recognizing and recommending optimizations that should be completed in order for them to accomplish their individuals business goals.

WHAT DO YOU DO WHEN YOU’RE NOT AT DTC?

I’m a nerd at heart, so when I’m not at DTC I’m usually watching pro wrestling or playing video games, anything involving storytelling and strategy.  With or without friends, I will consume those forms of entertainment.

WHAT IS YOUR FAVORITE THING ABOUT CHICAGO?

My favorite thing about Chicago is the people. We’re all different and we each have a unique and interesting story to tell. Being different is a good thing!

I spend my time getting down to the nitty-gritty of our clients' PPC accounts. It’s my job to implement the strategies developed with my clients, and closely monitor results. Curiosity doesn’t kill the cat in paid search; it’s in fact, essential. Following trends and staying on top of changes is one of my favorite, and yet, the most important aspect of what we do. We’re in one of the most dynamic industries out there; being ahead of the curve is what allows our PPC department to excel.

What do you do when you’re not at DTC?

I have a diverse taste in music; you can find me in an amphitheater jamming out to rock music or in Cowboy boots at a Honkey Tonk, and everywhere in between. Over the last few years, I have become a pretty good cook, I love perfecting my signature dishes and trying out new recipes.

What are your favorite things about Chicago?

One of my favorite things about Chicago is how it is the epicenter of the Midwest. Every band or musician is bound to come through and each neighborhood is unique. Debating who the best in the Big Ten and NFC North is also always a fun discussion in Chicago. The Badgers and Packers are the best, in case you were wondering.

As outreach manager, I work to find the right placements for Digital Third Coast’s clients and campaigns. I collaborate with the content team to ideate upcoming pieces and develop strategies for promoting that content to build links online. As a former television reporter, I try to pitch Digital Third Coast’s content in a way that I know journalists will be able to use in their stories.

WHAT DO YOU DO WHEN YOU’RE NOT AT DTC?

When I’m not working at DTC you can find me running along the lakefront or taking my new bike for a spin outside. Then afterwards there’s a decent chance I’m cooking or baking something to balance it all out.

NAME 3 FACTS MOST PEOPLE DON’T KNOW ABOUT YOU:

1. I can sing (yes, sing) all the countries of the world…At least the ones that were written into the 1993 Animaniacs song.
2. I’ve jumped into not one, but two freezing cold bodies of water on live television when I was a T.V. reporter. On one of those occasions, I wore a tiara and pink feather boa.
3. I was gifted an official Secret Service pin by a presidential primary candidate’s detail while interning for CBS News in Washington D.C. I have never worn it because I was told it was a federal offense and I could be arrested for impersonating an agent. Not sure how true it is, but I don’t want to find out.

DTC has assured me that I’m a valued member of the team and much more than a token Irishman here to bulk up diversity statistics. As a PPC account manager, I take clients business objectives and develop high-performing PPC strategies to help them reach their targets. I love my job because it is so data-driven. There’s very little room for speculation because we get instant performance metrics.

What I love most about working at DTC is there’s a constant effort to share knowledge and ideas so we can improve as a collective. I also really appreciate that to date, no one has asked me to quote the Lucky Charms guy!

What is your favorite thing about Chicago?

Coming from Ireland I just can’t get over the sheer scale of this place. There’s always somewhere new to explore.

Name 3 facts most people don’t know about you.

1. If I could eat cereal for every meal of the day I would. Sometimes I do.
2. I’m a Texas State champion at an obscure Irish sport no one in the US has heard of….still counts!
3. I once traveled across Europe by train for free by sleeping in bag storage unit.