I manage day-to-day operations of the company, including the SEO and content teams, HR, and marketing strategy. I work to keep our people are happy, and to make sure our clients get value out of our services. I want our work to be consistently smart, professional and up-to-date with ongoing changes in the industry.
I was born in Russia and I moved to NYC when I was three years old. I grew up in NYC and moved to Chicago in 2004.
I worked at CBGB (the famous underground rock club) all throughout college.
I once appeared on the Oprah show with Caesar Milan because my dog was ruining my sex life.
I had a short stint driving famous rappers such as Ludacris, R. Kelly, DMX, Ja Rule and Redman in NYC. I feel like I have lived many different lives.
I love keeping up with new tactics, strategies and developing as a marketer. Things never get stale because they're always changing.
I have a wife and two kids that I love to spend time with when I'm not at work. To stay active, I like to play basketball and workout every now and then. With any spare time I have left, I like to play guitar, listen to music, cook, and travel the world. Believe it or not, I also like to read about digital marketing when I'm not at work... I know, bad habit.
As one of the co-founders of DTC, I have a widespread role across all departments. On a typical day, I'll find myself working on finance, forecasting, utilization & capacity planning, business development, IT, and marketing. The largest part of my role focuses on the numbers behind how our processes and services evolve over time to keep us running as a happy and healthy agency!
I've been on two episodes of Food Paradise on The Travel Channel - Sandwich Paradise 2 and Sausage Paradise.
I was the 2016 Illinois state disc golf champion and have played tournaments in 13 states and 2 countries.
My favorite place to be is my cabin in Michigan that has no running water or electricity.
I love being able to work in new markets and being exposed to how businesses run in industries I am unfamiliar with. Most of all, I love having a talented team of savvy marketers that are able to make great impacts on the organizations we work with.
My biggest passion is disc golf. I've been playing for almost 20 years and have been playing professionally since 2010. This mixes well with my love for travel as tournaments have brought me throughout the US and even to Japan. Most of my time out of work you'll find me with my wife, Jen, and our two kids, Eloise and Henry.
As Director of Business Development, I manage new client and partner relationships, initial strategy recommendations, and help with overall client communication and management.
I have worked in sales for 15+ years, and love search marketing because it allows your customers to find you when they need you. Having grown our own business through SEO and paid media, we are living proof that it works, and are fanatical about making a measurable difference for our clients.
When I'm not at DTC, I’m playing with my son Vincent (who is named after the classic British motorcycle), at Wrigley Field (hopefully celebrating a Cubs win) or traveling (my favorite place so far is Moorea).
I also love pub trivia, politics, and vinyl records.
My favorite thing about DTC is our amazingly talented team and how well each of their unique skills complement one another. They make my job easy by consistently producing remarkable results for our clients.
Chicago has everything - food, music, art, theatre, sports, festivals, architecture, four seasons, and the best people in the world. I can't imagine growing a business or a family anywhere else.
"And each time I roam, Chicago is
Calling me home, Chicago is
Why I just grin like a clown
It's my kind of town!"
At root, I’m a creative problem solver. I critically think about marketing challenges in digital channels to help businesses reach their goals. While focused in digital, I like to think broadly about the impact we produce; our customers don't think about their buyers journeys in terms of channels, so we shouldn't confine ourselves this way in our thinking and analysis.
I had the opportunity to study in Oxford, England for my undergrad. I studied linguistics, Derrida, and a survey of western cannon philosophy.
While there, I worked at a burger shop, Peppers, on Walton street. The experience made the cultural experience come full circle. While there, I abandoned my 9 years of vegetarianism, though I've been flirting with going back.
Do more of what works and less of what doesn't.
I love the ease of access to major cultural events and exquisite cuisine. I love the multicultural aspects of Chicago, the Midwestern hospitality I'm such a bi-product of, the proximity to the majority of my family (both parents born and raised in Chicago), and the ability to drive a couple short hours and be transplanted to a completely different world.
My job is to make sure our content and marketing teams produce outstanding work on a consistent basis. Our digital PR product represents a unique synergy of content marketing, SEO and PR—one that requires extensive training and meticulous execution. Every person on our team needs the flair and heart of a creative, and the discipline of an analyst. I seek to nurture that duality in people, and to uphold our status of being among the best in the business.
I read a lot, rollerblade a lot, and try to leave the country once or twice a year. I like loud concerts, cool bed sheets and fresh guacamole. I constantly seek experiences and media that expand my consciousness, reorder my perceptions of the world and quiet my mind. Most importantly, I'm married to a woman who's one of the happiest, most fun-loving people alive and I spend a lot of time sunbathing in her sunshine.
If you're a curious person, determined to understand the world around you, and eager to share what you find, come make content at DTC. You'll find a warm and happy home.
Once upon a time, as a much younger man, I could throw a baseball 92 mph and squat 400 lbs.
I consider a 45-second encounter with Eddie Vedder's mom, on a sidewalk outside Wrigley Field, one of the highlights of my life.
When I was 11, I memorized Edgar Allan Poe's short story, The Tell-Tale Heart, and performed it on a local-access cable show for overachieving children.
As the Director of SEO, I oversee organic strategy for all SEO engagements in order to ensure that our clients are on track to hit their marketing goals. I coordinate with other department heads to further improve both internal and client-facing processes.
I'm a native Russian speaker even though I was born in the United States. My boyfriend tells everyone I'm a Russian spy and sometimes I can't tell if he's kidding.
I've been doing Keto for over a year which makes me a really annoying person to go to brunch with. I'll cheat for French food though.
My favorite part of my job is the opportunity to solve problems - the more complicated the better. I love testing out different tactics in order to determine what's successful.
When I’m not doing SEO, I like to spend time with family, friends, and my cats. I'm a huge house music aficionado and I love to travel - Defected Croatia is next on the list. I also enjoy going to the shooting range, practicing Krav Maga, and dancing Salsa and Bachata.
I work with paid media clients across our portfolio to dive deep into data to derive actionable changes that get the best ROI available and help meet our goals. I look beyond day-to-day account adjustments to make a lasting difference in each account.
I'm a professional disc golfer, and I've traveled all over the country playing in tournaments. I started playing in 2006 and it's been a great way to get out and enjoy nature while honing your mind as golf does throughout a round.
I really love strategy board games. I've been playing for the last few years and ridden the wave of success and popularity they have enjoyed. Some of my favorites are Feast for Odin, Gaia Project, & Concordia.
I've always enjoyed being clever, and having a good idea to do that is great. But when you can point at layers of data that back up your strategy, that's when the light bulb comes on for me.
In my free time I love spending time with my wife and young son. While raising him there's never a dull moment and we're always learning something new together. We love the outdoors and try to spend as much time as we can outside, whether it's running in the backyard or enjoying a weekend away camping in the wilderness of the Midwest.
As Digital PR Team Lead, I oversee both the content and outreach sides of our digital PR services. Our team does really wonderful and insightful research that explores in-depth topics for a variety of clients and industries. At DTC, the digital PR engine is firing on all cylinders -- my role is to make sure the engine stays fueled, the team stays motivated and inspired, and our content makes it to it's final destination (online with some fantastic linking media coverage).
Before and after work you'll most likely find me teaching a spin class or going for a walk or hike outside. I’m an early riser and incredibly competitive, so exercise is my jam. I am also a BIG true crime fan (really big). In my free time, I'm usually watching Dateline, the news, documentaries about murder, or listening to some type of criminally-focused podcast. Just ask my coworkers – it’s all I talk about!
Being able to connect my love of storytelling and my day-to-day work is incredible. There’s nothing more rewarding than seeing our content appear in major publications and news outlets.
The lakefront, hands down. It’s so beautiful year-round, and for someone who likes to wander around aimlessly in her free time, it makes for the perfect stomping grounds to do just that. Right now I work remotely in Seattle, Washington, but boy do I miss the views, the people, the endless parade of dogs and puppies on the lakefront...
As Content Strategist, I work with clients and the team to create some truly awesome, engaging and unique content.
I’ve got a pantry filled with more than ten years of storytelling and reporting experience as a journalist, so I grab some of those ingredients, set the oven to 350 degrees and sprinkle it all onto content goodness here at DTC. My work has been featured in publications such as The Washington Post, Buzzfeed, USA Today, CNBC, Forbes, Inc. and Business Insider.
I once took a picture with a professional wrestler and four-time WWE Tag Team Champion, Eddie Guerrero, at Niagara Falls.
Also, I shook Barack Obama’s hand – twice.
If you Google me enough, you might find footage of my stand-up comedy. (You've been warned).
Not only does our work have a direct impact on the client's business, but as a cherry on top, it is also viewed, read and shared by thousands of readers.
When I'm not at DTC, you can usually find me watching surfing documentaries, James Bond movies, or professional wrestling. I’m a massive fan of James Bond movies. It's almost unhealthy. I mean, it's gotten to the point where I even have the alternate commentary memorized.
I strive to help my clients identify and execute on SEO opportunities that help them accomplish their unique business goals. I act as an extension of their marketing team and a trusted partner to help steer their vision towards success.
I enjoy the hustle and bustle of this city. I love that there are so many unique people that contribute all types of different things. Chicago is a melting pot filled with interesting characters. Also, you have to admit that we have some of the best food on planet Earth.
In essence, I love helping people and I enjoy the strategy and tactics involved in the world of search engine optimization. There’s not a better feeling than seeing your hard work pay off and brightening someone else’s day.
Mostly any nerdy hobby that involves strategy, storytelling, and teamwork. Examples include professional wrestling, video games, board games like Dungeons and Dragons, and of course football! Oh and let's not forget, hanging out with my adopted pup named General Beauregard Henri Helwich-Vail, The Terror of West Avondale. Beau for short.
I develop data-driven strategies to pinpoint the best opportunities to increase my client's website’s online visibility. By leveraging content strategy, keyword research, and technical analysis, I aim to achieve measurable results that surpass my clients' goals.
My father was a DJ when I was growing up. I first learned to read from memorizing album covers in his record collection.
I was held back in kindergarten for being left-handed thanks to my teacher’s outdated belief that lefties had a learning disability. I’m still left-handed.
I am a big fan of the theater, especially improv comedy and show tunes.
I love the relationships I build with my clients as we collaborate to improve their site's SEO. Professionally speaking, there is nothing more thrilling than watching a client’s traffic, rankings, and business grow with each project. Plus I love my brilliant, unique coworkers...
I love traveling to see one of my favorite bands: Phish, Ween and Joe Russo’s Almost Dead or hanging out in my backyard by the fire pit and pool with my friends and German Shepherd, Ivan.
As SEO Analyst, I assist our SEO account managers in identifying and implementing strategies to increase our clients' success via organic traffic. Whether it's looking at ways to enhance existing websites or helping develop completely new strategies, I'm always looking to put our clients in the best position to achieve their goals.
I was born in Germany. It was technically on US soil, so I can still be president. Don't worry!
I like broccoli, but not in pasta.
My right middle finger is one-half-inch shorter than my left due to a fracture when I was a kid.
I once won the "Hustle Award" at a youth basketball camp. Looking back, that seems like a bit of a participation trophy.
I get to combine analytical processes with creative thinking. The best of both worlds!
Other than the weather? I like the great food, the architecture, the parks and conservatories, and the entertainment and cultural opportunities - museums, amazing concerts, etc. There's always something to do here, and there's also a lot of great places to do nothing...if that's what you're in the mood for.
With an SEO and Paid Media background, I take a holistic approach to digital marketing. My goal is to connect the dots between data and relationships. I love analyzing data and communicating the story behind it in a way that is easy to understand.
Before moving back to the Midwest, I lived in Los Angeles for 15 years.
I played banked track roller derby with the LA Derby Dolls for six years. Before you ask: No, there’s no ball, elbow throwing, or alligator pits.
After my retirement from derby, I took up yoga and taught classes for five years.
I genuinely like working with my clients. I’m curious about people, so working with clients and developing those human relationships is gratifying to me. I enjoy learning what makes my clients tick on a personal level and making real connections.
You can usually find me hidden behind a good novel, and the occasional bad one. When I’m not reading, I am spending time with my wonderful wife Erin, my sweet AmStaff Hershel, and my annoying blind Bengal cat Carmine.
I have a love affair with Great Britain and travel there as often as life allows, which is not nearly as much as I’d like. I also love all things Harry Potter and enjoy playing LEGO. I will never pass up an opportunity to wear themed outfit or costume when the occasion arises.
I make your website look pretty for other computers. As your SEO Account Manager our futures are intertwined. Data driven decisions, defined expectations, and clear communication will be our foundation as we watch your online presence grow, together. I’m a stickler for website speed and security.
Reading is fun. Video games are pretty fun. Traveling is definitely fun; so is music. I like to do fun things in my free time. I like meeting new people, experiencing new things, and exploring new ideas. These things are the catalysts for my best work and for my favorite memories. The best part is my lovely wife, Briann, goes exploring with me! We love to travel, go to concerts, and share the latest crazy idea we’ve run into.
Even if it’s about computers, it’s still about people. It’s always about people. Connecting people with the right answers to their questions is what SEO is all about, and I like helping people.
I was Vice President of the Dance Club at my University. We taught salsa, ballroom, and shuffling. I still love to shuffle.
I can make a splendid origami flower.
Earlier in life I won a national championship with the Chicago Magic and won the Gatorade Player of the Year in Nebraska for soccer in the same year.
I work with clients that need a little amplification. Sometimes they need to expand their audience, sometimes they need to find a new audience, but they always have something important to say. My role is to fine tune that message, match it with an appropriate channel, and get it in front of the right people. Sounds simple, right? Boiling down complex tasks and processes is a big part of it, and I do that by leveraging my background against new products and trends.
I love to spend my free time with my family. We love playing games, working in the garden, and Friday Family Movie Night (it’s a big deal in this house). Concerts, street fests, and impromptu back-porch parties are some of my favorite things, and I’m looking forward to sharing those with my girls. I also spend a lot of time behind my camera taking photos and video of all of the above, at least until I give up and join in on the fun. Games, movies, records, and whiskey usually round out most of my weekends.
You don’t move forward by looking backwards, but I’ve found that everything old is new again eventually.
We love games in my house. We have over 200 board and card games (no we haven’t played them all), dozens of puzzles, and more videogames that I care to admit. I did land a PS5 and an Xbox Series S on launch day, though!
I’ve shot concert photography since high school, and have taken photos on stage at some of my favorite Chicago venues, like House of Blues, Metro, and the Empty Bottle.
I love to tinker, anything from fixing things to, uh, “fixing” things. I’ve rendered inoperable a few VCRs and printers over the years, but more recently I’ve converted a couple of digital cameras to infrared and upgraded CPUs on some older Apple laptops. Steady hands!
As a content strategist, I get to combine my love for creating content with my passion for creative storytelling. I have the pleasure of working with clients (and our team) to deliver data-driven stories that are unique and newsworthy.
As a former local news reporter & anchor, I’m driven by facts. Discovering new angles or ideas for stories that use those facts to connect readers of all backgrounds is at my core.
I’m a huge fan of walking the lakefront and eating or getting drinks anywhere that has a patio so I can bring my dog, Dolly. I’m an avid reader and TV-watcher, and a huge nerd when it comes to things like Star Wars, Harry Potter (I’m a Ravenclaw), Marvel, etc. I also love to travel. I’ve been to 24 countries (so far), and the list of places I want to visit continually grows. I am a loyal Detroit sports fan, and look forward to the Lions winning the Super Bowl…which I have faith will happen once in my lifetime.
I love using my background in journalism to help clients create original data-driven stories with unique angles that ultimately engage and inform readers.
I’ve studied multiple languages, but my strongest fluency skills are in Italian and Japanese. My grandma is from Italy, and I have dozens of cousins overseas.
I started playing the drums when I was 10 and was section leader of the drumline in high school.
I’m a Loyola University Chicago graduate, and I’ve been blessed to have interacted with Sister Jean numerous times. In fact, she and I lived on the same dorm floor my freshman year. #GoBlers
I help create newsworthy data-driven content for our clients to reach news and media outlets across the country. As a former TV news reporter, it's a privilege to use skills and insight from the industry to produce engaging information.
I love traveling, baking and watching TV. I'm always looking for new places to go, new recipes to try and more reality TV to watch! You can also find me spending time with my husband, Peter, family and friends.
Whether it's grabbing a bite to eat at a new restaurant or getting last-minute tickets to a Cubs game, I'm in!
"It is so rewarding to use my passion for storytelling and analyzing information to create educational and entertaining content online."
I have a twin sister! We're fraternal, so no fun "Parent Trap" stories.
Being happily infected with the travel bug, I'm always planning a trip and looking at flights. If you have any tips or tricks using points, send them my way.
I'm a bit of an adrenaline junkie -- skydiving, paragliding, ziplining and parasailing are all checked off the bucket list!
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