Aubrey Mullins
SEO Content Strategist
Aubrey Mullins brings a strategic approach to both audience-first and news-first story telling as a Content Strategist on the DTC team. She specializes in crafting content that ranks and resonates, while leveraging SEO best practices and backlink building to help brands intentionally and organically connect with their target audience at every stage of the funnel.
Connect with me on social!
Background
Aubrey Mullins brings a seven-year foundation in digital marketing, rooted in both agency and in-house expertise across SEO and content strategy. Before her roles as a Senior SEO Copywriter and Creative Content Manager, Aubrey honed her storytelling and visual content skills as a Sports Videographer in broadcasting. This unique background sharpened her ability to identify compelling narratives and execute high-quality visual content. Today, she leverages this diverse experience to create content that is not only optimized and engaging but also deeply human-centered and driven by strategic performance.
Expertise:
SEO & Keyword Research
Content Strategy
Audience-First Content Creation
How I Spend My Free Time
Outside of work, I love spending time with my son, friends, and family. My hobbies include poetry, graphic design, interior design, and photography (I have an ongoing series called “The Adventures of Bug” where I photoshop silly photos of my son into some ridiculous environments, it’s a hit in the family group chat).
But, when I’m not behind a screen, you can find me building a new piece of furniture I probably shouldn’t have bought or decorating a new corner of my home with perhaps too many candles.
I love helping people reach their goals and fulfill potential, and this work allows me to do that every day, by helping businesses grow and connecting audiences with the solutions and services they’re actively searching for.
Fun Facts About Me
A fun fact about me is that I share a birthday with Lil Wayne, which is useless information but always makes a great icebreaker topic nonetheless.
I also used to run cross country and track. At one point in my life, I ran a 5K every Saturday morning and I could clock a six-minute mile. However, these days, my cardio mostly consists of chasing after my four-year-old son. I’m also a true crime enthusiast.
Give me a good documentary or series and we can talk crime conspiracies all day.
