As a Senior Paid Media Analyst, I spend my time getting down to the nitty-gritty of our clients' PPC accounts. It’s my job to implement the strategies developed with my clients, and closely monitor results. Curiosity doesn’t kill the cat in paid search; it’s in fact, essential.
Following trends and staying on top of changes is one of my favorite, and yet, the most important aspect of what we do. We’re in one of the most dynamic industries out there; being ahead of the curve is what allows our PPC department to excel.
What are your favorite things about Chicago?
One of my favorite things about Chicago is how it is the epicenter of the Midwest. Every band or musician is bound to come through and each neighborhood is unique. Debating who the best in the Big Ten and NFC North is also always a fun discussion in Chicago. The Badgers and Packers are the best, in case you were wondering.
What do you do when you're not at DTC?
I have a diverse taste in music; you can find me in an amphitheater jamming out to rock music or in Cowboy boots at a Honkey Tonk, and everywhere in between. Over the last few years, I have become a pretty good cook, I love perfecting my signature dishes and trying out new recipes.