Maria Pearlman

Maria Szatkowski

With a diverse background spanning journalism, media relations, and content strategy, Maria Pearlman brings nearly a decade of experience to the digital marketing landscape. Since joining Digital Third Coast in 2021, she’s spearheaded innovative campaigns while securing brand mentions and backlinks in top-tier news publications.

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Background

Maria started her career as a broadcast journalist, spending several years working as an anchor, reporter (MMJ), and producer at the CBS/Fox duopoly in Wausau, Wisconsin before moving to Columbia, South Carolina to continue her news career at the local ABC station. It was in these roles that she honed her skills in news judgment, storytelling, content creation, and media strategy. Since leaving the industry, her skills have grown to include media relations, where she conducts interviews, prepares sources, and fosters relationships with reporters and journalists to garner media coverage and build valuable links.

In her role as a Senior Content & Media Strategist with Digital Third Coast, she creates content campaigns for both B2B and B2C clients across various industries, leveraging data analysis to inform strategic decisions and drive impactful results. As a content strategist and outreach manager, she’s earned 6,500+ links for DTC clients in outlets such as The Hill, Business Insider, Forbes, Los Angeles Times, Reader’s Digest, CNBC, and Newsweek.

Throughout her career, she’s demonstrated a commitment to excellence, innovation, and client satisfaction, consistently delivering performance reports and strategic recommendations. With a passion for storytelling and a dedication to achieving measurable results, she continues to adapt and succeed in the ever-changing landscape of digital marketing.

Expertise:
Digital PR
Content Creation, strategy, and optimization
Media relations & Strategy
Storytelling
Data analysis

Education:
M.S., Communication, Purdue University 2022
B.A., Journalism, Loyola University Chicago 2015

How I Spend My Free Time

You can usually find me reading a book, watching TV/movies, or taking my dog, Dolly, on walks or hikes with my husband! After a hike, we’re probably at the closest restaurant with a good patio. Traveling and experiencing different cultures are also huge passions of mine, but I also appreciate time at home with friends and family. I’m pretty nerdy about things like Star Wars, Harry Potter (I’m a Ravenclaw), Marvel, Lord of the Rings, etc. I am a loyal and true Detroit sports fan, and look forward to the Lions winning the Super Bowl…which I have faith will happen once in my lifetime!

As a content strategist, I get to combine my love for creating content with my passion for creative storytelling. I have the pleasure of working with clients (and our team) to deliver data-driven stories that are unique and newsworthy.

Maria Szatkowski

Fun Facts About Me

I’ve studied multiple languages, but my strongest fluency skills are in Italian and Japanese. My grandma is from Italy (we even got married there), and I have dozens of cousins overseas.

My husband and I love to travel and it’s a huge part of our lives. I’ve been to 30+ countries, and when not traveling I’m always in the planning stage for our next trip!

I am a certified PADI Open Water Scuba Diver. Besides the beautiful corals and reefs, I’ve seen sharks, sea turtles, eels, rays, and more species of fish than I can count!

Maria Szatkowski