Nathan Pabich

Executive Director of Paid Media

Nathan Pabich brings nearly two decades of paid media and ad experience to the table and serves as team lead and Executive Director of Paid Media at Digital Third Coast. His commitment to working with nuance and finding the exact right audience for any campaign helps deliver stellar results for clients.

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Background

Nathan began his career in paid media studying the nuances of linguistics in college. From here, his love of the finer points of language and communication led him to paid media and Google Ads. Learning under Justin Sanger and Brad Geddes at LocalLaunch! Not only taught him everything paid media, but also introduced him to George and Taylor, paving the way for Nathan to eventually join DTC. Nathan then founded the paid media department at DTC. Nathan offers nuanced takes that dig beneath the surface of most campaigns, saving clients money and increasing leads and conversions with keen analysis. His leadership on the Paid Media team has seen tremendous growth in both personnel and also offerings, earning clients powerful deliverables.

Nathan has contributed to numerous case studies as well as winning the US Search Award for Best Use of Search with IPX1031, shortlisted for another US Search Award, and shortlisted for the Google Partners Award with Big Blue Swim School

Expertise:
Paid Media
Google Ads
Advertising Strategy
Creative Problem Solving

Education:
Shimer College 2005

Something most people don’t know about me

I had the opportunity to study in Oxford, England for my undergrad. I studied linguistics, Derrida, and a survey of western cannon philosophy.

While there, I worked at a burger shop, Peppers, on Walton street. The experience made the cultural experience come full circle. While there, I abandoned my 9 years of vegetarianism, though I’ve been flirting with going back.

Do more of what works and less of what doesn’t.

Favorite things about Chicago?

I love the ease of access to major cultural events and exquisite cuisine. I love the multicultural aspects of Chicago, the Midwestern hospitality I’m such a bi-product of, the proximity to the majority of my family (both parents born and raised in Chicago), and the ability to drive a couple short hours and be transplanted to a completely different world.

My Recent Blog Posts

  • Using UTM Parameters in PDFs to Better Track Conversions
    Explore the value of UTM tagging links in PDFs as a tool for advertisers. By leveraging this technique, marketers can gain insights into user behavior, untangle the complexities of the customer journey, and optimize their marketing strategies accordingly.
  • How to Make a Privacy Policy [for Online Advertisers]
    Our guide to best practices for website privacy policy. This resource is designed for your company and legal team to review in crafting your own policy.
  • Say Goodbye to Broad Match Modifiers (BMM)
    Google Ads is merging two of advertisers’ favorite match types: broad match modifier (BMM) and phrase match. What does this mean for paid search campaigns? DTC’s Nathan Pabich explains the ramifications.