Tate Handy
I’ve been in the digital marketing industry since 2009, wearing a lot of different hats, SEO, PR, and I’ve spent the past 7 dedicated to PPC. I really enjoy solving problems and making a task as easy and automated as possible, it allows all of us to focus on the strategies that will really move an account forward. I love finding that needle in the haystack that solves a problem a client is having to help them on the path to success. Digital marketing was built on the premise that so much can be tracked to show success. Even though some of those hard metrics are dissolving before us, starting with the cleanest data leads to our ability to make great decisions for our clients.
Connect with me on social!
Fun Facts About Me
I’m a professional disc golfer, and I’ve traveled all over the country playing in tournaments. I started playing in 2006 and it’s been a great way to get out and enjoy nature while honing your mind as golf does throughout a round.
I really love strategy board games. I’ve been playing for the last few years and ridden the wave of success and popularity they have enjoyed. Some of my favorites are Feast for Odin, Gaia Project, & Concordia.
I work with paid media clients across our portfolio to dive deep into data to derive actionable changes that get the best ROI available and help meet our goals. I look beyond day-to-day account adjustments to make a lasting difference in each account.
How I Spend My Free Time
In my free time I love spending time with my wife and young son. While raising him there’s never a dull moment and we’re always learning something new together. We love the outdoors and try to spend as much time as we can outside, whether it’s running in the backyard or enjoying a weekend away camping in the wilderness of the Midwest.
My Recent Blog Posts
- How to Find and Monitor Inbound Links
An inbound link, or backlink, is any URL, video, or image on a site other than yours that will bring a user back to your website if clicked. These can have tremendous SEO impact. Here are some tools to help you get started. - Opting Out of Google Ads Automated Headlines
How to identify and opt-out of Google Ad’s automated longer headlines (H1) to optimize your Ads experience. - Ecommerce Product Page Checklist
The world shops online. Use this 14-point checklist to ensure your ecommerce product pages drive the most value and customers to your business.