Tricia Miller (Harte)

Tricia Miller is an experienced storyteller and media relations strategist and has served as Director of Digital Third Coast’s Digital PR department since 2023. She specializes is news-first and audience-first content, guiding the agency’s link building and content creation strategy for clients across industries.

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Background

She spent the first six years of her career working as a television journalist at the NBC station in South Bend, Indiana, and morning reporter at the CBS/FOX duopoly in Indianapolis, Indiana. Her background in journalism honed her understanding of what makes newsrooms tick, what makes a headline pop, and the delicate nuances of the news cycle.

When she transitioned out of local news, she was welcomed as a media relations strategist at Digital Third Coast, where she helped shape and expand the digital PR team’s approach to earning top-tier digital coverage; from changing up pitches, to better targeting journalists and publications across media markets and niches. Tricia has earned over 5,000 links for DTC’s clients since 2018.

Tricia’s expertise in media strategy and content creation has been recognized by the Communicator Awards & PR Daily Content Marketing Awards.

Expertise:
Digital PR
Media relations strategy & link building
Content optimization & content creation
Social media management

Education:
Bachelor of Arts, University of Notre Dame 2013 (Summa Cum Laude)

How I Spend My Free Time

Before and after work you’ll most likely find me teaching a spin class or going for a walk with my daughter, Madeline. I’m an early riser and incredibly competitive, so exercise is my jam. I am also a BIG true crime fan (really big). In my free time, I’m usually watching Dateline, the news, documentaries about murder, or listening to some type of criminally-focused podcast. Just ask my coworkers – it’s all I talk about!

At DTC, the digital PR engine is firing on all cylinders — my role is to make sure the engine stays fueled, the team stays motivated and inspired, and our content makes it to it’s final destination (online with some fantastic linking media coverage).

Professional video camera pointing at Tricia blurred in the background.

Fun Facts About Me

I have jumped into not one, but two, frozen bodies of water on live television.

I can sing all the countries of the world (thank you Animaniacs).

My husband and I are working on cataloging all the recipes we devised during quarantine to make our own family cookbook!

My Recent Blog Posts

  • [Guide] What are Backlinks and Where to Find Them
    One of the cornerstones of SEO best practices is maintaining a high quality backlink profile. Here’s our guide to what that means, and how to analyze your own (or your competition’s).
  • DTC’s Annual Digital PR Media Coverage
    DTC’s annual digital PR earned media results since 2019. A look at depth and breadth of media coverage for our digital PR clients.
  • How to Prep for a Media Interview
    Handling interviews on behalf of your PR and Digital PR clients? Here’s everything you need to know to prepare yourself, or your client, for media interview success.