You may have heard about accelerated mobile pages — AMP for short — recently and wondered if it was right for your website. AMP pages are definitely not for everyone, so today we’ll help answer your questions and describe who makes (or doesn’t make) a good candidate for AMP.
Donald Trump accused Google (and its algorithm) of being biased against him. Is it true? Not even close. Google, which is in so many ways a reflection of us, feels the same way about Trump as our country feels: totally confused.
Your search engine optimization strategy can be divided into two different categories: on-page SEO and off-page SEO. Both are crucial to the success of an SEO campaign, but they're on completely different sides of the fence when it comes to improving your search engine rankings.
Celebrity-backed brands and endorsements are everywhere. But outside these formal, contract-bound relationships, in the jungle of everyday social media—where Kylie Jenner can hack $1.3 billion off Snapchat’s market value with a single tweet—who represents the biggest threat to brands?
Does your company have ultra-low CPC’s or maybe recently smashed a conversion record but didn’t see any benefit to your bottom line? All too often we hear from frustrated marketing managers that despite exceptional AdWords metrics, they’re not seeing any positive impact to business growth and profit.
Clients often ask us if PPC (pay-per-click) advertising helps with SEO (search engine optimization) results. It’s a great question to ask. As a business owner or head of marketing at a company, Digital Third Coast understands your ultimate goal. You want to maximize your bottom line.