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The latest digital marketing tips and insights

We provide business owners and marketing managers with the information and insights they need to clarify, measure and achieve their digital marketing goals.

SEO and Content Marketing

In a city of 2.7 million people, you’re bound to have at least one neighbor that does something to irritate you. As it turns out, some neighborhoods are more irritating than others. We analyzed the 30 most densely populated neighborhoods in Chicago to see where neighbors complained the most about each other, in 2018. Methodology We began our analysis with a list of the thirty most densely populated neighborhoods in Chicago, according to the City of Chicago’s data portal. Then we tallied 3-1-1 complaints in each neighborhood, for three types of issues: noise,SEE DETAILS

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SEO and Content Marketing

The holiday season is a time for giving. Many Americans get in the holiday spirit by donating their time, money or resources. To celebrate all who donate, we analyzed Google search trends to determine which states give back the most. We chose four popular search terms that indicate interest in donating time or money—“best charities to donate to,” “places to donate near me,” “volunteer opportunities near me,” and “what percentage of income should be donated to charity”—then calculated search volume for those terms, per capita.So, which states are the most charitable? Most charitable statesMassachusetts claimedSEE DETAILS <span class="more-li...

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Digital Marketing Strategy, SEO and Content Marketing

Your search engine optimization strategy can be divided into two different categories: on-page SEO and off-page SEO. Both are crucial to the success of an SEO campaign, but they’re on completely different sides of the fence when it comes to improving your search engine rankings. To understand the difference between the two, you have to understand, at a basic level, how search engine algorithms work. Let’s break it down.There are two main buckets that search engines look at when evaluating your site compared to other sites on the web.On-page SEO looks at what yourSEE DETAILS

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SEO and Content Marketing

Fast Food vs. FitnessBeing fit and staying healthy have always been challenging, especially if you live in an area where there aren’t many gyms or healthy food options immediately available to you. However, accessing information about healthy diets or exercise has never been more convenient or instantaneous. The only catch? Information about unhealthy options, such as fast food or recipes to satisfy our sweet tooth, is just as readily accessible. In a world where both healthy and unhealthy options are just a search away, we wanted to know who inSEE DETAILS

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Digital Marketing Strategy

Google rules the internet. So, when the tech giant speaks, we all listen. That’s why Digital Third Coast is deeply honored to be named a finalist for a prestigious Google Premier Partner award. The Premier Partner Awards honor innovation in digital marketing across search, mobile, video, display, shopping and growing businesses online. The full list of finalists is an impressive roster of agencies from across the globe. Google will announce the winners this fall. “We’re so excited to be named a finalist by Google,” DTC co-founder George Zlatin said. “It’s a great honor but also aSEE DETAILS ...

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SEO and Content Marketing

We used Google search trends data to identify the states searching travel-related phrases most often, per capita. Here are the most and least well-traveled states in America, according to the data. CategoriesAnalytics and ReportingDigital Marketing StrategyInbound MarketingLocal SearchPaid SearchQ + ASEO and Content Marketing

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Digital Marketing Strategy, SEO and Content Marketing

You may have heard about accelerated mobile pages — AMP for short — recently and wondered if it was right for your website. AMP pages are definitely not for everyone, so today we’ll help answer your questions and describe who makes (or doesn’t make) a good candidate for AMP. Before we get into the details let’s start from the beginning of the AMP story. The AMP Origin Story In 2015, Google announced that more searches were performed on mobile devices than on desktop devices. At the time, mobile processors were not nearlySEE DETAILS

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SEO and Content Marketing

Donald Trump accused Google (and its algorithm) of being biased against him. Is it true? Not even close. Google, which is in so many ways a reflection of us, feels the same way about Trump as our country feels: totally confused. CategoriesAnalytics and ReportingDigital Marketing StrategyInbound MarketingLocal SearchPaid SearchQ + ASEO and Content Marketing

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Digital Marketing Strategy

Call tracking is a tool that enables companies to attribute offline conversions to marketing efforts, including organic and paid search. Using JavaScript and a third-party tool, marketers can track the profitability of various referral sources.Tracking phone calls is not a new feature but it’s still not widely used by small businesses. Before digital marketing, businesses could purchase additional phone numbers, which could be assigned to an advertising medium like a television commercial or billboard. Some phone directory publishers realized the value in call tracking and provided advertisers a unique phone numberSEE DETAILS <span class="more-li...

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SEO and Content Marketing

Celebrity-backed brands and endorsements are everywhere. But outside these formal, contract-bound relationships, in the jungle of everyday social media—where Kylie Jenner can hack $1.3 billion off Snapchat’s market value with a single tweet—who represents the biggest threat to brands?  CategoriesAnalytics and ReportingDigital Marketing StrategyInbound MarketingLocal SearchPaid SearchQ + ASEO and Content Marketing

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