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Differences between On-Page and Off-Page SEO

Your search engine optimization strategy can be divided into two different categories: on-page SEO and off-page SEO. Both are crucial to the success of an SEO campaign, but they're on completely different sides of the fence when it comes to improving your search engine rankings.
by George Zlatin

The Fast and the Fittest 50

In a world where both healthy and unhealthy options are just a search away, we wanted to know who in the country was looking for fast food the most, and which areas of America were exploring healthy choices the most. To find out, we looked at Google search volume data all across the country to examine the healthy habits (or lack thereof) of each state.
by Roxy Fata

DTC Named Google Premier Partner Awards Finalist

Google rules the internet. So, when the tech giant speaks, we all listen. That's why Digital Third Coast is deeply honored to be named a finalist for a prestigious Google Premier Partner award. 
by Mike Theodore

The Most and Least Well-Traveled States in America

We used Google search trends data to identify the states searching travel-related phrases most often, per capita. Here are the most and least well-traveled states in America, according to the data.
by Roxy Fata

Accelerated Mobile Pages (AMP) and SEO

You may have heard about accelerated mobile pages — AMP for short — recently and wondered if it was right for your website. AMP pages are definitely not for everyone, so today we’ll help answer your questions and describe who makes (or doesn’t make) a good candidate for AMP.
by Prateek Maitra

Google as Confused as America

Donald Trump accused Google (and its algorithm) of being biased against him. Is it true? Not even close. Google, which is in so many ways a reflection of us, feels the same way about Trump as our country feels: totally confused.
by Roxy Fata

Call Tracking for Digital Marketing

Call tracking is a tool that enables companies to attribute offline conversions to marketing efforts, including organic and paid search. Using JavaScript and a third-party tool, marketers can track the profitability of various referral sources.
by Nathan Pabich

Celebrity Influence On Brands

Celebrity-backed brands and endorsements are everywhere. But outside these formal, contract-bound relationships, in the jungle of everyday social media—where Kylie Jenner can hack $1.3 billion off Snapchat’s market value with a single tweet—who represents the biggest threat to brands? 
by Jenny Lake

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