Blog
The Most and Least Well-Traveled States in America
We used Google search trends data to identify the states searching travel-related phrases most often, per capita. Here are the most and least well-traveled states in America, according to the data.
Accelerated Mobile Pages (AMP) and SEO
You may have heard about accelerated mobile pages — AMP for short — recently and wondered if it was right for your website. AMP pages are definitely not for everyone, so today we’ll help answer your questions and describe who makes (or doesn’t make) a good candidate for AMP.Research Shows No Google Bias Against Trump
Donald Trump accused Google (and its algorithm) of being biased against him. Is it true? Not even close. Google, which is in so many ways a reflection of us, feels the same way about Trump as our country feels: totally confused.
Differences between On-Page and Off-Page SEO
Your search engine optimization strategy can be divided into two different categories: on-page SEO and off-page SEO. Both are crucial to the success of an SEO campaign, but they're on completely different sides of the fence when it comes to improving your search engine rankings.
Call Tracking for Digital Marketing
Call tracking is a tool that enables companies to attribute offline conversions to marketing efforts, including organic and paid search. Using JavaScript and a third-party tool, marketers can track the profitability of various referral sources.
Celebrity Influence On Brands
Celebrity-backed brands and endorsements are everywhere. But outside these formal, contract-bound relationships, in the jungle of everyday social media—where Kylie Jenner can hack $1.3 billion off Snapchat’s market value with a single tweet—who represents the biggest threat to brands?
How to Make More Profit with AdWords
Does your company have ultra-low CPC’s or maybe recently smashed a conversion record but didn’t see any benefit to your bottom line? All too often we hear from frustrated marketing managers that despite exceptional AdWords metrics, they’re not seeing any positive impact to business growth and profit.