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Analytics and Reporting

Analytics and Reporting, Paid Search

AdWords will soon be doing away with the “converted clicks” metric. It will no longer show up in your reports, it will no longer be used in self-optimizing automated bidding strategies. In this post, we’ll explain why this change is being made, what the difference is between converted clicks and conversions, and what you should do to ensure accurate reporting  going forward.What is a converted click and how is it different from a conversion?A converted click is not a conversion metric, it’s a click metric. Converted clicks represent when anSEE DETAILS

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Analytics and Reporting, Paid Search

So you just launched an AdWords campaign and you’re probably wondering how to start off on the right foot with a high-quality score. Or perhaps you’ve been advertising on AdWords for years, and you are starting to see your quality score drop. Whatever the case may be, you need to raise your quality score to increase leads and decrease costs. On one hand, you could read a book on the complex strategies and technical aspects of increasing your quality score. However, what I have learned is, the more complicated youSEE DETAILS

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Analytics and Reporting, Paid Search

Phone call tracking is an often overlooked tracking tool to begin with, but when it comes to analyzing the results, most of the companies that utilize phone call tracking don’t use it to the fullest. If you aren’t using phone call tracking already to track your online marketing efforts, then head on over here to learn more about how to track calls from your digital marketing channels. If you are using phone call tracking, but simply look at the total number of calls in aggregate as the definition of successSEE DETAILS

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Analytics and Reporting, SEO and Content Marketing

For many of our clients, having something “go viral” is one of their goals at the beginning of our partnership. There’s kind of a mystique that surrounds the word “viral”; we associate it with beloved videos like “Charlie bit me” or memorable campaigns like the Ice Bucket Challenge, moments that will live on in pop culture history. And of course it’s natural for business owners and content marketers to want something they created to “go viral,” because then surely, right after those millions of YouTube videos or social shares, customersSEE DETAILS <span class="more-link-hover-image...

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Analytics and Reporting, Paid Search

Many business owners will pay brand agencies a lot of money to help them develop customer profiles. Businesses spend a lot of time and energy to survey customers and mine the responses to get the data they need. It’s important to create customer profiles to not only understand who your customers are, but to provide them with a better experience as well. In addition to this, customer profiles can also help you market to customers better and more efficiently. But what if I told you that you can get allSEE DETAILS

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Analytics and Reporting, Paid Search

So an Internet user clicked your ad. While that’s definitely cause for a celebratory mini-dance party at your desk, you need deeper information than just knowing that someone clicked your ad to help you decipher why they clicked your ad- were they ready to purchase? Researching your product for the first time? Or did their cat unexpectedly jump on the keyboard and they accidentally clicked your ad as they grabbed their coffee cup to stop it from spilling on the keyboard? That’s where conversion tracking in AdWords comes in. ConversionSEE DETAILS

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Analytics and Reporting, Digital Marketing Strategy, Paid Search

Many times I pity Don Draper. Not because of his amazing good looks, high-rolling lifestyle or his success with the ladies. Well, I do envy those things about him. While I may not be as handsome, or rich, or as ‘successful’ as he is, I have something he doesn’t – the ability to compare marketing channels with ease.  CategoriesAnalytics and ReportingDigital Marketing StrategyInbound MarketingLocal SearchPaid SearchQ + ASEO and Content Marketing

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Analytics and Reporting, SEO and Content Marketing

Data can be daunting and confusing, and oftentimes you don’t NEED all that data – you just want to go straight to the source. You want to know the meaning of it all, and quickly get the information that matters to you. Have no fear – we’re here to help. While I like poking around in Analytics and over-analyzing, most of my clients don’t. Their business owners with a lot on their plate, marketing managers that need simple reporting to show their executives, and sometimes they’re just not as analytically inclinedSEE DETAILS

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Analytics and Reporting, SEO and Content Marketing

Google Analytics is every SEO’s best friend. Whether you’re a marketing manager or a consultant, it’s important that you measure the impact your marketing efforts are having on your website’s performance. Not only is Google Analytics important for measuring the performance of your marketing campaign, but it can also be used as a tool to look for good opportunities. Below are 5 analytics tips that every internet marketer should know about. 1. FiltersWhen you log into your Google Analytics account, you’re going to see website statistics for all traffic. What manySEE DETAILS

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Analytics and Reporting, Paid Search

I tend to find that most Google Analytics users are primarily looking at how people reached their website and hoping that the traffic graphs get bigger over time. George wrote a great piece last month on setting up goals so that you can see what actions users performed once they reached your website – this is very important! This can show you the value of the traffic coming to your website and how well your marketing is working for your business. All the upward trending graphs and thousands of visitorsSEE DETAILS

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