Digital Marketing Statistics for 2023

Digital Marketing Statistics

• 63% of marketers say their biggest content challenge is driving traffic and generating leads.
• 36% of marketers are attempting to integrate traditional and digital marketing efforts.
• 82% of marketers who regularly blog see positive ROI from inbound marketing in general.
• Businesses will spend $110 billion on digital advertising by 2020 (Source: EMarketer)
• Traditional marketing generates 50% fewer interactions with customers than digital marketing.
• 70% of marketers lack an integrated content strategy.
• Web traffic is among the top two most-common measurements of success for content marketing strategies.
• In 2019, 59% of non-video marketers surveyed said they expected to start using video as a marketing tool in 2020.

• 93% of online interactions start with a search engine.
• 90% of people haven’t made their mind up about a brand before a search.
• 95% of search traffic goes to the first page of search results.
• 67% of clicks go to the first 5 search engine results.
• The number one search result in Google’s organic search results has an average CTR of 31.7%.
• Google is responsible for 67% of smartphone search traffic and 94% of organic traffic.
• Google sees an average of 84,000+ searches every second of the day.
• 95.88% of Google searches are four words or more.
• Only 7% of searchers go to the 3rd page of results.

• 61% of marketers agree that improving SEO and growing organic presence is their top inbound marketing priority.
• $497.16 is what the average U.S. business spends on SEO services each month.
• 53% of businesses that spend more than $500 per month on SEO services rate themselves as “extremely satisfied” compared to businesses that spend less than $500 per month.

• 70-80% of search engine users only focus on organic results.
• 72% of marketers have agreed that relevancy serves as a determining factor for SEO performance.
• 70-80% of people ignore paid search results, choosing to only click on organic search results.
• SEO has a 14.6% conversion rate compared to 1.7% for traditional outbound methods such as cold-calling or direct mail.
• Over 64% of marketers actively invest in search engine optimization.
• Google Analytics is the top SEO tool used by marketers.

• The cost of content marketing is 62% less than traditional methods.
• 78% of marketers say custom content is where the industry is heading.
• 70% of marketers are actively investing in content marketing.
• 72% of online marketers consider high-quality content creation as the most efficient SEO tactic.
• 24% of marketers plan on increasing their investment in content marketing in 2020.
• “Content Marketing Strategy” is the most searched query related to content marketing.
• 77% of companies say they have a content marketing strategy.
• Nearly 40% of marketers say content marketing is a very important part of their overall marketing strategy.
• 93% of B2B marketers use content marketing.
• 39% of marketing budget is spent on content marketing by the most effective B2B marketers.
• 58% of marketers said “original written content” is the most important type of content, outdoing visuals and videos.
• B2B marketers use an average of 13 content marketing tactics.
• 72% of marketers think that branded content is more effective than magazine advertisements.
• 69% of marketers say content is superior to direct mail and PR.

Blogging & Content Marketing

• Blogs are among the primary three forms of media used in content strategies today.
• Companies that have a blog get 55% more web traffic.
• Marketers who prioritize blogging are 13x more likely to achieve a positive ROI from their efforts.
• 57% of businesses have acquired a customer through their company blog.
• Up to 81% of marketers plan to increase their use of original written content.
• According to LinkedIn, the top 3 content marketing tactics are blogging (53%), social media (64%), and case studies (64%).
• Companies that blog receive 97% more links to their website (Original source: Hubspot State of Inbound Marketing, 2014).
• 18% of marketers choose WordPress as their website content management system.

Backlinks & Content

• Infographics have three times as many shares and likes than all types of content.
• Long content receives an average of 77.2% more backlinks than short articles.

Managing a Content Marketing Strategy

• 78% of companies have a team of one-to-three content specialists.
• 25% of marketers do not outsource their content creation. 45% of content creation is done on an ad-hoc basis.
• 42% of companies have a designated content strategist executive to ensure all content is meeting branding expectations and being released at the right time.

Content Marketing, Lead Generation & ROI

• 72% of companies attribute their success to keeping tabs on their content marketing ROI.
• About 49% of marketers are learning to drive content to align with the buyer’s journey.
• 72% of marketers improve their engagement through content marketing.
• 53% of marketers use interactive content for lead generation.
• 47% of buyers viewed at least 3 to 5 pieces of content before deciding to speak with a sales rep.
• 62% of buyers say they can make a purchase selection based on digital content.
• Year-over-year growth in unique site traffic is 7.8 times higher for content marketing leaders compared to followers (19.7% versus 2.5%).
• Only 30% of marketers say their content strategy is effective.
• Strategic landing pages help 68% of B2B businesses acquire new leads (Original source: Marketo, 2018).
• More than ¼ of the top-performing marketers allocate more than 10% of their working media budget on measurement and analytics.

• 91% of smartphone owners made a purchase after seeing a relevant ad.
• Small businesses using Google Ads spend $9,000 – $10,000 monthly.
• For every $1 spent on the Google Ads platform, brands make up to $2 on average.
• 33% of users click on a paid search ad.
• Businesses have improved brand lift by 31% with digital advertising.
• Digital ad spending worldwide will grow from 39.7% of total media ad spend in 2017 to 53.9% in 2022.
• Marketers and advertisers are putting 13.5% of their budget into mobile ads.
• Mobile ad spend exceeded $190 billion in 2019 on a worldwide scale. It’s projected to hit more than 280 billion dollars by 2022.
• In 2020, the number of people using ad-blocking technology on mobile browsers has surged to 527 million, an increase of 64% over the last three years.

• Top-performing social content: video, images, offers/promotions, articles, reviews, infographics.
• Branded content on social media is twice as likely to interest millennials than those who are aged between 55 and 64.
• 91% of social media content is being accessed via mobile device.
• 94% of marketers use social media for content distribution.
• 89% of marketers claim that the ROI they get from influencer marketing is almost the same if not higher than that from other platforms.
• The most common content marketing delivery mechanism is social media, used by 87% of marketers.
• B2B companies utilize LinkedIn 94% of the time and Twitter at 87% of the time.
• Visual assets are the single biggest content contributor when it came to social media in 2017.
• People are access 69% of their media on their smartphones.
• It’s estimated that people will spend a collective 3.8 trillion hours using the mobile internet this year, rising to 4.5 trillion hours in 2021.

Facebook

• The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years.

Instagram

• As of April of 2020, 29% of adults between 18 and 29 use Instagram.

SnapChat

• $1.53 million was spent on SnapChat ads in 2019.
• In 2021, SnapChat’s estimated net advertising revenues are projected to reach $2.62 billion.

Twitter marketing

• 81% of millennials check Twitter at least once a day.
• Twitter receives two billion search queries each day, on average.
• Twitter captures 32% of internet users with college degrees.
• Twitter users are also more likely to make above-average incomes.

• The number of emails sent and received per day is expected to rise to 333 billion in 2022.
• Marketers have witnessed an increase of 760% in email revenue from segmented campaigns.
• Email marketing has a 4400% ROI.
• The average return for every dollar invested in email marketing is $38.
• 72% of consumers prefer their marketing communication to be via email over other channels.

Read more from our blog: