61% of marketers agree that improving SEO and growing organic presence is their top inbound marketing priority.
$497.16 is what the average U.S. business spends on SEO services each month.
53% of businesses that spend more than $500 per month on SEO services rate themselves as “extremely satisfied” compared to businesses that spend less than $500 per month.
Blogs are among the primary three forms of media used in content strategies today.
Companies that have a blog get 55% more web traffic.
Marketers who prioritize blogging are 13x more likely to achieve a positive ROI from their efforts.
57% of businesses have acquired a customer through their company blog.
Up to 81% of marketers plan to increase their use of original written content.
According to LinkedIn, the top 3 content marketing tactics are blogging (53%), social media (64%), and case studies (64%).
Companies that blog receive 97% more links to their website (Original source: Hubspot State of Inbound Marketing, 2014).
18% of marketers choose WordPress as their website content management system.
Backlinks & Content
Infographics have three times as many shares and likes than all types of content.
Long content receives an average of 77.2% more backlinks than short articles.
Managing a Content Marketing Strategy
78% of companies have a team of one-to-three content specialists.
25% of marketers do not outsource their content creation. 45% of content creation is done on an ad-hoc basis.
42% of companies have a designated content strategist executive to ensure all content is meeting branding expectations and being released at the right time.
Content Marketing, Lead Generation & ROI
72% of companies attribute their success to keeping tabs on their content marketing ROI.
About 49% of marketers are learning to drive content to align with the buyer’s journey.
72% of marketers improve their engagement through content marketing.