Digital Marketing Statistics for 2020
By Kylie Moore
Everything You Need to Know About Digital Marketing in 2020
Digital Marketing Statistics
say their biggest content challenge is driving traffic and generating leads.
36% of marketers are
attempting to integrate
traditional and digital marketing efforts.
who regularly blog see positive ROI from inbound marketing in general.
Businesses will spend $110 billion on digital advertising by 2020 (Source: EMarketer)
Traditional marketing generates
50% fewer interactions
with customers than digital marketing.
70% of marketers
lack an integrated content strategy.
Web traffic is among the
most-common measurements of success for content marketing strategies.
59% of non-video
marketers surveyed said they expected to start using video as a marketing tool in 2020.
Digital Marketing & Paid Search Statistics
start with a search engine.
90% of people
haven’t made their mind up about a brand before a search.
95% of search
goes to the first page of search results.
67% of clicks go to the
first 5 search engine
The number one search result in Google’s organic search results has an
average CTR of 31.7%
Google is responsible for
67% of smartphone search
traffic and 94% of organic traffic.
Google sees an average of
every second of the day.
95.88% of Google searches are
7% of searchers
go to the 3rd page of results.
Digital Marketing & SEO Statistics
that improving SEO and growing organic presence is their top inbound marketing priority.
is what the average U.S. business spends on
SEO services each month
53% of businesses that
spend more than $500
per month on SEO services rate themselves as “extremely satisfied” compared to businesses that spend less than $500 per month.
70-80% of search engine users
only focus on organic results.
72% of marketers
have agreed that relevancy serves as a determining factor for SEO performance.
people ignore paid search
results, choosing to only click on organic search results.
SEO has a
14.6% conversion rate
compared to 1.7% for traditional outbound methods such as cold-calling or direct mail.
64% of marketers
actively invest in search engine optimization.
Google Analytics is the
top SEO tool
used by marketers.
Content Marketing Statistics
The cost of content marketing is
than traditional methods.
78% of marketers say
is where the industry is heading.
70% of marketers are
in content marketing.
72% of online marketers consider high-quality content creation as the
most efficient SEO tactic
24% of marketers
plan on increasing their investment in content marketing in 2020.
“Content Marketing Strategy” is the
most searched query
related to content marketing.
77% of companies
say they have a content marketing strategy.
40% of marketers
say content marketing is a very important part of their overall marketing strategy.
93% of B2B marketers
use content marketing.
39% of marketing budget
is spent on content marketing by the most effective B2B marketers.
58% of marketers
said “original written content” is the most important type of content, outdoing visuals and videos.
B2B marketers use an
average of 13
content marketing tactics.
72% of marketers
think that branded content is more effective than magazine advertisements.
69% of marketers
say content is superior to direct mail and PR.
Blogging & Content Marketing
Blogs are among the
forms of media used in content strategies today.
Companies that have a blog get
Marketers who prioritize blogging are
13x more likely
to achieve a positive ROI from their efforts.
57% of businesses
have acquired a customer through their company blog.
81% of marketers
plan to increase their use of original written content.
According to LinkedIn, the
content marketing tactics are blogging (53%), social media (64%), and case studies (64%).
Companies that blog receive 97% more links to their website (Original source: Hubspot State of Inbound Marketing, 2014).
18% of marketers
choose WordPress as their website content management system.
Backlinks & Content
as many shares and likes than all types of content.
Long content receives an average of
more backlinks than short articles.
Managing a Content Marketing Strategy
78% of companies
have a team of one-to-three content specialists.
25% of marketers
do not outsource their content creation. 45% of content creation is done on an ad-hoc basis.
42% of companies
have a designated content strategist executive to ensure all content is meeting branding expectations and being released at the right time.
Content Marketing, Lead Generation & ROI
72% of companies
attribute their success to keeping tabs on their content marketing ROI.
49% of marketers
are learning to drive content to align with the buyer’s journey.
72% of marketers
improve their engagement through content marketing.
53% of marketers
use interactive content for lead generation.
47% of buyers viewed at least
3 to 5
pieces of content before deciding to speak with a sales rep.
62% of buyers
say they can make a purchase selection based on digital content.
Year-over-year growth in unique site traffic is
7.8 times higher
for content marketing leaders compared to followers (19.7% versus 2.5%).
30% of marketers
say their content strategy is effective.
Strategic landing pages help 68% of B2B businesses acquire new leads (Original source: Marketo, 2018).
More than ¼ of the top-performing marketers allocate more than 10% of their working media budget on measurement and analytics.
PPC & Digital Marketing Statistics
of smartphone owners made a purchase after seeing a relevant ad.
Small businesses using Google Ads spend
$9,000 – $10,000
every $1 spent
on the Google Ads platform, brands make up to $2 on average.
33% of users
click on a
Businesses have improved brand lift by
with digital advertising.
ad spending worldwide
will grow from 39.7% of total media ad spend in 2017 to 53.9% in 2022.
Marketers and advertisers are putting
13.5% of their budget
into mobile ads.
Mobile ad spend
exceeded $190 billion in 2019 on a worldwide scale. It’s projected to hit more than 280 billion dollars by 2022.
In 2020, the number of people using
technology on mobile browsers has surged to 527 million, an increase of 64% over the last three years.
Social Media & Digital Marketing
content: video, images, offers/promotions, articles, reviews, infographics.
on social media is twice as likely to interest millennials than those who are aged between 55 and 64.
of social media content is being accessed via mobile device.
of marketers use social media for content distribution.
of marketers claim that the ROI they get from influencer marketing is almost the same if not higher than that from other platforms.
The most common content marketing delivery mechanism is social media, used by
B2B companies utilize LinkedIn
94% of the time
and Twitter at 87% of the time.
are the single biggest content contributor when it came to social media in 2017.
People are access
of their media on their smartphones.
It’s estimated that people will spend a collective
3.8 trillion hours
using the mobile internet this year, rising to 4.5 trillion hours in 2021.
The number of marketers who say
is “critical” or “important” to their business has increased 83% in just 2 years.
As of April of 2020,
of adults between 18 and 29 use Instagram.
was spent on SnapChat ads in 2019.
, SnapChat’s estimated net advertising revenues are projected to reach $2.62 billion.
of millennials check Twitter at least once a day.
search queries each day, on average.
of internet users with college degrees.
are also more likely to make above-average incomes.
Email Marketing Statistics
The number of emails sent and received per day is expected to rise to
Marketers have witnessed an increase of
in email revenue from segmented campaigns.
Email marketing has a
for every dollar invested in email marketing is $38.
of consumers prefer their marketing communication to be via email over other channels.
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