Digital Marketing Statistics for 2020

Kylie Moore

By Kylie Moore

Everything You Need to Know About Digital Marketing in 2020

Digital Marketing Statistics

  • 63% of marketers say their biggest content challenge is driving traffic and generating leads.
  • 36% of marketers are attempting to integrate traditional and digital marketing efforts.
  • 82% of marketers who regularly blog see positive ROI from inbound marketing in general.
  • Businesses will spend $110 billion on digital advertising by 2020 (Source: EMarketer)
  • Traditional marketing generates 50% fewer interactions with customers than digital marketing.
  • 70% of marketers lack an integrated content strategy.
  • Web traffic is among the top two most-common measurements of success for content marketing strategies.
  • In 2019, 59% of non-video marketers surveyed said they expected to start using video as a marketing tool in 2020.

Digital Marketing & Paid Search Statistics

Digital Marketing & SEO Statistics

  • 61% of marketers agree that improving SEO and growing organic presence is their top inbound marketing priority.
  • $497.16 is what the average U.S. business spends on SEO services each month.
  • 53% of businesses that spend more than $500 per month on SEO services rate themselves as “extremely satisfied” compared to businesses that spend less than $500 per month.

Content Marketing Statistics

Blogging & Content Marketing

  • Blogs are among the primary three forms of media used in content strategies today.
  • Companies that have a blog get 55% more web traffic.
  • Marketers who prioritize blogging are 13x more likely to achieve a positive ROI from their efforts.
  • 57% of businesses have acquired a customer through their company blog.
  • Up to 81% of marketers plan to increase their use of original written content.
  • According to LinkedIn, the top 3 content marketing tactics are blogging (53%), social media (64%), and case studies (64%).
  • Companies that blog receive 97% more links to their website (Original source: Hubspot State of Inbound Marketing, 2014).
  • 18% of marketers choose WordPress as their website content management system.

Backlinks & Content

  • Infographics have three times as many shares and likes than all types of content.
  • Long content receives an average of 77.2% more backlinks than short articles.

Managing a Content Marketing Strategy

  • 78% of companies have a team of one-to-three content specialists.
  • 25% of marketers do not outsource their content creation. 45% of content creation is done on an ad-hoc basis.
  • 42% of companies have a designated content strategist executive to ensure all content is meeting branding expectations and being released at the right time.

Content Marketing, Lead Generation & ROI

  • 72% of companies attribute their success to keeping tabs on their content marketing ROI.
  • About 49% of marketers are learning to drive content to align with the buyer’s journey.
  • 72% of marketers improve their engagement through content marketing.
  • 53% of marketers use interactive content for lead generation.
  • 47% of buyers viewed at least 3 to 5 pieces of content before deciding to speak with a sales rep.
  • 62% of buyers say they can make a purchase selection based on digital content.
  • Year-over-year growth in unique site traffic is 7.8 times higher for content marketing leaders compared to followers (19.7% versus 2.5%).
  • Only 30% of marketers say their content strategy is effective.
  • Strategic landing pages help 68% of B2B businesses acquire new leads (Original source: Marketo, 2018).
  • More than ¼ of the top-performing marketers allocate more than 10% of their working media budget on measurement and analytics.

PPC & Digital Marketing Statistics

  • 91% of smartphone owners made a purchase after seeing a relevant ad.
  • Small businesses using Google Ads spend $9,000 – $10,000 monthly.
  • For every $1 spent on the Google Ads platform, brands make up to $2 on average.
  • 33% of users click on a paid search ad.
  • Businesses have improved brand lift by 31% with digital advertising.
  • Digital ad spending worldwide will grow from 39.7% of total media ad spend in 2017 to 53.9% in 2022.
  • Marketers and advertisers are putting 13.5% of their budget into mobile ads.
  • Mobile ad spend exceeded $190 billion in 2019 on a worldwide scale. It’s projected to hit more than 280 billion dollars by 2022.
  • In 2020, the number of people using ad-blocking technology on mobile browsers has surged to 527 million, an increase of 64% over the last three years.

Social Media & Digital Marketing

  • Top-performing social content: video, images, offers/promotions, articles, reviews, infographics.
  • Branded content on social media is twice as likely to interest millennials than those who are aged between 55 and 64.
  • 91% of social media content is being accessed via mobile device.
  • 94% of marketers use social media for content distribution.
  • 89% of marketers claim that the ROI they get from influencer marketing is almost the same if not higher than that from other platforms.
  • The most common content marketing delivery mechanism is social media, used by 87% of marketers.
  • B2B companies utilize LinkedIn 94% of the time and Twitter at 87% of the time.
  • Visual assets are the single biggest content contributor when it came to social media in 2017.
  • People are access 69% of their media on their smartphones.
  • It’s estimated that people will spend a collective 3.8 trillion hours using the mobile internet this year, rising to 4.5 trillion hours in 2021.

Facebook

  • The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years.

Instagram

  • As of April of 2020, 29% of adults between 18 and 29 use Instagram.

SnapChat

  • $1.53 million was spent on SnapChat ads in 2019.
  • In 2021, SnapChat’s estimated net advertising revenues are projected to reach $2.62 billion.

Twitter marketing

  • 81% of millennials check Twitter at least once a day.
  • Twitter receives two billion search queries each day, on average.
  • Twitter captures 32% of internet users with college degrees.
  • Twitter users are also more likely to make above-average incomes.

Email Marketing Statistics

  • The number of emails sent and received per day is expected to rise to 333 billion in 2022.
  • Marketers have witnessed an increase of 760% in email revenue from segmented campaigns.
  • Email marketing has a 4400% ROI.
  • The average return for every dollar invested in email marketing is $38.
  • 72% of consumers prefer their marketing communication to be via email over other channels.
image

Lyndsey Maddox

Director of Business Development
icon

Email Lyndsey. Find out how we can help.

Contact Us

















    Or call us at (773) 904-2700