Digital Marketing Statistics for 2020

Kylie Moore

By Kylie Moore

Everything You Need to Know About Digital Marketing in 2020

Digital Marketing Statistics

  • 63% of marketers say their biggest content challenge is driving traffic and generating leads.
  • 36% of marketers are attempting to integrate traditional and digital marketing efforts.
  • 82% of marketers who regularly blog see positive ROI from inbound marketing in general.
  • Businesses will spend $110 billion on digital advertising by 2020 (Source: EMarketer)
  • Traditional marketing generates 50% fewer interactions with customers than digital marketing.
  • 70% of marketers lack an integrated content strategy.
  • Web traffic is among the top two most-common measurements of success for content marketing strategies.
  • In 2019, 59% of non-video marketers surveyed said they expected to start using video as a marketing tool in 2020.

Digital Marketing & Paid Search Statistics

Digital Marketing & SEO Statistics

  • 61% of marketers agree that improving SEO and growing organic presence is their top inbound marketing priority.
  • $497.16 is what the average U.S. business spends on SEO services each month.
  • 53% of businesses that spend more than $500 per month on SEO services rate themselves as “extremely satisfied” compared to businesses that spend less than $500 per month.

Content Marketing Statistics

Blogging & Content Marketing

  • Blogs are among the primary three forms of media used in content strategies today.
  • Companies that have a blog get 55% more web traffic.
  • Marketers who prioritize blogging are 13x more likely to achieve a positive ROI from their efforts.
  • 57% of businesses have acquired a customer through their company blog.
  • Up to 81% of marketers plan to increase their use of original written content.
  • According to LinkedIn, the top 3 content marketing tactics are blogging (53%), social media (64%), and case studies (64%).
  • Companies that blog receive 97% more links to their website (Original source: Hubspot State of Inbound Marketing, 2014).
  • 18% of marketers choose WordPress as their website content management system.

Backlinks & Content

  • Infographics have three times as many shares and likes than all types of content.
  • Long content receives an average of 77.2% more backlinks than short articles.

Managing a Content Marketing Strategy

  • 78% of companies have a team of one-to-three content specialists.
  • 25% of marketers do not outsource their content creation. 45% of content creation is done on an ad-hoc basis.
  • 42% of companies have a designated content strategist executive to ensure all content is meeting branding expectations and being released at the right time.

Content Marketing, Lead Generation & ROI

  • 72% of companies attribute their success to keeping tabs on their content marketing ROI.
  • About 49% of marketers are learning to drive content to align with the buyer’s journey.
  • 72% of marketers improve their engagement through content marketing.
  • 53% of marketers use interactive content for lead generation.
  • 47% of buyers viewed at least 3 to 5 pieces of content before deciding to speak with a sales rep.
  • 62% of buyers say they can make a purchase selection based on digital content.
  • Year-over-year growth in unique site traffic is 7.8 times higher for content marketing leaders compared to followers (19.7% versus 2.5%).
  • Only 30% of marketers say their content strategy is effective.
  • Strategic landing pages help 68% of B2B businesses acquire new leads (Original source: Marketo, 2018).
  • More than ¼ of the top-performing marketers allocate more than 10% of their working media budget on measurement and analytics.

PPC & Digital Marketing Statistics

  • 91% of smartphone owners made a purchase after seeing a relevant ad.
  • Small businesses using Google Ads spend $9,000 – $10,000 monthly.
  • For every $1 spent on the Google Ads platform, brands make up to $2 on average.
  • 33% of users click on a paid search ad.
  • Businesses have improved brand lift by 31% with digital advertising.
  • Digital ad spending worldwide will grow from 39.7% of total media ad spend in 2017 to 53.9% in 2022.
  • Marketers and advertisers are putting 13.5% of their budget into mobile ads.
  • Mobile ad spend exceeded $190 billion in 2019 on a worldwide scale. It’s projected to hit more than 280 billion dollars by 2022.
  • In 2020, the number of people using ad-blocking technology on mobile browsers has surged to 527 million, an increase of 64% over the last three years.

Social Media & Digital Marketing

  • Top-performing social content: video, images, offers/promotions, articles, reviews, infographics.
  • Branded content on social media is twice as likely to interest millennials than those who are aged between 55 and 64.
  • 91% of social media content is being accessed via mobile device.
  • 94% of marketers use social media for content distribution.
  • 89% of marketers claim that the ROI they get from influencer marketing is almost the same if not higher than that from other platforms.
  • The most common content marketing delivery mechanism is social media, used by 87% of marketers.
  • B2B companies utilize LinkedIn 94% of the time and Twitter at 87% of the time.
  • Visual assets are the single biggest content contributor when it came to social media in 2017.
  • People are access 69% of their media on their smartphones.
  • It’s estimated that people will spend a collective 3.8 trillion hours using the mobile internet this year, rising to 4.5 trillion hours in 2021.


  • The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years.


  • As of April of 2020, 29% of adults between 18 and 29 use Instagram.


  • $1.53 million was spent on SnapChat ads in 2019.
  • In 2021, SnapChat’s estimated net advertising revenues are projected to reach $2.62 billion.

Twitter marketing

  • 81% of millennials check Twitter at least once a day.
  • Twitter receives two billion search queries each day, on average.
  • Twitter captures 32% of internet users with college degrees.
  • Twitter users are also more likely to make above-average incomes.

Email Marketing Statistics

  • The number of emails sent and received per day is expected to rise to 333 billion in 2022.
  • Marketers have witnessed an increase of 760% in email revenue from segmented campaigns.
  • Email marketing has a 4400% ROI.
  • The average return for every dollar invested in email marketing is $38.
  • 72% of consumers prefer their marketing communication to be via email over other channels.

Lyndsey Maddox

Director of Business Development

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