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Digital Marketing Strategy

Digital Marketing Strategy, SEO and Content Marketing

Your search engine optimization strategy can be divided into two different categories: on-page SEO and off-page SEO. Both are crucial to the success of an SEO campaign, but they’re on completely different sides of the fence when it comes to improving your search engine rankings. To understand the difference between the two, you have to understand, at a basic level, how search engine algorithms work. Let’s break it down.There are two main buckets that search engines look at when evaluating your site compared to other sites on the web.On-page SEO looks at what yourSEE DETAILS

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Digital Marketing Strategy

Google rules the internet. So, when the tech giant speaks, we all listen. That’s why Digital Third Coast is deeply honored to be named a finalist for a prestigious Google Premier Partner award. The Premier Partner Awards honor innovation in digital marketing across search, mobile, video, display, shopping and growing businesses online. The full list of finalists is an impressive roster of agencies from across the globe. Google will announce the winners this fall. “We’re so excited to be named a finalist by Google,” DTC co-founder George Zlatin said. “It’s a great honor but also aSEE DETAILS ...

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Digital Marketing Strategy, SEO and Content Marketing

You may have heard about accelerated mobile pages — AMP for short — recently and wondered if it was right for your website. AMP pages are definitely not for everyone, so today we’ll help answer your questions and describe who makes (or doesn’t make) a good candidate for AMP. Before we get into the details let’s start from the beginning of the AMP story.The AMP Origin StoryIn 2015, Google announced that more searches were performed on mobile devices than on desktop devices. At the time, mobile processors were not nearly as advancedSEE DETAILS

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Digital Marketing Strategy

Call tracking is a tool that enables companies to attribute offline conversions to marketing efforts, including organic and paid search. Using JavaScript and a third-party tool, marketers can track the profitability of various referral sources.Tracking phone calls is not a new feature but it’s still not widely used by small businesses. Before digital marketing, businesses could purchase additional phone numbers, which could be assigned to an advertising medium like a television commercial or billboard. Some phone directory publishers realized the value in call tracking and provided advertisers a unique phone numberSEE DETAILS <span class="more-link-h...

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Digital Marketing Strategy

Let’s be honest — you didn’t get into marketing because you loved high school algebra class. But it turns out your teacher was right. You do need math later in life. But stop fretting, Digital Third Coast has you covered. Feel free to crib our notes below. Just make sure Mrs. Wallace isn’t looking.This math for marketers guide gives quick and useful definitions for basic marketing principles, Google Analytics, pay-per-click strategies, testing and probability topics and social media. Be sure to bookmark this page — there’s a lot here.Something still not adding up? Pass us a note.TheSEE DETAILS

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Digital Marketing Strategy

Marketing conferences elicit a lot of feelings and opinions. Some people attend as many as they can, hopping from session to session, listening to keynotes, hanging out at the after-party ice luge. Others can’t stand conferences, or can’t seem to justify the time or money.As we’ve watched the list of marketing conferences grow every year, we’ve thought more and more about these special events in our professional lives. What makes them tick? Why do people flock to them? What factors get top conferences to the top? And how can organizersSEE DETAILS

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Digital Marketing Strategy

It’s not easy to build meaningful relationships at conferences. Organizers may try to ease awkward introductions (and 50-foot staredowns) with networking events, and a majority of people at the conference may be interested in networking, but that doesn’t make it easy. You’re surrounded by hundreds, sometimes thousands of people; some are vying for attention, others refuse to socialize; some have sales agendas, others have bad breath. So how do you cut through the noise (or silence), to make the most of your conferences?Get social (media).Below you’ll find expert advice fromSEE DETAILS ...

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Digital Marketing Strategy, Local Search

As a small business, it’s easy to be intimidated by competitors that have bigger budgets, more established brands, and bigger teams. Though larger brands will likely always be able to outspend you, there are ways to increase visibility for a smaller company with smaller budgets. While you can be outspent in TV, radio and billboard advertising, the Internet offers multiple possibilities for out-smarting your competitors and growing your market share. Here are seven digital marketing tactics you can start using today as you take on your competitors. Build Your Strategy Around Long TailSEE DETAILS <span class="...

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Digital Marketing Strategy

Whether you’re handling your SEO efforts in-house or with the help of an agency, it’s smart to take a step back and assess its effectiveness. This 11-question self-assessment was created by our team of skilled SEO strategists with you, a marketing manager, in mind. It assesses your current SEO strategy in just a few minutes and offers resources to improve. CategoriesAnalytics and ReportingDigital Marketing StrategyInbound MarketingLocal SearchPaid SearchQ + ASEO and Content Marketing

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Digital Marketing Strategy, SEO and Content Marketing

The world of SEO can be a bit daunting—most of my family, friends and dates give me blank stares when I describe to them what I do here at Digital Third Coast. That’s because there are approximately 200 ranking factors in Google’s algorithm for organic search, and the weight of these factors is changing all the time. What works for one company doesn’t work for another. It’s never a straightforward process and results are never linear. Owners of small and medium sized businesses, in particular, wear almost every hat—from the businessSEE DETAILS

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