DTC’s Annual Digital PR Media Coverage

By George Zlatin

How do you measure success for digital PR content campaigns? Beyond tracking increases in organic visibility, brand awareness and domain authority, the most obvious metric is inbound media coverage.

Each year we look back at our annual media coverage for DTC’s digital PR clients to track success and identify changes in what the news industry wants to cover.

2025 Digital PR News Coverage 

By 2025, digital PR had moved beyond a volume-first mindset and into a more intentional phase focused on authority, relevance, and long-term value. Journalists continued to seek timely, data-driven insights, but expectations around credibility, sourcing, and contextual relevance were higher than ever. Campaigns that performed best were those designed not just to generate coverage, but to function as trusted reference points within broader reporting.

For our Digital PR clients, this meant a continued emphasis on original research and strong narrative framing, paired with a more deliberate approach to campaign development. While visibility and link acquisition remained important, 2025 marked a clearer shift toward building authority through high-quality placements that reinforced brand relevance across multiple outlets and verticals. 

Digital PR Campaigns in 2025

In 2025, our agency earned 1,505 total placements across digital PR content campaigns, including both earned links and brand mentions, spanning 67 campaigns. Of those placements, 1,386 were earned links, averaging 23 placements per campaign.

Across all campaigns, earned placements averaged a Domain Authority (DA) of 56, with 22 of the 67 campaigns earning an average DA of 60 or higher. This concentration of higher-authority coverage reflects a continued focus on securing placements from credible, established publishers rather than pursuing volume alone.

Campaign topics in 2025 closely aligned with ongoing consumer and cultural shifts, including:

• Cost-of-living and affordability concerns
• Housing, homeownership, and regional trends
• Work, careers, and evolving professional expectations
• Lifestyle decision-making shaped by economic pressure

These themes allowed campaigns to remain broadly relevant while supporting more strategic placement opportunities. 

How Media Used Digital PR Content in 2025

One of the most prominent evolutions in 2025 was how journalists incorporated digital PR content into their reporting. Rather than centering articles entirely around a single study, coverage more frequently embedded campaign data as supporting context within longer, reported pieces.

In the coverage examples from 2025, stories frequently followed one of two patterns:

• Headline-driven stories: where a standout stat or ranking served as the primary hook
• Contextual citations: where a stat supported a wider discussion rather than acting as the sole focus

Journalists often used individual statistics, rankings, or survey findings to validate broader narratives around consumer behavior, housing decisions, and lifestyle changes. In many cases, digital PR data appeared mid-article, reinforcing existing reporting rather than serving as the sole news hook. This reflected a growing reliance on original research as credible source material, particularly when addressing complex or ongoing trends.

This shift underscored the importance of campaigns that could withstand deeper editorial scrutiny and deliver insights journalists felt confident referencing. As we explored in our analysis of relevance in digital PR, campaigns that align with ongoing cultural conversations and news cycles earn more meaningful pickup from established outlets.

Campaigns That Worked Across Media Verticals 

As in 2024, cross-vertical performance remained a key strength of digital PR campaigns in 2025, but with greater intentionality behind how campaigns were positioned. Many of the highest-performing campaigns earned placements across business, lifestyle, home, and general news outlets, demonstrating the flexibility of well-framed data narratives.

For the top-performing campaigns of 2025, coverage frequently spanned multiple outlet categories, with the same study supporting different editorial angles depending on audience and publication focus. A single dataset might inform a business-oriented discussion around consumer confidence, while also appearing in lifestyle or housing coverage examining how those same trends play out in everyday decision-making.

This breadth of pickup reinforced the value of campaigns designed to resonate across beats, rather than being confined to a single industry or audience. 

Laying the Foundation for Authority-Driven Digital PR

While digital PR has long delivered SEO value through links and visibility, 2025 made it clear that authority and relevance were becoming equally important measures of success. As journalists increasingly referenced campaign data as trusted context, digital PR content played a more meaningful role in reinforcing brand credibility across high-quality publications.

Rather than functioning solely as a launch-week asset, many campaigns demonstrated longer-term value by supporting multiple stories, appearing across different verticals, and earning placements from higher-authority outlets. This approach strengthened topical relevance and laid the groundwork for deeper integration between digital PR, SEO strategy, and authority building. 

Looking Ahead

By the end of 2025, digital PR had clearly evolved into a more strategic discipline, one that prioritizes intent, authority, and longevity alongside earned coverage. The patterns observed throughout the year highlight the growing importance of campaigns designed to serve as reliable sources, not just momentary headlines. 

With AI increasingly reshaping how people search for information, the need for authoritative, well-sourced digital PR content has never been more important. As digital PR continues to intersect more closely with SEO and long-term content strategy, the foundation built in 2025 positions brands to earn strong visibility and lasting relevance in the years ahead.

2024 Digital PR News Coverage

The news cycle in 2024 continued to reward stories that helped people make sense of their everyday decisions, from how they spend and socialize to how they navigate housing, work, and lifestyle changes. Across industries, journalists were still looking for research that was timely enough to earn clicks, but credible and specific enough to strengthen their reporting.

For our Digital PR clients, that meant doubling down on campaigns rooted in original data and clear narratives. Content needed to stand alone as a source, not just a headline. While digital PR has always been closely tied to SEO value through link equity and authority building, 2024 marked a shift in how journalists engaged with that content. Studies were increasingly treated as supporting evidence within broader trend stories, rather than surface-level mentions. This evolution would become even more pronounced in the year to follow.

Digital PR Campaigns in 2024

In 2024, our agency earned 2,742 total placements across digital PR content campaigns, including both links and brand mentions, spanning 96 campaigns. Of those placements, 2,530 were earned links, averaging 29 links per campaign.

Across these campaigns, earned placements averaged a Domain Authority (DA) of 59, reflecting consistent pickup from established, high-credibility publishers across national, lifestyle, business, home, and consumer news outlets.

Campaign topics in 2024 consistently centered on:

• Consumer behavior and decision-making
• Housing, homeownership, and regional living trends
• Work, careers, and generational attitudes
• Lifestyle habits shaped by economic pressure

Across campaigns, journalists gravitated toward studies that offered clear, quotable insights, particularly rankings, surveys, and statistics that helped contextualize larger cultural or economic shifts.

How Media Used Digital PR Content in 2024

One notable trend in 2024 coverage was how journalists incorporated data into their stories. Rather than positioning studies solely as the focus of an article, many outlets used campaign findings as proof points within broader narratives. Original statistics were used to reinforce existing reporting around affordability, lifestyle changes, and consumer sentiment.

In the Prominent Media Coverage examples from 2024, coverage frequently followed one of two patterns:

• Headline-driven stories, where a standout stat or ranking served as the primary hook
• Contextual citations, where a stat supported a wider discussion rather than acting as the sole focus

This shift reinforced the importance of campaigns that did more than generate attention. They also needed to function as reliable sources journalists felt confident referencing.

Campaigns That Traveled Across Media Verticals

One of the clearest patterns to emerge from 2024 coverage was how frequently individual digital PR campaigns traveled across multiple media verticals. Rather than being confined to a single beat or outlet type, the same studies often appeared in business, lifestyle, home, and general news publications.

This cross-vertical pickup reflected how journalists interpreted and applied the data. Campaigns rooted in consumer behavior, housing trends, work habits, and lifestyle shifts proved flexible enough to support a variety of editorial angles, allowing outlets with different audiences and editorial priorities to reference the same findings in distinct ways.

As a result, campaigns were not just earning volume, but breadth. A single data set could inform a business-focused story on CNBC, a lifestyle piece on HuffPost, or a home-related feature in House Beautiful. This versatility reinforced the value of data-driven digital PR content that is designed to resonate beyond one industry or audience.

Prominent 2024 Media Coverage Highlights

As competition in the digital PR space continued to intensify, earning top-tier coverage required more than a catchy angle. It required data journalists could trust and apply. In 2024, our clients’ studies appeared across a wide range of respected outlets, often embedded directly into articles covering national and regional trends.

After a closer analysis of 2024’s most prominent coverage, we found clear patterns in how journalists used our campaign data. Rather than treating studies as isolated stories, media outlets frequently embedded our findings within larger narratives around how Americans live, work, spend, and adapt. These recurring themes appeared most often across coverage from the following outlets:

• Fortune: Covering consumer behavior and generational trends
• CNBC: Reporting on work, lifestyle, and behavior shifts
• The Wall Street Journal: Featuring lifestyle and travel-related reporting
• HuffPost: Highlighting parenting and lifestyle topics
• House Beautiful: Focusing on home, housing, and regional lifestyle angles
• Yahoo News: Providing broad consumer-interest pickup
• The National Desk: Publishing news-style coverage tied to affordability and housing

Across these placements, coverage frequently referenced specific statistics, survey findings, or rankings, reinforcing digital PR’s role not just in visibility, but in shaping how stories are framed and substantiated.

Looking Ahead

By the end of 2024, it was clear that digital PR was evolving beyond a standalone visibility tactic. Campaigns that performed best were those designed with longevity in mind, able to support ongoing coverage, brand authority, and relevance across multiple outlets and story types. The groundwork laid throughout 2024 would set the stage for a more intentional integration of digital PR with SEO, authority building, and long-term content strategy in the year ahead.

2023 Digital PR News Coverage

The news cycle in 2023 was one defined by change. As things shifted back to normal after the pandemic, we saw storylines around new anxieties including an uncertain economy, housing market, and the rise of artificial intelligence (AI).

Navigating the changing storylines in 2023’s news cycle was just part of the battle. Our team also faced increased competition in the digital PR space. The industry continues to experience rapid growth and capturing attention from top-tier news outlets has become more difficult than ever before.

This year also brought about increased competition in the digital PR sphere. We encountered adaptations of our successful content concepts pop up as we monitored media mentions for our own clients, forcing us to continue to ideate bigger, more data-driven, more authoritative concepts.

Digital PR Campaigns in 2023

Our agency launched 105 digital PR campaigns between December 1, 2022 and November 30th, 2023. We built on our success and momentum from 2022 by using techniques like newsjacking, seasonal storytelling, and evergreen content creation. We also took new risks and navigated a growing importance of client/content relevancy.

In the fall of 2023, Google released its “Helpful Content Update.” This was a game changer in digital PR and SEO. The search engine said it would begin prioritizing websites that offered genuinely helpful and “people-first” content… putting quality over short-term buzz and quick wins.

Our content strategists used this algorithm update in Q3 and Q4 as an opportunity to focus on content that not only earns media coverage but better emphasizes the client’s authority as subject matter experts. We shifted our focus not just on the quality of the research, but the user experience (UX) and “helpfulness” of it to articulate narratives. 

Our 2023 campaign topics covered everything from health and wellness to technology, sports, pop culture, and lifestyle. 

2023 National News Coverage

Earning coverage in national publications is no easy feat. Your content has to be unique, timely, and trustworthy. Journalists at top-tier outlets turned to our clients’ digital PR campaigns in 2023 for headlines, supporting statistics, and evergreen datasets they couldn’t get anywhere else. 

• 676 placements in national publications 
• 63% from DA 50+ websites (all links)
• 32% from DA 70+ websites (all links) 

Earning linking media coverage in these publications carries significant value for our clients, not only do the links from high DA outlets carry more weight for SEO and organic visibility purposes. It connects clients with the largest, most relevant audience and helps establish expertise, authority, and trust.

Top Publications We Earned Coverage in, by Vertical

2023 Local News Coverage

Local news continued to be a key component in our 2023 digital PR strategy. New research shows 86% of U.S. Adults turn to digital devices for information, so local television, radio, and newspapers are placing more emphasis on their websites and digital presence.

This offers a unique opportunity for digital PR as the demand for catchy and unique content continues to grow. Local outlets often have a high DA as well, so linking media coverage offers significant SEO benefits for our clients.

In 2023 we earned 3,949 local news placements and earned coverage in 206 of the 210 media markets – that’s 98%! Our clients’ content was seen by millions nationwide and often syndicated, turning one placement into dozens.

• 3,949 local news placements
• 206 out of 210 (98%) of designated local media markets (DMAs) covered our clients’ content

Media markets that shared the most of our content

Our team is excited to keep our digital PR momentum going in 2024. We’re looking forward to finding innovative campaign ideas, new ways to visualize data, and emphasize relevancy to position our clients as leaders in their industry.

2022 Digital PR News Coverage

The news cycle was anything but normal in 2022. Repercussions from the Covid-19 pandemic continued to be a major storyline in local and national outlets, along with inflation, talks of an impending recession, and a volatile housing market. 

Our content and digital PR specialists strategically worked to navigate another tricky news cycle and lean into the top digital PR trends of 2022. 

Common themes in our 2022 digital PR campaigns included health and wellness, the impacts of the economy on personal finance, and real estate/housing topics.

Digital PR Campaigns in 2022

Between December 1, 2021 and November 30, 2022, our agency launched 139 digital PR campaigns for our clients that centered around fresh data and new ideas. These campaigns offered journalists a balance of evergreen narratives and timely newsjacking opportunities to gain widespread coverage. 

We found new ways to get inspired and created unique campaigns that stood out in a crowded news cycle. Our digital PR strategists came up with campaigns that balanced industry relevance with newsworthiness. These campaigns established our clients as subject matter experts on topics like moving trends, consumer shopping habits, eyecare, sports analysis, and much, much more. 

One size does not “fit all” when it comes to data and digital PR. Our clients come from all different industries, but we were able to create newsworthy campaigns for each one via national surveys, data scrapes, and analyses of search trends. 

2022 National News Coverage

Successful digital PR in 2022 connected our clients with the largest and most relevant audiences possible. What better way to grab widespread attention than to earn media coverage in the nation’s leading, marquee publications?

• 818 placements in national publications 
• 90% of placements from DA 50+ websites
• 69% of placements from DA 70+ websites

Earning media coverage in publications with a national audience not only increases a company’s exposure… it also plays a major role in SEO strategy. 

National outlets have an impressive domain authority (DA). Every time they mention or link to our client’s website, search engines take notice and view it as a sign of trust. Google crawls high-DA websites and assigns value to the links they cite. That value carries over to our clients, improving their website’s authority, keyword rankings, and ultimately their visibility in organic search.

2022 Local New Coverage

Local news continued to be a staple of our digital PR strategy in 2022. Roughly half (52%) of our inbound media coverage in 2022 came from the thousands of local television stations, radio stations, and newspapers serving Americans across the United States. These hyper-local digital platforms offer incredible SEO and PR value in the form of strong DAs and high traffic volumes (not to mention opportunities for amplified coverage through syndication). 

This year, our work was featured in 49 of the 50 states, reaching millions of local news consumers.

• 3245 local news placements
• 87% of all designated local media markets (DMAs)
• 42% of links in major media markets

We earned 3245 placements in local newspapers, television stations, and radio stations’ websites over the past 12 months. These digital publications, with geographically diverse audiences, also carry an average domain authority (DA) of 60. Making each local link earned a valuable asset to our clients’ websites.

Local news is often the preferred type of news in many communities across the United States. There are 107 million TV homes in the country broken up across 201 designated market areas (DMA). Our content was shared by 87% of the nation’s media markets.

Local news also carries additional, albeit harder to measure, PR value in the form of broadcast, print, and radio coverage. This year, our clients were featured in 556 different newspapers, 367 television stations, and 565 radio stations. 

DMAs are designated by population, with the top markets reaching the greatest potential viewerships in New York City, Los Angeles, and Chicago. And of our total local news placements,  42% of all local placements earned by our clients’ research occurred in the 30 largest media markets in the US. Taking advantage of opportunities for coverage in both local and national media outlets is one of our top digital PR tips from 2022.

2021 Digital PR Media Coverage

The volatility of the 2020 news cycle carried over to 2021. Our content creators and outreach strategists navigated a particularly fickle news cycle dominated by the Covid-19 crisis, political unrest, and economic uncertainty.

Roughly half of our research supplemented the themes and trends we saw in our news feeds and watched on our TVs. Here’s what media coverage for DTC clients in 2021 panned out…

What our Digital PR team did in 2021

Between December 1, 2020 and November 30, 2021, our agency launched 75 pieces of content for our clients. These campaigns newsjacked media trends to gain widespread news coverage, and identified key themes in media appetites. 

We worked diligently to find tangential research topics that established our clients as subject matter experts, and were also newsworthy enough to capture the attention of journalists and lead to news stories.

The campaigns consisted of consumer and national surveys, data scrapes, as well analyses of search behaviors. While the topics varied from client to client, many campaigns shared a common theme of pandemic-related impacts on American life.

2021 National News Coverage

Successful digital PR connects businesses with the largest and more relevant audiences possible. What better way to grab widespread attention than to earn media coverage in the nation’s leading, marquee publications.

• 2658 national placements
• 64% of placements from DA 50+ websites
• 30% of placements from DA 70+ websites

What exactly does “national” news coverage look like? Here are just a few examples of the national media outlets that featured our digital PR clients’ work:

From an SEO perspective, publications with national audiences always maintain a high DA (Domain Authority). Which is why we pursue and build relationships with journalists at these leading media outlets by regularly producing data of interest to their target audiences.

Think of an inbound link as a digital signal of trust. Each time we earn linking media coverage from outlets like the Washington Post, or ABC News, some of those website’s credibility was passed along to our clients. Search engines, like Google, crawl high-DA websites and assign value and digital trust in the links they cite. Those citations can also lead to increases in referral traffic to our clients’ websites by curious readers looking to learn more about their digital PR research.

These evaluations can improve the ranking of our clients’ websites in organic search results. Not just for keywords found on the content pages, but other targeted keywords clients pursue for business-building purposes.

2021 Local News Coverage

Local news continued to be a staple of our digital PR strategy in 2021. We earned inbound media coverage from the thousands of local television and radio stations, newspapers, and hyper-local digital platforms. Each placement offers incredible SEO and PR value (and opportunities for amplified coverage through syndication). 

This year, our work was featured in all 50 states, reaching millions of local news consumers.

• 1480  local news placements
• 80% of all designated local media markets (DMAs)
• 49% of links in major media markets

One of the many benefits of local news coverage is the opportunity for geographic diversity of media placements. In reaching 80% of the nation’s designated media markets, our clients’ content spread far and wide across the United States.https://datawrapper.dwcdn.net/PzPdT/5/

The 1400+ local news placement we earned had an average domain authority of 64, which transfers significant weight and strength to our clients’ websites.

Local news also carries additional, albeit harder to measure, PR value in the form of broadcast, print, and radio coverage. This year, our clients were featured by 411 newspapers, 500 television stations, and 467 radio stations, earning valuable brand mentions and linking coverage nationwide.

Our digital PR content earned repeated media coverage in top media markets including Chicago (#3), Philadelphia (#4), and New York City (#1). We tracked dozens of television segments, radio spots, and newspaper articles in these impressive market spaces.

Local news is often the most preferred type of news in many communities across the United States. There are 107 million TV homes in the country broken up across 201 designated market areas (DMA), according to Neilsen. Our content was shared by 81% of the nation’s media markets.

DMAs are designated by population, with the top markets reaching the greatest potential viewership in New York City, Los Angeles, and Chicago. At the end of the year, 49% of all local placements occurred in the 30 largest media markets in the US.

2020 Digital PR Media Coverage

Between December 1, 2019 and November 30, 2020, our agency launched 60 digital PR campaigns for our clients. The campaigns were grounded in data and defined by tangentially relevant research topics. We selectively chose topics that could both establish our clients as subject matter experts, and appear newsworthy enough to capture the attention of the media.

Depending on the client and content focus, we turned to different modes of data collection to produce our research. Some campaigns consisted of consumer and national surveys, others scraped public data bases for trends and demographics information, while others dove deep into Google Trends to reveal insights into search behavior.

Even though the content topics varied from client-to-client, many digital PR campaigns in 2020 found ways to reflect how the global Covid-19 pandemic actively influenced different spheres of life.

2020 National News Coverage

Digital PR aims to connect brands of all shapes and sizes to the largest audience possible. What better way to do that than secure media coverage in the nation’s leading publications?

Over the past 12 months, our content marketing and digital PR teams secured impressive national news coverage:

• 1,441 national placements
• 47% of placements from DA 50+ websites
• 26% of placements from DA 70+ websites

Not only do national publications reach an enormous audience, they also maintain substantial domain authorities; making them incredibly desirable for link builders.

If inbound links are a sign of trust, then a referring link from Newsweek or CBS News signals to search engines that a website is an extremely trustworthy source.

From an SEO perspective, inbound links from national media carry with them some of their host website’s domain authority (DA). Nearly half of the placements we earned from publications with a national audience had a domain authority over 50. While one-quarter of the national placements we secured had a domain authority above 70.

From a PR perspective, a brand mention in one of these leading publications ostensibly conveys credibility. If ABC News cites your company’s research, then it’s often viewed by other journalists and audiences as a trustworthy source of information.

For these reasons, and more, our digital PR strategists constantly pursue and build relationships with journalists at national media outlets. Open lines of communication, consistent content, and strategic outreach provide our clients ongoing access and exposure for future content campaigns.

2020 Local News Coverage

In 2020, local news continued to be a staple of our digital PR strategy. 

While many may assume local news is an imperfect fit for their brand or marketing strategies, we see the bigger picture. We understand that there are inherent SEO benefits when you secure inbound placements on local media. Local news outlets, like national media, have high-DA websites. Any inbound link earned from those sites carries with it the authority and reputation of the platform.

This year, our work was featured in 48 states and 407 cities, reaching millions of local news consumers via content syndication and original placements.

• 1213 local news placements
• 82% of all designated local media markets (DMAs)
• 46% of links in major media markets

The average local news placement we earned in 2020, had a domain authority of 66.5. With more than 1,200 local placements, that’s a significant number of links carrying impressive SEO value.

Local news also carries additional, albeit harder to measure, PR value in the form of broadcast, print, and radio coverage across geographically diverse audiences.

There are 107 million TV homes across the country. Homes and local news audiences are broken up into 201 designated market areas (DMAs). DMAs are designated by population, with the top markets reaching the greatest potential viewership in New York City, Los Angeles, and Chicago.

This year, our clients’ research was featured by 308 newspapers, 421 television stations, and 352 radio stations. Further analysis revealed that our clients’ content was featured in 82% of the nation’s media markets. With 46% of the total local news placements occurring in the 30 largest media markets; reaching a potential audience of nearly 58 million viewers.

Not to mention, local news is often the most preferred type of news in many communities across the United States. A survey conducted in April revealed that local news is the preferred source of information for 32% of news viewers.

Combine the potential audience reach with the sheer volume of local news outlets, and local news coverage is ostensibly valuable from SEO and digital PR perspectives. For these reasons, and more, many of our content campaigns contained localized elements to make them more appealing to local journalists.

2019 Digital PR Media Coverage

We ended the decade with our best year of media coverage to-date. From features in major national news outlets to local news segments and articles across the US–2019 represents a new level of outreach success for DTC’s clients.

Between December 1, 2018, and November 30, 2019, Digital Third Coast launched 58 content marketing campaigns. These data-rich pieces consisted of surveys, data scrapes, and Google Trends analyses covering a range of topics from personal finance to travel to career development.

The graphics and research tapped into the year’s news cycles, earning our clients 3,083 media placements across 2,016 unique media outlets (including 117 overseas). 

2019 National News Coverage

• 2,760 total backlinks
• 26% of placements from DA 80+ websites
• 67% of placements from DA 50+ websites
• 695 national news placements

In 2019 we maintained a strong focus on getting our client’s content featured in national news publications for two primary reasons: audience size, and the value of the publications’ domain authorities.

This strategy of digital PR, focused on getting our clients featured in national news outlets; thus allowing our clients’ brands to be exposed to larger audiences and often leads to increased web traffic. When it comes to domain authority (DA), a metric developed by MOZ, national news outlets are extremely authoritative. 

The higher the DA, the stronger a link from that website is. Think of a link as a vote of trust from one website to another. Our objective with our outreach strategy is to earn as many high authority backlinks as possible to strengthen the domain authority of our clients’ websites. National media outlets also have the added benefit of name recognition. Audiences trust the sources cited by the national media; when our clients’ work is referenced in these types of publications, that credibility transfers to them.

2019 A Unique Approach: Local News

Half of our total media coverage in 2019 was earned in local news markets. Many PR agencies focus solely on pursuing national and digital publications when building backlink profiles, while we execute a more holistic approach to digital PR that recognizes the value of local television, radio, and newspaper to amplify coverage geographically.

2019 Media Coverage Highlights

• Coverage in all 50 states & 477 cities
• 1,545 placements in local publications
• 454 (30%) of local placements in “Top 25” media markets

The average domain authority of the 1,545 local news placements we secured in 2019 is 65, which carries significant weight and strength to our clients’ backlink profiles. Local news also produces an added PR value in the form of television and radio coverage. Our clients’ combined works were featured on 565 television stations’ websites across the country, including several on-air reports, as well as 348 radio station websites, and 356 digital and print news articles. 

Important to note is the potential audience base of this type of local news coverage. Roughly one-third of all local placements earned by our clients’ research occurred in the 25 largest media markets in the US. Local news markets are ranked by population. The largest television media markets have the greatest potential viewership; including New York City, Los Angeles, Chicago, etc. The top-25 television media markets have a potential audience of more than 55 million homes.

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