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Inbound Marketing

Inbound Marketing

Whether you’re new to inbound marketing or an experienced practitioner, you quickly associate positive conversion rates with a sound inbound strategy driven by personas.  Why?Personas Force FocusRemember your college marketing classes when they conveyed the importance of focusing on your target market? Wikipedia defines target market as “a select group of potential or current consumers, which a business decides to aim its marketing and advertising strategies at in order to sell a product or service”.  Over my 25+ years of traditional marketing experience, defining my target market was always the firstSEE DETAILS <...

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Inbound Marketing, SEO and Content Marketing

If your goal is to attract new visitors and grow your audience, you should start by trying to grow non branded search traffic to your website. What exactly does that mean? Non branded search traffic comes to your website using keywords that do not include anything related to your brand. In order to attract this type of traffic to your website, you need to first determine the keywords you want your website to rank for in the search engines. You can then start to rank for those keywords by buildingSEE DETAILS

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Digital Marketing Strategy, Inbound Marketing

The press release came in from the Member for Bathurst via fax. The office of the Honorable Gerard Martin, our state representative, wanted us to know that they’d purchased two new fire engines for the town and apparently, they thought that a certain grumpy, severely hungover newsroom intern would find this interesting. They were wrong. But I wrote it into the news bulletin anyway, for two reasons. CategoriesAnalytics and ReportingDigital Marketing StrategyInbound MarketingLocal SearchPaid SearchQ + ASEO and Content Marketing

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Inbound Marketing

How much of your sales process is happening without your sales team? Studies have indicated that up to 70 percent of the buyer’s journey is complete before a potential client even contacts you or engages with your sales team. New studies from Sirius Decisions dispute that, but indicate that 67 percent of the buyer’s journey is now done digitally. While B2B decisions are still largely made with extended conversation between the prospect and your sales team, getting into that conversation is a critical first step. And, the best way toSEE DETAILS

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Inbound Marketing

We all remember the Flux Capacitor from Back to the Future, am I right? That iconic contraption that made time travel possible in the DeLorean.  Without the Flux Capacitor, the DeLorean was just a fancy sports car. I recently learned a new approach for content marketing strategy that (in my mind) is like the Flux Capacitor in Back to the Future. It will make marketing success possible for you. That’s not quite as exciting as time travel but it’s pretty damn exciting. CategoriesAnalytics and ReportingDigital Marketing StrategyInbound MarketingLocal SearchPaid SearchQ + ASEO andSEE DETAILS <span class="more-link-hove...

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