With a reach that encompasses 62% of the US and a network that boasts more than 720 million users worldwide, LinkedIn is a goldmine for job seekers and companies alike – but it’s also a great tool for marketers.
As an agency of paid media and digital marketing experts, we’re here to help you hone your LinkedIn advertising strategy – and we’ll start by giving you the latest statistics about LinkedIn.
LinkedIn has grown to become one of the the most pervasive professional networking platform on social media. For jobseekers and marketers alike, LinkedIn offers tremendous opportunities to put your best professional foot forward.
LinkedIn was voted the most-trusted social media platform in 2019, outranking Pinterest, Instagram, Snapchat, and Twitter, YouTube, and Facebook.
LinkedIn has 722 million active users in 200 countries worldwide.
LinkedIn has 303 million active monthly users, 40% of whom visit the site daily.
Millions of internet users around the world have become LinkedIn members. Between individuals promoting professional achievements and capitalizing on networking, and businesses sharing content on their company pages, the world of LinkedIn’s total audience is growing.
46% of a B2B company’s social media traffic stems from LinkedIn.
How People Use LinkedIn
Within the spectrum of LinkedIn advertising stats, is the all important data about how LinkedIn’s audience uses the platform. While more and more internet users are turning to their LinkedIn app on their smartphone, others keep it open on their desktop. How users interact with LinkedIn as a tool can influence how B2B marketers use LinkedIn, produce content, and ultimately shape their marketing strategies within organic and sponsored LinkedIn posts.
There are two types of LinkedIn Ads: Self-serve ads (create and publish your own ads with the LinkedIn Campaign Manager) and partner solutions (partner with a LinkedIn expert for premium display advertising).
LinkedIn ads include Carousel Ads, Conversation Ads, Dynamic Ads, Job Ads, Lead Gen Forms, Message Ads, Single Image Ads, Single Job Ads, Text Ads, and Video Ads.
Advertiser demand in LinkedIn Marketing Solutions is up 40% YoY.
Education saw the biggest increase in views-per-job (32%), following by hardware and networking (26%), fitness (26%), entertainment (23%), and legal (23%) industries.
The nonprofit sector saw the biggest decrease in views per job (38%), followed by travel (32%), public administration (27%), health care (23%), and public safety (22%).
Deciding whether LinkedIn is the right social platform for you to advertise on can be a difficult decision. Check out our other paid social media advertising options and connect with us today with any questions you may have!