With a reach that encompasses 62% of the US and a network that boasts more than 720 million users worldwide, LinkedIn is a goldmine for job seekers and companies alike – but it’s also a great tool for marketers.
LinkedIn has grown to become one of the the most pervasive professional networking platform on social media. For jobseekers and marketers alike, LinkedIn offers tremendous opportunities to put your best professional foot forward.
Millions of internet users around the world have become LinkedIn members. Between individuals promoting professional achievements and capitalizing on networking, and businesses sharing content on their company pages, the world of LinkedIn’s total audience is growing.
Within the spectrum of LinkedIn advertising stats, is the all important data about how LinkedIn’s audience uses the platform. While more and more internet users are turning to their LinkedIn app on their smartphone, others keep it open on their desktop. How users interact with LinkedIn as a tool can influence how B2B marketers use LinkedIn, produce content, and ultimately shape their marketing strategies within organic and sponsored LinkedIn posts.
Deciding whether LinkedIn is the right social platform for you to advertise on can be a difficult decision. Check out our other paid social media advertising options and connect with us today with any questions you may have!