The latest digital marketing tips and insights

Call tracking is a tool that enables companies to attribute offline conversions to marketing efforts, including organic and paid search. Using JavaScript and a third-party tool, marketers can track the profitability of various referral sources.Tracking phone calls is not a new feature but it’s still not widely used by small businesses. Before digital marketing, businesses could purchase additional phone numbers, which could be assigned to an advertising medium like a television commercial or billboard. Some phone directory publishers realized the value in call tracking and provided advertisers a unique phone numberSEE DETAILS <span class="more-link-h...

Celebrity-backed brands and endorsements are everywhere. But outside these formal, contract-bound relationships, in the jungle of everyday social media—where Kylie Jenner can hack $1.3 billion off Snapchat’s market value with a single tweet—who represents the biggest threat to brands? We analyzed dozens of the world’s biggest celebrities, measuring their familiarity, trust, influence and social reach, in order to establish the top 24 most powerful figures. In determining our “Smack Score” for each celebrity—the person’s ability to negatively influence public opinion of a brand—we considered six factors. Measures of familiarity, trust andSEE DETAILS <sp...

Does your company have ultra-low CPC’s or maybe recently smashed a conversion record but didn’t see any benefit to your bottom line? All too often we hear from frustrated marketing managers that despite exceptional Google Ads metrics, they’re not seeing any positive impact to business growth and profit.  Optimizing for vanity PPC metrics that provide little tangible benefit to the company can be sending the wrong signals. Strong click and conversion metrics are great to see — but even with a target ROAS strategy, your paid ad campaigns might be headed down aSEE DETAILS

Clients often ask us if PPC (pay-per-click) advertising helps with SEO (search engine optimization) results. It’s a great question to ask. As a business owner or head of marketing at a company, Digital Third Coast understands your ultimate goal. You want to maximize your bottom line. Consideration of various digital marketing strategies like PPC and SEO isn’t just smart — it’s often what separates your company from the pack.That question has a somewhat complicated answer. But in short, no, PPC does not help with SEO results…at least not directly. Here’s whatSEE DETAILS

Search engine optimization (SEO) is often thought of as technical wizardry, understood by only those familiar with the nitty-gritty of web development. In reality, there’s much more to an SEO strategy — a good SEO strategy, that is — than development tactics. Enter the copywriter, the all-too-often ignored component of a strong SEO strategy. This blog’s for you — those who make words sing and products sell.Let’s take a look at how search works and a few ways that you, the copywriter and content strategist, can strengthen the SEO performance of any website.InfluenceSEE DETAILS

Let the madness begin. College basketball will crown its champion at the end of its ever-popular 68-team, single-elimination tournament. Before the winner cuts the nets down in San Antonio, millions of Americans will try to predict the outcome using a wide-range of methods from mascots to advanced basketball stats. Here at DTC, we’re using one of our favorite SEO metrics — domain authority — to fill out our brackets.Before we reveal our projected winner and the breakdown of the average domain authority of past winners, let’s do a quick refresh on domainSEE DETAILS

Google My Business is a free Google resource for local businesses. It allows a business owner to provide valuable information directly to Google, which helps a business appear in local results for both brand and non-brand queries. This guide details each section of the Google My Business platform to help you best leverage this free tool.Best Practices for Google My BusinessThe Google My Business dashboard is navigated by its left-hand menu. This guide walks through each section of the menu.HomeThis section is the default entry point for users. Here, business owners canSEE DETAILS

Let’s be honest — you didn’t get into marketing because you loved high school algebra class. But it turns out your teacher was right. You do need math later in life. But stop fretting, Digital Third Coast has you covered. Feel free to crib our notes below. Just make sure Mrs. Wallace isn’t looking.This math for marketers guide gives quick and useful definitions for basic marketing principles, Google Analytics, pay-per-click strategies, testing and probability topics and social media. Be sure to bookmark this page — there’s a lot here.Something still not adding up? Pass us a note.TheSEE DETAILS

Now that you’re hip to the most effective and sophisticated SEO practices, are you thinking about firing your digital marketing agency and hiring some young blood to take care of everything in-house? Are you thinking about going from an SEO renter to an SEO owner?Of course you are. What a great idea! Good for you.Or is it?In case any of you snoozed through the fun part, here are the facts, again, in black and white: a top-level SEO hire will cost you $99-per-hour and work for you three times asSEE DETAILS

An inbound link, or backlink, is any URL, video, or image on a site other than yours that will bring a user back to your site if clicked. A backlink profile, then, is the compilation of all of these mentions from around the web. Links pointing to your site from other websites can improve your traffic and rankings if they are from quality, authoritative sites. Links from low quality or spammy sites are not following Google’s link quality guidelines and will likely hold your rankings back, or even get your site penalized. InSEE DETAILS