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Paid Search

Paid Search

Does your company have ultra-low CPC’s or maybe recently smashed a conversion record but didn’t see any benefit to your bottom line? All too often we hear from frustrated marketing managers that despite exceptional Google Ads metrics, they’re not seeing any positive impact to business growth and profit.  Optimizing for vanity PPC metrics that provide little tangible benefit to the company can be sending the wrong signals. Strong click and conversion metrics are great to see — but even with a target ROAS strategy, your paid ad campaigns might be headed down aSEE DETAILS

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Paid Search

Clients often ask us if PPC (pay-per-click) advertising helps with SEO (search engine optimization) results. It’s a great question to ask. As a business owner or head of marketing at a company, Digital Third Coast understands your ultimate goal. You want to maximize your bottom line. Consideration of various digital marketing strategies like PPC and SEO isn’t just smart — it’s often what separates your company from the pack.That question has a somewhat complicated answer. But in short, no, PPC does not help with SEO results…at least not directly. Here’s whatSEE DETAILS

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Paid Search

Google My Business is a free Google resource for local businesses. It allows a business owner to provide valuable information directly to Google, which helps a business appear in local results for both brand and non-brand queries. This guide details each section of the Google My Business platform to help you best leverage this free tool.Best Practices for Google My BusinessThe Google My Business dashboard is navigated by its left-hand menu. This guide walks through each section of the menu.HomeThis section is the default entry point for users. Here, business owners canSEE DETAILS

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Paid Search

Google has been a go-to for people to find answers to their questions for over a decade now. “Googling” something has made its way into our vocabulary and people lean on it more and more each day. Google has put so much into their algorithm and user experience that they provide answers on the results page for many queries they deem are questions. These do a great job, but Google doesn’t have everything figured out yet. This is partly because the amount of content and webpages continue to expand atSEE DETAILS

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Analytics and Reporting, Paid Search

AdWords will soon be doing away with the “converted clicks” metric. It will no longer show up in your reports, it will no longer be used in self-optimizing automated bidding strategies. In this post, we’ll explain why this change is being made, what the difference is between converted clicks and conversions, and what you should do to ensure accurate reporting  going forward.What is a converted click and how is it different from a conversion?A converted click is not a conversion metric, it’s a click metric. Converted clicks represent when anSEE DETAILS

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Paid Search

If your PPC campaign isn’t moving forward, it’s moving backward. There’s always room to improve your campaign, and one of the easiest ways you can do so is by analyzing what your competitors are doing—and using that information to your advantage. Before you start, you should assess your current online advertising if you haven’t already done so. Dig through your own data and find out what is working and what isn’t, look for places to cut spending as well as opportunities for growth. Assess your budgets and review cost-per-clicks, click-through-rates, searchSEE DETAILS <span class="more-link-hover-...

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Paid Search

Search is a living thing. It’s powered by people who change and who adapt and who create and follow new trends. Therefore, change is part of the game when it comes to search marketing, from new features to seasonality to user interface designs of the tools we use. One of the most frustrating changes that happen in a PPC account is seeing clicks decline on a previously profitable ad group. So what happened? In this post, I’m going to review some of the ways we can diagnose what’s going on in yourSEE DETAILS

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Paid Search

Should mobile ads look different to desktop ads? This question comes up often, so you’d think there isn’t a clear answer. But there is. Yes. Yes, young Padawan, yes! This goes beyond design. Your strategy should be different for mobile ads as well. When a person searches on his or her phone, he or she is going to behave in a hugely different way than someone sitting at a laptop or desktop computer in a home or office. Which means that if your PPC strategy doesn’t account for those differences in behavior and expectations, aSEE DETAILS

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Analytics and Reporting, Paid Search

So you just launched an AdWords campaign and you’re probably wondering how to start off on the right foot with a high-quality score. Or perhaps you’ve been advertising on AdWords for years, and you are starting to see your quality score drop. Whatever the case may be, you need to raise your quality score to increase leads and decrease costs. On one hand, you could read a book on the complex strategies and technical aspects of increasing your quality score. However, what I have learned is, the more complicated youSEE DETAILS

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Paid Search

If you’re a marketer or business owner, you’re probably not like me. I’m thrilled by the technical side of SEO—from image optimization to canonicalization. Of course, while the details might not be that interesting to you, it’s likely that you do care about improving the search performance of, and user experience delivered by, your website. Because if you care about how much money your website makes, search performance and user experience are important. Even if you’re not interested in the technical details, it’s helpful to understand one of the most important, underlying principles behindSEE DETAILS <span class="more-link...

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