In order to build trust between a brand and customers, companies must be clear about privacy and offer even clearer guidance along with its privacy options.
· Clearly announce the name of the company that is collecting the personal information.
· Thoroughly describe the purpose of the information being collected.
· Provide opt-out instructions, if applicable.
· Any other information, as required by applicable laws and regulations.
Google says it best…“you should inform these people that you gather information for remarketing, re-engagement, or similar audiences on your website or in your app.”
General – On this page you can see exactly what information Google Ads collects about your customers, why it collects that information and how you can keep your information secure.
More and more companies continue to update their privacy policies to better explain how they’re using consumer data. Microsoft’s Bing Ads platform is no different.
Pinterest also started offering greater data collection disclosures to its users from California, in lieu of the state’s additional privacy regulations.
Starbucks – Starbucks’ policy is very clean, easy to navigate and covers a lot of ground. Starbucks specifically calls out their use of digital ads and gives its users easy ways to opt-out of unwanted tracking or use of personal information.
From a user experience standpoint, there are a lot of ways to get in touch with the Starbucks team if you have any further concerns.
Best Buy provides access to a tool which scans your browser and allows you opt-out of all sorts of cookies you probably didn’t even know you had. Best Buy uses browser history and personal information to show off interest-based ads that it deems relevant to customers. It goes on to say…
This type of language and transparency with an external link to a privacy tool like About Ads, is an impressive disclosure. It also goes above and beyond most brands’ by spelling out consumers’ options to opt out of interest-based advertising from third party providers.
As a digital marketing agency, we love Google Analytics (GA). It’s an extremely helpful tool to track somewhat anonymized information about website visitors and their behaviors.
[Click here to read our full blog post: “How Does Google Analytics Actually Work?”]
While that may sound like super specific information, this data is somewhat anonymized. The information GA gathers about users is more vague. When we check our GA data, we can’t see that “John Smith from Yorktown, PA visited our website three times.” We can see that a user, using a specific keyword or phrase from a particular browser, located in a certain geographic region, visited our website three times.
The internet evolved rapidly, and for a long time, users were blissfully unaware about their data. But that’s not the case anymore.
You just need to decide for yourself!