Did you know that 68% of online experiences start with search engines? Search engine optimization (SEO) is at the core of every effective digital marketing strategy, however, many businesses struggle to hone their on-site optimizations.
One of the biggest areas for improvement is often a website’s content. Without careful attention to what a page says, and how that information is relayed, on-site optimization efforts can fall short.
Every website has the overarching goal of reaching a target audience. Whether you run an ecommerce website, a blog, or gallery, success on the internet only comes with digital visibility.
To cut through the noise, your website’s page copy needs do more than compliment your goods and services. Your on-site copy needs to be formatted in such a way that search engines can crawl and accurately interpret what each page is about.
When done effectively, web copy not only attracts visitors to your website and keeps them engaged. The ultimate goal is to have those visitors take some form of action; whether it be signing up for your email newsletter or making a purchase.
In the world of search, related websites compete for top visibility for targeted keywords and user queries in search engine results pages (SERPS). The higher the ranking in SERPs, the more potential customers see your website, and the better it is for business
SEO-friendly web copy embeds high-value keywords and key phrases that people would likely use to search for that information. When creating new pages designed to target specific keywords, you need to start from scratch writing for SEO. That means creating types of content that answer user queries and are rich with those targeted keywords.
Crafting web content that uses the right keywords can get you noticed by your target audience by boosting your appearance in the SERPs. This, in turn, helps your business attract the right customers, build customer loyalty, and eventually lead to business growth.
Aside from keywords, SEO website copy heavily considers search engine and human preferences.
At the end of the day, you’re trying reach people. Crafting content that can perform well according to robots, but speaks to people is at the center of SEO today. You can’t have one without the other. It’s more important now, more than ever, to craft content with people in mind – not just robots or keywords.
With that said, let’s take a look at some clear benefits of writing your web copy with SEO in mind.
There are various reasons why businesses need to do more than just create web copy, but create copy that caters to the people searching for your target keywords found through search engines.
Here are 3 benefits of SEO copywriting:
Being first in the search engine doesn’t just feel good, it makes your website more visible.
Visibility is one of the most important factors when it comes to a successful business. In fact, there are about 3.5 billion Google searches each day with over 99,000 queries processed on Google every day on average.
However, increasing your website’s search rankings doesn’t just happen overnight. If you expect to connect with your target audience, it’s imperative that you focus on improving search results consistently over time. This is where optimizing web copy for search comes into play.
With online competition rising, establishing digital authority is more important than ever before.
This competition for customers and eyes makes SEO copywriting so critical. It plays an important factor when it comes to increasing your online presence, establishing your business as a leader, and increasing your trust factor. People trust the websites that Google and Bing show them first and foremost in search engine results pages.
Ultimately, SEO copy isn’t just about stuffing your content with keywords. It’s about providing relevant information that sets you apart from the competition and provides something useful to your audience.
Knowing the type of information your audience is searching is the first step of the process. Understanding audience intent allows you to create web copy that delivers that information while simultaneously establishing your brand as an authoritative and trustworthy source.
At Digital Third Coast, we can help you build authority and impress Google through great content and earned media.
Driving traffic to your website is essential if you expect your business to grow. Thankfully, SEO copywriting does this in a variety of ways.
Backlinks are another opportunity to drive traffic in your direction. The more backlinks you can earn through other publications, the wider your audience will become. Alongside this, backlinks are considered to be a heavily-weighted ranking factor. If your content is ranked highly, you have a better chance of garnering high-value backlinks without ever pitching your content or doing outreach
No one wants their SEO copywriting efforts to go unnoticed. If you want to incorporate copywriting that not only supports your digital marketing efforts but truly makes an impact, consider implementing the following tips for writing SEO friendly search copy.
Before you begin to write copy, it’s essential that you identify the right keywords. Essentially, how well you target your keywords will determine your ability to connect with those who are interested in your product or service.
This means you should refrain from guessing which keywords will work the best. Instead, businesses should do their research and use online keyword tools that can help them identify the appropriate keywords to strengthen their copy. Keyword software can provide recommendations based on your page’s intent, help you identify keywords that will drive relevant traffic, provide competitive analysis, and ultimately help you strengthen your SEO efforts.
If you don’t plan to use keyword research software, be prepared to put on your research cap. Here are a few strategies to follow when developing your own research.
What better way to develop an effective copy than to answer the questions people are asking? Businesses will need to spend time scouring the internet to identify what their target audience is asking online.
Remember, the search engine is designed to deliver relevant responses to peoples’ queries. If you do not position yourself as an authority by providing relevant answers to these questions through your copy, you will have a hard time attracting the right audience.
As a starting point, you can visit forums such as Quora and Reddit to pay attention to conversations that are happening online. Answerthepublic is another great tool with paid options to dive deeper into questions being asked in your niche.
If you truly want to engage readers, then gather original data to help reinforce the ideas presented in your web copy. The truth is, people love facts, and it will be a lot easier to convert visitors into customers when you can add some validity to what you’re saying.
Not only that, but original data can do an excellent job earning you quality backlinks, which can really boost your rank in the search engine. So how do you gather original data?
Your header, title tag, and meta description are one of the most important factors for your webpage. These three elements have the largest impact, primarily because it is the first thing that users will see. If it isn’t eye-catching or doesn’t appear relevant, users won’t even bother looking at your copy.
Not forgetting to mention that these 3 elements play a huge role in how Google ranks your content. With that said, here are some tips to help you make better headers, meta titles, and meta descriptions.
SEO web copy is crucial to your SEO efforts and your company. Without optimizing your web copy for search engines and people, you won’t be able to attract the right customers, increase your visitors, or grow your business.