The Ultimate Sports Storytelling Calendar

By Jenn Tracy

Sports storytelling is a powerful technique in digital PR. Whether you’re diving into team-specific content or exploring the broader world of sports fandom, weaving sports themes into your content campaigns can be a winning technique for earning widespread media coverage and top-tier links.

Digital PR pros know that timing is everything, so we’ve put together a complete sports storytelling calendar to help guide your content creation and outreach efforts.

Table Of Contents

Free Downloadable 2023 Sports Calendar for Your PR Team
List of Holidays and Seasonal Events by Month
Other Calendars

Free Downloadable 2023 Sports Calendar for Your PR Team

Sports Storytelling Monthly Calendar 2023 Download

List of Holidays and Seasonal Events by Month

January

This Month:

Learn to Ski and Snowboard Month
National Skating Month

Specific Dates:

January 16-29: Australia Open (Tennis)
January 27-29: Winter X Games (Extreme Sports)

February

This Month:

National Girls and Women in Sports Month

Specific Dates:

February 1: National Girls and Women in Sports Day
February 1-11: Fifa Club World Cup (Soccer)
February 6-19: Alpine World Ski Championships (Skiing)
February 12: Super Bowl Sunday (American Football)
February 13: National Football Hangover Day (American Football)
February 17-19 NBA All-Star Weekend) (Basketball)
February 24: MLB Spring Training Starts (Baseball)

March

This Month:

National Athletic Training Month
National Cheerleading Safety Month

Specific Dates:

March 8-21: World Baseball Classic (Baseball)
March 12: March Madness Selection Sunday (Basketball)
March 12: March Madness Women’s Tournament Begins (Basketball)
March 14: March Madness Tournament Begins (Basketball)
March 30: MLB Opening Day (Baseball)

April

This Month:

National Youth Sports Safety Month
National Pickleball Month

Specific Dates:

April 2: NCAA Women’s Basketball National Championship (Basketball)
April 3: NCAA Men’s Basketball National Championship (Basketball)
April 6-9: Masters (Golf)
April 15: NBA Playoffs begin (Basketball)
April 17-19: NFL Draft (American Football)

May

This Month:

National Physical Fitness and Sports Month
National Tennis Month

Specific Dates:

May 6: Kentucky Derby (Horse Racing)
May 18-21: US PGA (Golf)
May 20: Preakness Stakes (Horse Racing)
May 28: Indianapolis 500 (Racing)
May 28: French Open Starts (Tennis)

June

This Month:

Women’s Golf Month

Specific Dates:

June 1: NBA Finals (Basketball)
June 3: Stanley Cup Finals (Hockey)
June 10: Belmont Stakes (Horse Racing)
June 15-18: US Open (Golf)
June 22: NBA Draft

July

Specific Dates:

July 1: Tour de France Begins (Cycling)
July 3-16: Wimbledon (Tennis)
July 16: Summer X Games Begin (Extreme Sports)
July 20: Fifa Women’s World Cup (Soccer)

August

This Month:

National Golf Month
Motorsports Awareness Month

Specific Dates:

August 3: NFL Preseason starts (American Football)
August 28: US Open (Tennis)

September

Specific Dates:

September 7: NFL season begins (American Football)
September 24: NHL preseason begins (Hockey)

October

Specific Dates:

October 5: NBA preseason begins (Basketball)
October 22: US Grand Prix Formula 1 (Racing)
October 27: MLB World Series (Baseball)

November

Specific Dates:

November 23: College & NFL Football Games (American Football)
November 24: College & NFL Football Games (American Football)
November 25: College Football Games (American Football)

December

Specific Dates:

December: NCAA College Football Bowl Series (American Football)
December 24: College & NFL Football Games (American Football)
December 25: College & NFL Football Games (American Football)
December 26: College & NFL Football Games (American Football)
December 31: College & NFL Football Games (American Football)

Other Calendars

Sporting events aren’t the only thing digital PRs need to have on their radar. There are a slew of national holidays and awareness months that can help you find timely hooks for your campaigns. Be sure to check out our Guide to Seasonal Storytelling and our Ultimate Seasonal Storytelling Calendar as well.