Blog

How to Make More Profit with Google Ads

Does your company have ultra-low CPC’s or maybe recently smashed a conversion record but didn’t see any benefit to your bottom line? All too often we hear from frustrated marketing managers that despite exceptional AdWords metrics, they’re not seeing any positive impact to business growth and profit.  

Does PPC Help SEO?

Clients often ask us if PPC (pay-per-click) advertising helps with SEO (search engine optimization) results. It’s a great question to ask. As a business owner or head of marketing at a company, Digital Third Coast understands your ultimate goal. You want to maximize your bottom line.

SEO for Content Creation

Search engine optimization (SEO) is often thought of as technical wizardry, understood by only those familiar with the nitty-gritty of web development. In reality, there’s much more to an SEO strategy — a good SEO strategy, that is — than development tactics. Enter the copywriter, the all-too-often ignored component of a strong SEO strategy. This blog’s for you — those who make words sing and products sell.

Dominate March Madness with Domain Authority

Let the madness begin. College basketball will crown its champion at the end of its ever-popular 68-team, single-elimination tournament. Before the winner cuts the nets down in San Antonio, millions of Americans will try to predict the outcome using a wide-range of methods from mascots to advanced basketball stats. Here at DTC, we’re using one of our favorite SEO metrics — domain authority — to fill out our brackets.

Google My Business — Best Practices for Local Business

Google My Business is a free Google resource for local businesses. It allows a business owner to provide valuable information directly to Google, which helps a business appear in local results for both brand and non-brand queries.

Marketing Math

This math for marketers guide gives quick and useful definitions for basic marketing principles, Google Analytics, pay-per-click strategies, testing and probability topics and social media. Be sure to bookmark this page — there's a lot here.

The Cost of SEO: Bring It In-house or Use An Agency?

Now that you’re hip to the most effective and sophisticated SEO practices, are you thinking about firing your digital marketing agency and hiring some young blood to take care of everything in-house?

How to Find and Monitor Inbound Links

An inbound link, or backlink, is any URL, video, or image on a site other than yours that will bring a user back to your site if clicked. A backlink profile, then, is the compilation of all of these mentions from around the web.

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