Cool Trick: Insert Referrer Data From Google Analytics Into Your Lead Forms

Did you ever get a good lead on your website and wonder "How did these guys find us?"  Was it from the ad we ran on that trade website, our PPC campaign or our SEO efforts?

Does Brand Awareness Affect PPC Results?

Short Answer: Yes.

PPC Testing for SEO

Over the last couple of years I've noticed a couple things in the search space: 1. keyword tools are unreliable 2. PPC traffic can show some valuable search trends. Well here’s the point: PPC and SEO help to inform each other consistently.

Advanced Keyword Research in AdWords

Finding the proper keywords is the cornerstone of any successful SEM campaign. I imagine every PPC manager out there begins a campaign with keyword research in order to find what keywords are going to generate the desired traffic to a website.