Accelerated Mobile Pages (AMP) and SEO

You may have heard about accelerated mobile pages — AMP for short — recently and wondered if it was right for your website. AMP pages are definitely not for everyone, so today we’ll help answer your questions and describe who makes (or doesn’t make) a good candidate for AMP.

Call Tracking for Digital Marketing

Call tracking is a tool that enables companies to attribute offline conversions to marketing efforts, including organic and paid search. Using JavaScript and a third-party tool, marketers can track the profitability of various referral sources.

How to Make More Profit with Google Ads

Does your company have ultra-low CPC’s or maybe recently smashed a conversion record but didn’t see any benefit to your bottom line? All too often we hear from frustrated marketing managers that despite exceptional AdWords metrics, they’re not seeing any positive impact to business growth and profit.  

SEO for Content Creation

Search engine optimization (SEO) is often thought of as technical wizardry, understood by only those familiar with the nitty-gritty of web development. In reality, there’s much more to an SEO strategy — a good SEO strategy, that is — than development tactics. Enter the copywriter, the all-too-often ignored component of a strong SEO strategy. This blog’s for you — those who make words sing and products sell.

DTC Named a Top Digital Marketing Agency in Chicago

This week it was announced that we were one of the top "full-service" digital marketing agencies in Chicago. An industry review site, Clutch, does research annually to recognize the top web design  and digital marketing agencies in Chicago.

How Much Time and Budget Should I Spend Promoting my Content?

This sounds like a question without a clear answer, but in reality, there's actually a pretty consistent rule of thumb that you should follow when creating and promoting a content piece.

How to Leverage Social Media While Attending Conferences

It’s not easy to build meaningful relationships at conferences. Organizers may try to ease awkward introductions (and 50-foot staredowns) with networking events, and a majority of people at the conference may be interested in networking, but that doesn’t make it easy.

Big Brands With Big Budgets—How Do Small Businesses Compete?

As a small business, it's easy to be intimidated by competitors that have bigger budgets, more established brands, and bigger teams. Though larger brands will likely always be able to outspend you, there are ways to increase visibility for a smaller company with smaller budgets.

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