What is SEO? Search Engine Optimization Explained

If you’re reading this you either don’t know what SEO is, you kinda sorta know, or you’re looking for a world-class example of how to explain it.The good news is, you’re all welcome to stay!

Digital Marketing Quiz

Whether you’re handling your SEO efforts in-house or with the help of an agency, it’s smart to take a step back and assess its effectiveness. This 11-question self-assessment was created by our team of skilled SEO strategists with you, a marketing manager, in mind. It assesses your current SEO strategy in just a few minutes and offers resources to improve.

What Type of Salesman is Your Website?

How much of your sales process is happening without your sales team? Studies have indicated that up to 70 percent of the buyer's journey is complete before a potential client even contacts you or engages with your sales team.

Three Ways PR and SEO Can Be Best Friends

Ever since Google's Penguin and Panda algorithm updates rocked the SEO world, digital marketers have been forced to lay down their black hat tactics and focus on

How to Hire an SEO Expert: Interview Questions and Answers

"SEO experience" is the new "Microsoft Office." Everyone lists it on his or her resume (or at least everyone in digital marketing).

Why Does Digital Marketing Cost So Much?

Let's be clear: digital marketing isn't cheap. If you're a small business owner, any four or five figure expense is something you'll reasonably view as painful and expensive.

Five Reasons Businesses Fail to Reach Their Digital Marketing Goals

One of the best things about digital marketing is that there's a tool or technique out there for measuring almost anything. Do you want to find out how many phone calls are attributable to your SEO campaign?

How Can I Analyze Phone Call Tracking Data?

Phone call tracking is an often overlooked tracking tool to begin with, but when it comes to analyzing the results, most of the companies that utilize phone call tracking don't use it to the fullest. If you aren't using phone call tracking already to track your

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