We’ve been talking a lot about negative keywords lately and for good reason. They are a great way to streamline your campaigns and save you money! But we haven’t touched on how to use negative keywords in your Google Shopping campaigns.
Dynamic Sitelinks are the latest in Google's options of AdWords ad extensions for your paid search ads. They’re sitelinks dynamically generated by Google in an attempt to increase the relevance of your ad to a Google user and they’ve been causing a bit of commotion in the industr