Why Content Marketing?
At DTC, we just don’t create content, we craft it into a vessel that influences specific people at specific points along their journey to becoming a customer.
Every piece of content we produce is valuable. Whether it’s on-site content geared toward converting buyers, or off-site content published in high-value publications, our content strategy maximizes engagement, visibility and conversions.
In an endless sea of online content, it’s more important than ever to be a differentiator among competitors.
High-quality content is the focal point of our successful content marketing strategy. We specialize in not only creating high-quality, marketable content, but in amplifying that content to attract and engage customers.
What is Good Content?
That depends on your goals. At the end of the day, we think good content is content that drives high quality traffic. We create content to add more depth to your site and content that will make your site more popular in Google’s eyes.
At DTC, we start with a content gap audit that will uncover necessary pages that need to be created in order for your site to rank. Your site can’t rank for a keyword that you don’t have a page for. The first step is finding these content gaps, the second step is writing quality content for them in your brand’s voice.
Our technical SEO experts study how searches are conducted and how on-site content can be adjusted to perform at it is peak potential within search results. This dedication to analysis is an essential part of our robust content strategy and enables us to make sure that every piece of content you invest in is fulfilling its role.
We also create content that is meant to attract backlinks and mentions to your website and brand. These links are meant to increase your Domain Authority, which helps increase your Google rankings. We produce original, data-driven stories that earn media attention – and that earns Google’s attention. Our educated team content marketers has consistently built and promoted content campaigns that have been featured in the most sought-after publications such as Forbes, New York Times, The Washington Post, Bloomberg and hundreds of others.