Chicago SEO Specialists

Our SEO Process

Search Engine Optimization Service Outline

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  Core SEO Principles

  In order to be competitive in organic search, a website needs to have a clear identity, be technically sound and command authority. We pursue this work through technical optimization, on-site content strategy, and link building. As a top-tier Chicago SEO company, we pride ourselves on our principles. Search Engine Optimization is the process of improving the visibility and ranking of a website in search engine results pages (SERPs). Some of the most important principles of SEO include the use of relevant and high-quality content, keyword optimization, and the creation of a strong and user-friendly website with a good user experience (UX). Additionally, it is important to have a well-designed and mobile-responsive website, as well as to build high-quality backlinks from other reputable websites.

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  Technical SEO Optimization

  A successful long-term SEO strategy begins with a rigorous technical audit of your website. We need to ensure the infrastructure that holds your digital assets is efficient, up-to-date and optimally organized for search algorithms. Google holds websites to extraordinarily high standards. If you want to get your website in front of people searching for your product or service on Google, we can help! We'll make sure your website's content and structure are continuously optimized for Google search.

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  On-Site Content Strategy

  Your on-site content needs to be composed with pinpoint accuracy and be focused on consumer intent. Google’s search algorithm is one of the most advanced forms of artificial intelligence in development—it’s lightning-fast, increasingly semantic, and leverages unprecedented quantities of data. You may know your business better than anyone, but to navigate fiercely competitive search engine results pages, you need expert-level guidance.

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  Link Building Digital PR

  Our SEO link building strategy is based on a progressive form of digital PR. We create original, data-driven stories to earn linked media coverage for our clients. Association with high-authority online publications like USA Today, The Wall Street Journal and Forbes leads Google’s algorithm to hold our clients’ websites in higher regard, resulting in improved search rankings and increased organic traffic.
  
  Our digital PR and link building strategy is built on a rarely mastered formula we’ve honed over the better part of a decade. If you’re looking for a true advantage, you just found it.

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  SEO Reporting

  We are committed to making a measurable difference and providing high-level SEO reporting that is clear, concise and easy to share with other team members and the executive team. DTC's SEO reports include a variety of metrics to provide a comprehensive overview of the performance and effectiveness of a website's search engine optimization (SEO) efforts. Some of the key metrics included in our SEO reports are traffic, including overall traffic to the website and traffic from specific sources such as organic search or paid search; keywords, including rankings, impressions, and clicks; backlinks, including the number and quality of backlinks to the website; on-page optimization, including the performance of title tags, meta descriptions, and header tags; user experience, including metrics such as bounce rate, time on site, and pages per visit; and conversions, including the number and rate of conversions from the website, such as form submissions or online purchases.