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Search Engine Optimization

For your business to grow, you need to be extremely competitive online. You need to stay on top of the latest digital trends and sophisticated SEO tactics.

Or, you need to hire us.

Why work with us?

We make Google love our clients, and we do it the right way. Our approach to link building is unmatched in the industry and our technical website audits are rigorous. But the best part? Our results stick. We have relationships with hundreds of publications and a dynamite creative team that produces world-class content — and results — for our clients. Don't believe us? See for yourself.


Why SEO is Important

From newspapers to the financial industry and from the music world to our social interactions, the internet disrupted everything — marketing included. The disruption highlighted the importance of SEO as essential to every marketing strategy. SEO isn’t an expendable tactic nor is it a shortcut. It's a foundation for companies to meet customers and is critical to the success and survival of nearly every business in almost all industries.


How SEO Works

SEO is much more than keywords. It requires rigorous technical analysis of a website's structure and user experience. It requires creative and ongoing content campaigns and a dedicated outreach strategy to earn links from respected websites and publications. When this comprehensive strategy is well-executed, Google takes notice and introduces your company to more customers, increasing sales and revenue.

Our Strategy + Approach

  1. Keyword strategy

  2. On-site optimization

  3. Link building

  4. Local SEO

  5. Content marketing

  6. Proprietary data analysis

Link Building + Outreach Pros

We create content that lands your brand in these respected outlets. Why? It helps your business outrank your competitors.

There's good SEO and great SEO. You deserve great.

We've refined our strategy and process for more than a decade, and we're great at what we do. Your work with us begins by establishing a foundation of on-site optimization, then we incorporate creative content strategy to get SEO results like you've never seen.

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Myths


The most common understanding of SEO goes something like this: A company wants to connect with customers online, to explain how it can help them. So that company figures out how its potential customers use Google to look for help. Say there’s an award-winning SEO company in Chicago, called Digital Third Coast. (Totally random example, go with it.) And Digital Third Coast likes customers in Chicago who want to grow their businesses. The team at Digital Third Coast would do a bunch of research, and learn when Chicago companies are serious about growth and ready to hit the gas, they usually search “Chicago SEO.” Then, in order to get its SEO prowess in front of all those Chicago companies, Digital Third Coast would put the phrase “Chicago SEO” all over their website. (See what we did there? That’s to help us find you!) The thing is, getting words on the page represents just a small fraction of the work required to run a successful SEO campaign.

Secrets


How big is this secret? Pretty big. To be honest, a lot of SEO agencies haven’t even figured this out yet. Including Chicago SEO agencies (and we like to think of the Chicago SEO scene as being pretty savvy). Ready? Here it is. At any given moment, Google holds an opinion of every website. Not just websites in Chicago, not just websites in English, we’re talking every single website. All of them. More than 100 trillion web pages combined. Google’s opinion is based on a bunch of different factors, but one factor towers above the rest: links. Like an overbearing mother, Google wants to know who you associate with. If your site is linked to a site that Google really likes, that link will earn your site a lot of credibility, and lead to better performance in search results. Finding ways to earn these links falls under the purview of SEO masters everywhere. Especially Chicago SEO masters.

Considerations


Speed Make no mistake, SEO is a long game. You won’t get immediate results, and anyone who says otherwise is just selling. That said, if you’re patient, if you set up a strategic foundation and invest time and resources the right way, SEO will always pay off. Guarantees Anyone who makes specific SEO-related guarantees, like “I’ll get you to the top spot in Google,” or “I’ll get you x number of links,” is just trying to close a deal. Guaranteeing progress, or a broad spectrum of results, is fine. Setting goals is great. But specific promises are foolish and unreliable in the SEO game. Shortcuts The single most important thing to avoid is an agency that takes shortcuts. The SEO industry, in many ways, was built on shortcuts… but those days are over. Google is keenly aware of tactics intended to game the system, and it’s swift to punish companies that don’t play SEO straight.

ThermoSoft
Capturing coveted links from high-profile publications

See how Thermosoft partnered with DTC to grow their online business with both paid and SEO services.

Shorr Packaging
Driving 91 keywords to the top of Google

See how an all-too common problem — package theft — helped spur growth for Shorr Packaging.

So, how does DTC do SEO?

The right strategy involves both on-site and off-site SEO work. Dive in below for details about our SEO and content marketing processes.

Technical Audit

Step 1

Outreach + Placement

Step 2

Qualified Traffic

Step 3

Traffic to Leads

Step 4

  • Shorr Packaging

    “We've had nothing but good results and enjoy a wonderful working relationship with them.”

    Cassie Spenny, Shorr Packaging

  • Home Run Inn Pizza

    “They’re fun to work with, always productive, and they consistently do a good job.”

    Renee Storie, Home Run Inn Pizza