Content Development Services

Leverage the power of helpful content tailored to your brand and target audience.

DTC’s Approach to Content Development

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At DTC, we pride ourselves on our exceptional content development and content refresh capabilities. Our dedicated in-house team of content developers has crafted thousands of pages of content over the years, ensuring that your digital presence remains vibrant and competitive.

Making your content as “useful” as possible for each keyword topic is at the core of our strategy.  When we update content, we make sure to follow the helpful content principles outlined in the Quality Rater Guidelines that Google uses to evaluate your content. 

Google has specifically stated that they are okay with the use of AI in content creation. In fact, Google itself uses AI to create content and answer questions. Our approach to content development combines the human touch with AI tools to create content that truly stands out. While we leverage AI as a valuable tool in our content creation process, we firmly believe in the importance of real ideas and authentic content. 

This fusion of technology and human expertise results in content that drives meaningful engagement and can scale quickly. In fact, Google uses the same NLP (Natural Language Processing) technology to understand content that AI tools use to create content, so they often prefer content tools like ChatGPT create.

How We Do It

When it comes to content creation, our primary focus is on capturing user intent for specific queries. We prioritize delivering thorough and clear answers to user questions. In the vast sea of online inquiries, Google rewards websites that address user queries with real first-hand experience, accurate information, and relevance. This philosophy is at the core of our strategy when creating new content or refreshing old content. 

Benefits of Content Development

Effective content strategy isn’t just about optimizing for search engines; it’s a dynamic tool that can drive numerous advantages for your business. Engaging, relevant, and well-structured content can bolster your brand in various ways:

Enhanced Visibility

Quality content improves your search engine rankings, making it easier for potential customers to find your business online.

Authority & Trust

Consistently delivering valuable content positions your brand as an industry authority, instilling trust in your audience.

Lead Generation

Compelling content can capture the attention of potential customers and guide them through the conversion funnel, resulting in increased lead generation.

Customer Engagement

Regular content updates keep your audience engaged and informed, fostering lasting relationships with your customers.

Competitive Advantage

A well-executed content strategy can set you apart from competitors, showcasing your unique value proposition.

Long-Term Value

Evergreen content continues to drive links, traffic, and conversions over time providing a lasting return on investment.

Benefits of Content Refresh Services

Updating and refreshing old content is like giving your digital assets a new lease on life. It’s not just about keeping up with the times; it’s a strategic move that can benefit your website in several ways.

Improved Search Rankings

Content updates signal to search engines that your website is active and up-to-date which can boost your digital visibility.

Enhanced Quality

A refresh allows you to make your existing content more informative and engaging for your audience.

Extended Value

Content that is updated regularly helps foster a stronger connection with your customers over time.

Types of Content

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Blog Content

Google Analytics is a powerful tool to analyze and interpret a website’s performance allowing them to fine-tune SEO strategies and optimize the website for better performance.

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Service Page Content

Your service pages are the digital storefronts of your business. We create compelling service page content that not only highlights your offerings but also speaks directly to your target audience, encouraging them to take action. Our goal is to make your service pages not just informative, but persuasive.

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Link Building Content

Building high-quality backlinks is essential for improving your website’s authority and search engine ranking. Using our Digital PR services (link) We create link-building content that other websites want to link to, ensuring your off-site SEO efforts are effective and ethical.

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Infographics and Visual Content

Visual content is increasingly important in the digital landscape. We design eye-catching infographics and visual content that simplifies complex information, making it easy to understand and share.

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Video Content

Video is a powerful medium for conveying information and building a personal connection with your audience. It’s also a powerful ranking signal for SEO. Adding video to your content can increase your potential for ranking for your target keywords. Our video content services include scriptwriting and optimization for various platforms. We do not do video production in-house; however, we can refer you to a video production company that fits your needs.

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E-books and Guides

Establish your authority in your industry with comprehensive e-books and guides. We research, write, and design informative resources that showcase your expertise.


Our content services are completely customized to your business and overarching marketing goals. Regardless of your budget, we can create a content strategy aligned with your business objectives.

Whether you need blog content to boost your organic reach, service page content to convert visitors into customers, or link-building content to improve your online presence, we have the expertise to deliver. Our tailored approach ensures that each content type aligns with your overall content strategy, helping you achieve your business objectives.

Content Development FAQs

What industries or niches do you specialize in?

We can create content in a large variety of niches. If you work within a highly technical or specialized industry, we’ll collaborate directly with your team for their subject matter expertise and create content with their insights and knowledge.

What is the timeline for delivering content?

The timeline is entirely dependent on the type of content and its complexity. Once we understand and agree on the scope of the project, we always provide a timeline that we feel is realistic and present it to you for approval before starting the project.

Can you customize content for SEO?

Yes, this is our specialty. In fact, we use the latest “helpful content” best practices which are based on Google’s quality raters guidelines. We optimize for SEO by making your content as helpful as possible to a query using specific “helpful content” signals and E.E.A.T. best practices (link to internal EAT article).

Do you provide content for social media and email marketing?

Yes! We can repurpose the content to be used on your social and email marketing channels, in fact; we recommend it to get the most value from your content.

What is the revision process like?

We typically include one revision with each piece of content. If the piece completely misses the mark for some reason, we will provide you with a new piece of content.

Do you offer content strategy services separately?

Yes! We can craft a content strategy for your business and help guide your content creation process.  We provide the keywords, on-page creation/update recommendations and an outline of all the topics the page should cover.  This gives your team all the ammo they need to create the content. 

Can you provide samples of previous work?

Yes, check out our case studies and reach out to schedule a call to learn more about our previous work in industries similar to yours.

What are your payment and contract terms?

We invest in long-term, happy relationships with our clients. We never want to lock someone into a contract, however, we typically ask clients to commit to at least a six-month engagement in order to establish a solid foundation. From there, 95%+ of our clients have historically continued their engagement. We only require a 30-day notice for cancellation of services.

How do you measure the success of content?

We measure Google rankings for the keywords that ranked before we created the content, and after. We also measure the amount of organic traffic to the page. Finally, we can also measure traffic flow on the site and conversions on the pages to determine if the content is leading to new business for you.

Incorporating content into your overall marketing strategy is not just a choice; it’s a necessity in today’s digital landscape. Let us help you navigate the diverse world of content creation and marketing. Contact us today to explore how our content services can elevate your online presence and drive tangible results.

Why Clients Love Working With Us

Lurie Children's Hospital Logo

“They were very responsive and took initiative.”

“We’d set a goal of raising our organic visits to at least a million each year, and we met that early this year. That was a big achievement. We’ve also bumped up conversions, and a lot more of our pages were indexed organically in searches through Digital Third Coast’s work.”

Amelia Aiello, Digital Marketing Manager, Ann & Robert H. Lurie Children’s Hospital


Lyndsey Maddox

Chief Executive Officer

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