Keyword Research Agency in Chicago

Go beyond keyword matching to drive SEO results and boost your digital visibility.

Why DTC is the Best Keyword Research Agency for Your Business

At the heart of any successful digital marketing strategy lies keyword research. However, it’s important to recognize that modern search engines, especially Google, have evolved beyond mere keyword matching. They now understand the context, topics, and user intent of a search, which is why our approach goes beyond traditional methods.

Our keyword research and analysis services do more than just identify keywords for your website. We strategically structure your content to enhance user experience, boost SEO rankings, and firmly establish your agency as an industry authority.

Key Elements of Our Keyword Research and Analysis Service

A magnifying glass

Keyword Gap Analysis

One of the first steps in our process is analyzing the keywords your competitors are ranking for but you aren’t. This reveals valuable insights into untapped opportunities in your niche.

target icon

Targeting Low-Hanging Fruit Keywords

If you already have a presence on the bottom of page one for certain keywords, we’ll optimize your content to help you climb higher in search results. This translates into increased organic traffic and visibility.

Data analysis

KOB (Keyword Opposition Benefit) Analysis

Our approach combines two crucial factors when selecting keywords to target. We focus on keywords that offer a realistic chance of ranking well, while also ensuring they have substantial search volume and potential traffic. This balance is essential for sustainable growth.

clipboard icon

Topic Cluster Research

Also known as keyword clusters, content hubs, or the hub-and-spoke model, topic clusters are a potent way to structure information on your website around a central theme. In fact, even giants like Wikipedia employ similar tactics to organize their content. This approach sends a clear signal to Google that your site is an authority on the chosen topic.

To create an effective topic cluster, we delve deep into discovering all the keywords associated with the main topic and its sub-topics.

Our approach is multifaceted, recognizing that keyword research isn’t one-size-fits-all. We employ various methods to unearth the most valuable keywords for your digital marketing strategy. Our comprehensive approach ensures you’re well-prepared to meet the demands of today’s ever-changing online landscape.

When you partner with DTC for keyword research and analysis, you’re not just investing in keyword data – you’re investing in a strategy that enhances your online presence and outshines your competitors. Let’s work together to uncover the keywords that will drive your brand’s success.


Lyndsey Maddox

Chief Executive Officer

Email Lyndsey. Find out how we can help.

Work with DTC

  • Or call us at (773) 904-2700

    Lyndsey will get in touch with you as soon as possible.