Chicago Link Building Services

We’ll help you earn high-quality and relevant backlinks with unique and buzzworthy campaigns.

Reach out for your link building consultation!


Unleash Your Digital Potential with DTC’s Comprehensive Link Building Services

Link building, a crucial aspect of SEO, has various methodologies. Traditional tactics, such as broken link building, unlinked brand mentions, and HARO media requests, while still viable, are no longer as effective as they once were. The effort invested often outweighs the gains – a situation where “the juice is not worth the squeeze.”

Why Choose DTC for Link Building?

Team member on couch.

We have over 15 years of experience building links for our clients and have built over 30,000 links throughout the years.

We blend the expertise of leading link building agencies to offer unparalleled services. Our approach, inspired by industry leaders, focuses on creating and promoting relevant and helpful content that not only aligns with your business goals but also secures high-quality, relevant backlinks​​​​.

Our methods are grounded in white hat techniques, ensuring each link we acquire follows Google’s guidelines, enhancing your website’s authority and search rankings.

Our Holistic Link Building Approach

We employ a dual-strategy approach to link building: active and passive. These methods are scalable and flexible, catering to a wide range of industries and business sizes. Each method is tailored to adapt to the dynamic nature of link building, ensuring a more fruitful and efficient SEO campaign.


Active Link Building

Proactively seeking and securing backlinks through targeted efforts. This involves strategic content creation and highly tailored media outreach to earn timely and high-quality backlinks in authoritative websites and digital publications.

A magnifying glass

Passive Link Building

Producing high-quality content designed to attract backlinks organically without outreach, in line with current SEO trends. This content is designed to be long-lasting and earn media coverage naturally over time.

Our Active Link Building Strategy

As an award-winning digital PR/SEO link building agency, Digital Third Coast stands out for its innovative approach. Our Digital PR content doesn’t just passively exist; it actively earns links through strategic outreach to media. We understand that not all content is meant for media promotion because the media’s main goal is getting eyeballs on their content. Our strategy includes engaging data that both national and local media outlets love to feature.

Our process is not about creating content for the sake of noise. Instead, we craft targeted link building campaigns centered around topics that showcase our clients’ expertise. These topics are chosen for their potential to resonate with the media’s current content demands and earn links from high value targets.

Our Three-Phase Digital PR Approach Includes:



Our journey begins with selecting a topic. Here, we dive into original research, seeking out a new compelling news angle that will captivate audiences.


Content Creation

Tailoring content specifically for your website, our team integrates data visuals to enhance engagement and understanding.


Media Engagement

We then actively pitch this refined content to journalists and relevant publications within your specific industry, ensuring it reaches the right audience.

Balancing Relevancy with Audience Appeal

Our content marketing strategy for link building is a delicate balance. We navigate between the reality of our clients’ businesses—their services, industry niche—and the interests of the consuming public. Our task is to find that perfect intersection where these two realities meet, creating content that is both relevant to our clients and effective for link building efforts.

Amplifying Visibility Through Digital PR

Our content campaigns have made their mark in leading digital publications both domestically and internationally. This visibility is a testament to our effective link building approach, ensuring that our clients’ content is not just seen, but noticed and recognized in the digital world.

Media logos with border

Our Strategy for Passive Link Building

Our passive link building approach leverages the power of the Helpful Content Update (HCU) and Keyword Opposition Benefit Analysis (KOB). Our focus is on crafting content that not only ranks well but also draws relevant traffic, thereby naturally accruing links over time.

Mastering Google’s Helpful Content Update

In the evolving landscape of Google’s ranking algorithms, the fall of 2023 brought a significant shift: the Helpful Content Update. This update redefined how content is evaluated, emphasizing the importance of genuinely useful content for users. Our strategy aligns with this update by creating content that genuinely addresses user needs and queries, ensuring it’s not only helpful but also ranks favorably in search results. We’ll also make recommendations on how you can make your existing content even more “helpful” in the eyes of search engines.

Exploring the Nuances of the HCU

  • The HCU prioritizes content that provides direct value to users, filtering out content that seems overly optimized for search engines rather than human readers. We craft our content to be rich in information and user-centric, which resonates well with the HCU criteria. This approach not only improves the likelihood of higher rankings but also enhances user engagement and satisfaction.

Leveraging Keyword Opposition Benefit Analysis for Passive Link Building

Our passive link building strategy is intricately woven with the principles of Keyword Opposition Benefit Analysis (KOB). This method focuses on identifying keywords that are not only achievable for ranking but also hold the potential for attracting traffic. We delve into understanding which topics or keywords are naturally inclined to gain backlinks, based on the backlink profiles of currently ranking pages for those keywords.

Implementing KOB in Content Strategy

  • By selecting keywords that have a proven track record of earning backlinks, our content is positioned to gain links organically. This process eliminates the need for aggressive outreach campaigns, as the content’s ranking prowess and relevance naturally encourage other sites to link to it. This strategic selection of topics ensures that our content is not just visible but also link-worthy in the eyes of relevant and authoritative sites.

The Synergy of HCU and KOB

By combining the HCU’s focus on valuable content and implementing a KOB for strategic keyword targeting we’re able to create a powerful synergy in our SEO link building services. This dual approach ensures that our content is both helpful to users and optimized for passive link acquisition, setting a solid foundation for long-term SEO success.

Customized Link Building Solutions

We tailor our services to meet your unique business needs, offering a mix of strategies that drive the fastest and most significant results. Our team of SEO strategists and researchers work tirelessly to ensure your campaign’s success​​​​.

Our Proven Link Building Process

Our process is designed to maximize your digital growth:

  • Initial Consultation: Understanding your business goals and backlink objectives.
  • Website Analysis: Evaluating your website’s performance and backlink portfolio.
  • Strategy Development: Crafting a bespoke backlink strategy.
  • Campaign Execution: Implementing the strategy with a focus on high-quality content and outreach.
  • Ongoing Reporting: Providing regular insights and performance analysis​​.
Why Link Building is Essential

Link building is critical for enhancing your page, domain authority, and improving visibility in search results. Links are like popularity contests. The more high-quality links you have, the more keywords you rank for. The quality of backlinks is pivotal in influencing your website’s rankings and discoverability​​.

Commitment to Excellence

Our dedication to your success is reflected in our bespoke strategies, expert team, and commitment to quality. Partner with DTC when choosing an SEO link building company for services that bring measurable results and sustainable digital growth​​​​.

Meet Your Link Building Team

Tricia Harte
Click for more info on this team member

Tricia Miller

Director of Digital PR

Maria Szatkowski
Click for more info on this team member

Maria Pearlman

Senior Content & Media Strategist

Emily Thornton
Click for more info on this team member

Emily Fanous

Senior Content & Media Strategist

Megan S
Click for more info on this team member

Megan Sanctorum

Marketing & Media Strategist

Gretchen Andsager
Click for more info on this team member

Gretchen Andsager

Content Strategist

Jenn Tracy
Click for more info on this team member

Jenn Tracey

Content & Media Strategist

Jen LeMair
Click for more info on this team member

Jen LeMair

Media Strategist

Allison Hadley
Click for more info on this team member

Allison Hadley

Content & Media Strategist

Why Clients Love Working With Us

Shorr Packaging logo

“Being featured in the news cycle created nearly 400 backlinks to our site and significantly increased our web traffic.”

“One of the infographics they created for us was picked up by several news broadcast channels and even it made appearances in The Washington Post, New York Times, and USA Today…. The infographic is a terrific piece, and the specific campaign around it was honored with a Communicator Award.

Digital Marketing Specialist, Shorr Packaging


Lyndsey Maddox

Chief Executive Officer

Email Lyndsey. Find out how we can help.

Work with DTC

  • Or call us at (773) 904-2700

    Lyndsey will get in touch with you as soon as possible.