Content Marketing and Link Building
A lot of people think they’ll get to content tomorrow,
when they have more time. They won’t.
If you’re serious about your business, get serious about content.
What to expect from this content marketing agency:
Better Visibility in Search
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Tools to Convert Leads
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Smarter Prospects
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Why DTC?
We’re as serious about promoting content as we are about creating it. We have an extensive outreach network built on relationships with journalists, publishers and influencers. We pitch our clients’ content around the clock. Learn more about:
How we find audiences
From the very beginning of our process, we think about where the biggest audiences are and what content they like to consume. For every piece and every client, we’re thinking creatively and strategically about the audiences we want to pursue and the publishing verticals we could tap into. When content goes live on your site, we’re only getting started.
Why we want quality over quantity
Ideally, our content earns tons of links from big, important websites that carry high Domain Authority. But if we have to choose one over the other, quality or quantity, we’ll always pursue fewers links from more powerful sites. And that sets us apart from other agencies that are just content with quantity. We know search engine algorithms are smart and we’re willing to do the work to impress them.
The ROI of link building
The primary pursuit of link building is to associate our clients’ websites with more powerful, well-established sites. And that comes with a fascinating collateral result: our clients get exposure they once only dreamed of. We've earned our clients billions of impressions equivalent to many millions of dollars in ad spend, and we’ve done it by creating content that’s genuinely valuable to people. Blog comments and directory link building is a thing of the past, you want a content marketing agency that will create campaigns you can be proud of.
A dynamic approach
We don’t create content just to make noise and fill a void. Everything is strategic. Whether it’s a blog that answers a common question, an infographic that attracts links from top news sites, or a webinar that educates your prospects, we make sure every piece of content will go to work for you in a very specific way. Learn more about:
The content people consume most
There’s a breathtaking amount of content and information published online every day, every hour. Only a tiny fraction of that earns the attention of a significant audience. We’re experts at creating content that falls into that minority. We’re constantly studying how people like to consume information, what narratives resonate most and what data people crave, in this moment.
The art of information design
When we use content marketing for the purpose of link building, we’re executing a delicate dance in terms of the topics we cover and the stories we tell. There are two realities that need to be accounted for: the reality of a given client’s business (what they do, what industry they’re a part of) and the reality of what information people are interested in consuming. Our job is to find the sweet spot where those realities intersect.
Why infographics work
The infographic is a relatively new mode of expression in popular communication, and so far it’s been a huge hit. Infographics are pieces of content that rely as much on graphic content to communicate as they do on words. They are perfectly modern vehicles to deliver ideas and information to broad audiences who, like you and everyone you know, are pressed for time.
How content drives sales
Blog posts are great, but if they don’t provide readers with next steps to establish a relationship with your business, they’re not worth much. That’s where “offers” come into play. Offers are pieces of content usually more in-depth and enticing than standard blog posts, and therefore something your business can offer in exchange for information from prospects like an email address, phone number or details about the prospect’s business. Blogs get people to your website, offers move them down the sales funnel.
Want to learn more about successful marketing?
Check out these case studies
Content Marketing Increases Organic Leads by 1,617%
While the Heartbleed Bug software vulnerability dominated the news, we quickly adapted our strategy to capitalize on Envista's knowledge of the subject to create shareable content.
Content Marketing Increases Organic Conversions by 128%
A sustained SEO and content marketing campaign drastically improves organic traffic and goal completion for a long-time client.
Ongoing SEO Campaign Increases Organic Traffic by 85%
While their work helped our search results dramatically, it also benefited everyone by providing valuable information to all who search on the web.— Jerry Bransfield, Chief Technology Officer