Content & SEO Link Building Chicago, IL

Why work with us?

We’re as serious about promoting content as we are about creating it. We have an extensive outreach network built on relationships with journalists, publishers and influencers. We pitch our clients’ content around the clock.

How we find audiences

From the very beginning of our process, we think about where the biggest audiences are and what content they like to consume. For every piece and every client, we’re thinking creatively and strategically about the audiences we want to pursue and the publishing verticals we could tap into. When content goes live on your site, we’re only getting started.

Why we want quality over quantity

Ideally, our content earns tons of links from big, important websites that carry high Domain Authority. But if we have to choose one over the other, quality or quantity, we’ll always pursue fewer links from more powerful sites. And that sets us apart from other agencies that are just content with quantity. We know search engine algorithms are smart and we’re willing to do the work to impress them.

The ROI of link building

The primary pursuit of link building is to associate our clients’ websites with more powerful, well-established sites. And that comes with a fascinating collateral result: our clients get exposure they once only dreamed of. We've earned our clients billions of impressions equivalent to many millions of dollars in ad spend, and we’ve done it by creating content that’s genuinely valuable to people. Blog comments and directory link building are a thing of the past. Hire a content marketing agency that will create campaigns you can be proud of.

Link Building + Outreach Pros

We create content that lands your brand in these respected outlets. Why? It helps your business outrank your competitors.

The most consumed content

There’s a breathtaking amount of content and information published online every day, every hour. Only a tiny fraction of that earns the attention of a significant audience. We’re experts at creating content that falls into that minority. We’re constantly studying how people like to consume information, what narratives resonate most and what data people crave, in this moment.

The art of information design

When we use content marketing for the purpose of link building, we’re executing a delicate dance in terms of the topics we cover and the stories we tell. There are two realities that need to be accounted for: the reality of a given client’s business (what they do, what industry they’re a part of) and the reality of what information people are interested in consuming. Our job is to find the sweet spot where those realities intersect.

Why infographics work

The infographic is a relatively new mode of expression in popular communication, and so far it’s been a huge hit. Infographics are pieces of content that rely as much on graphic content to communicate as they do on words. They are perfectly modern vehicles to deliver ideas and information to broad audiences who, like you and everyone you know, are pressed for time.

How content drives sales

Blog posts are great, but if they don’t provide readers with next steps to establish a relationship with your business, they’re not worth much. That’s where “offers” come into play. Offers are pieces of content usually more in-depth and enticing than standard blog posts, and therefore something your business can offer in exchange for information from prospects like an email address, phone number or details about the prospect’s business. Blogs get people to your website, offers move them down the sales funnel.

Content Marketing + Link Building