Our Client Reporting & Communication

Stay up-to-date on your website's performance and SEO progress with clear, contextualized data and transparent communication with our team.

Why Reporting Matters to Your SEO Strategy

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In SEO campaigns, successful partnerships are built on effective communication and transparent reporting. DTC is committed to delivering tangible results and making a measurable difference for our clients. We firmly believe that to gauge our impact, we must measure our progress.

We recognize that our clients rely on us for clear insights, timely updates, and a comprehensive understanding of how our SEO strategies influence their businesses. This page is dedicated to illustrating how we consistently meet and exceed these expectations.

Our commitment to you includes regular monthly reporting, customized to align with your specific requirements. In addition, we offer bespoke reporting, all presented in the format that works best for you. We have established client reports that are designed to show the metrics that matter most to SEO, but we can also incorporate the metrics that matter most to your business.

To streamline this process, we leverage Looker Studio, a powerful tool that consolidates data from various sources, including Google Analytics 4 (GA4), Semrush, and Google Search Console, and presents it in a comprehensive dashboard. This dashboard is accessible via a shared URL, allowing you to view, share, and collaborate effortlessly. What sets us apart is that all of our reporting is fully customizable, giving you the flexibility to pull in any metrics or dashboard views you desire. One size doesn’t fit all. We offer the flexibility to customize your reports, ensuring you receive the specific insights you require to make informed decisions and track your SEO progress effectively.

Our Comprehensive Reporting Approach

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Monthly Recap: What We Worked on Last Month

In this section of our report, we detail the specific tasks and strategies we’ve implemented during the previous month. Whether it’s on-page optimizations, content creation, or technical SEO improvements, we outline every action we’ve taken to enhance your online presence.

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Results So Far: Measuring Our Impact

Transparency is a cornerstone of our reporting. We present a comprehensive analysis of the results we’ve achieved up to the present month. This includes key performance metrics like organic traffic growth, keyword ranking improvements, and the impact on conversion rates. Additionally, we highlight any notable milestones or achievements during this period.

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Upcoming Focus: What We’re Targeting Next Month and Beyond

Looking ahead, we outline our strategic roadmap for the upcoming month and beyond. We discuss the objectives, priorities, and initiatives we plan to undertake to further boost your SEO performance. This section serves as a roadmap for our future actions and is aligned with your broader business goals.

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Industry Updates: Trends and Recommendations

We don’t just provide data; we offer valuable insights. In our reports, you’ll find information about emerging SEO trends, industry updates, and actionable recommendations tailored to your unique business needs. These insights help you stay ahead in the ever-changing SEO landscape.

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Collaborative Reporting: Open Conversations and Feedback

Our reports are not one-way communication. We encourage open and collaborative discussions. If you have questions, need clarification, or wish to explore new ideas, our team is readily available to engage in productive conversations. Your feedback and input are invaluable to us.

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Customized Reporting: Focusing on Metrics That Matter to You

We understand that every client is unique, and your reporting needs may vary. If there are specific KPIs, metrics, or areas of focus that are of particular interest to you, we can tailor our reports to ensure they align with your priorities.

By following this comprehensive reporting format, we aim to provide you with a 360-degree view of our SEO efforts and their impact on your digital presence. Our reports are not just documents; they are a reflection of our commitment to your success and a roadmap for our collaborative journey in the world of SEO.

SEO Metrics and KPIs

Transparency is crucial to us. Our reports focus on key metrics and KPIs, allowing you to assess the success of your SEO campaigns. From organic traffic growth to conversion rates, we’ll provide the data that matters most to your business.

Tracking the right metrics is crucial for measuring the effectiveness of your campaign. Here are some of the most important metrics to keep a close eye on:

• Organic Traffic: This is the backbone of SEO. Monitor the number of visitors coming to your site through organic search results.

• Keyword Rankings: Keep track of your target keywords’ positions in search engine results pages (SERPS). An upward trend is a positive sign.

• Conversion Rate: Ultimately, the goal is to convert visitors. Track how many visitors that come from organic search turn into leads or customers.

• Engagement Rate: Metrics like time on page, pages per session, and dwell time can indicate how engaging your content is. Engagement rate has replaced the old “bounce rate” metric in GA4 as an important metric for assessing how useful and relevant your content is to visitors.

• Backlinks: Monitor the number and quality of backlinks to your site. High-quality, relevant backlinks are valuable.

• Indexation Status: Ensure that search engines are indexing all of your important pages. We use Google’s Search Console to monitor your site’s indexation. If certain pages are not being indexed, we’ll take steps to remedy the situation.

• Page Authority and Domain Authority: These metrics, often measured on a scale of 1-100, reflect the credibility and strength of your pages and domain. DA has become a poplar metric to focus on over the years because it is a number that can be compared across multiple domains. However, Domain Authority can be a misleading metric because it doesn’t take individual pages or important factors like the relevancy of your content into account. We look at DA in the context of the entire website and not at specific pages.

• Local SEO Metrics: If you have a physical location, we track local SEO metrics including Google Business Places performance and local keyword rankings.

• Crawl Errors and Technical Issues: Regularly check for crawl errors and technical issues that could hinder your site’s performance. Things like 404 errors, server errors, canonicals, and duplicate content can affect your rankings and should be fixed as soon as possible.

Sample SEO Reports

Report Summary

We start with a summary slide to track the monthly progress of what matters most to you. We also highlight major takeaways from the month and what’s coming next.

SEO Report Example
Organic Traffic Trends

Organic traffic, like that of any medium, can vary month-to-month and season-to-season. We use this section to keep an eye on long-term organic traffic trends.

Example report
Organic Traffic Acquisition

Total organic traffic is a fine high-level performance indicator, but it’s important to understand where organic users are entering your site. This section breaks down organic traffic by landing page, device type, and search engine. We also measure how many conversions were tied back to each entry point to see which pages are driving the most value for your organization.

Example report
Organic Conversions

Our conversion reports can compare e-commerce metrics like revenue or purchases, or any other GA4 events such as form fills or newsletter sign-ups. We display how these trend over time, as well as break down by medium to see how organic traffic compares to the rest of your digital marketing efforts.

Example report
Conversions vs. Traffic by Medium

This portion of the conversion report compares site traffic and conversions broken down by medium to see if one type of traffic is driving an outsized portion of one or the other. Perhaps organic traffic is not driving very much traffic but it’s converting very well – this is a way to tell that story visually.

Sample report
Tracked Keyword Ranking Position Distribution

In addition to traffic and conversion metrics from GA4, we also report on keyword data from Semrush and Google click and impression data from Google Search Console. The below chart is an example of tracked keywords broken down by position group over time – a good indicator of your site’s SERP visibility for the keywords that are most important to you.

Example report

Our Communication Channels

Our team believes in open lines of communication. We offer various channels to ensure your questions, concerns, and ideas are always heard.

Dedicated SEO Manager

When you partner with us, you’ll be assigned a dedicated account manager. This expert will be your go-to point of contact, responsible for keeping you updated and addressing your queries promptly. You don’t get junior SEOs with us…You get an experienced SEO professional working directly with you to achieve your goals. 

Project Management Tools

Effective project management relies on both skilled individuals and the right tools. While no tool can solve all challenges in managing SEO projects, we utilize advanced tools like Teamwork. These allow us to efficiently organize tasks and provide you with real-time project updates.

We value transparency to keep you informed and in control, while also centralizing email communications and project details, streamlining our processes. Our expertise paired with these tools forms the winning combination that drives your projects to success.

Regular Meetings

Scheduled meetings with your account manager ensure you’re always in the loop. Discuss strategies, review reports, and plan ahead during these sessions.

Email Updates

Receive regular email updates summarizing progress, upcoming initiatives, and any critical SEO developments that need your attention.

Give Us a Ring

When you’ve got pressing matters or simply prefer a live chat, don’t hesitate to reach out to your Account Manager. They’ll typically get back to you on the same day, barring any unexpected hiccups. If, for any reason, that’s not possible, you can rest assured that we’ll have someone respond to your call or email within 24 hours at the latest. Feel free to get in touch!

Frequently Asked Questions About SEO Reporting:

What metrics should I prioritize in SEO reports?

See our list of key metrics above in the KPIs section!

How frequently will I receive SEO reports?

You will receive digital marketing reports monthly, typically around the same time each month.  We like to have recurring scheduled calls with clients to go over these reports monthly and ensure we’re all on the same page.

Can you explain the insights behind the data in the SEO reports?

Absolutely! We ensure our digital marketing reporting dashboard provides an executive summary, detailed analysis, and recommendations for improvements.

What tools and platforms do you use for SEO reporting?

We use all the top tools that are recognized throughout our industry. Check out our SEO service page for a complete breakdown.

How do you address and report on changes in search engine algorithms?

Algorithm changes happen very frequently.  Not all changes are equal.  We make sure to communicate any major changes to you as soon as we have enough information to understand what they are. 

How does local SEO fit into the reporting for my business?

If you have a location, we make sure to optimize your Google Business Profile as well as implement all of our main Local SEO best practices on your site.

What customization options are available in the SEO reports?

Our reports are fully customizable.  We can incorporate any metric or styling you need.

How will you address technical SEO issues, and how will these be reflected in reports?

Technical SEO issues are addressed in our technical site audits that are done at the very beginning of our engagement.  We have to make sure the house has a solid foundation and framing before we build on top of it.

Can I be involved in the reporting process and discussions?

Absolutely, we encourage all stakeholders to be involved in our monthly reporting calls.

Why Clients Love Working With Us

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“I always feel like their only client, which is amazing.”

“They are immediately responsive to me and my needs and have worked hard to understand my business and competitors. I don’t feel like DTC and Lombardo are two different companies, but rather two departments working on the same team... The people that I’ve come in contact with at DTC have been amazing. I don’t know what you guys go through internally and what the training is, but even something as simple as customer service and being attentive to the client, and then coming up with real-life solutions is great. They’ve been superstars through all of this. I couldn’t say enough good things about what they’ve done for us, for our business. I would emphatically recommend them to anyone looking for this.”

Melissa Cervin, VP of Marketing, Lombardo Homes


Lyndsey Maddox

Chief Executive Officer

Email Lyndsey. Find out how we can help.

Work with DTC

  • Or call us at (773) 904-2700

    Lyndsey will get in touch with you as soon as possible.