Content Development Services
Leverage the power of helpful content tailored to your brand and target audience.
DTC’s Approach to Content Development
At DTC, we pride ourselves on our exceptional content development and content refresh capabilities. Our dedicated in-house team of content developers has crafted thousands of pages of content over the years, ensuring that your digital presence remains vibrant and competitive.
Making your content as “useful” as possible for each keyword topic is at the core of our strategy. When we update content, we make sure to follow the helpful content principles outlined in the Quality Rater Guidelines that Google uses to evaluate your content.
How We Do It
When it comes to content creation, our primary focus is on capturing user intent for specific queries. We always prioritize delivering thorough and clear answers to user’s keyword queries. Google promotes websites that effectively address user inquiries. This means the information on the page has to be relevant, factually correct, easy to find on the page, and easy to read. This principle guides our efforts as we work to create engaging new content and enhance existing material to meet the needs of our audience.
Types of Content
Blog Content
Blogs are vital for websites, attracting visitors and generating backlinks. They usually drive more traffic than product or service pages. While sales from blogs are typically less direct, they can increase your site’s authority and traffic.
Service Page Content
Your service pages are the digital front doors to your business. We create engaging content that showcases your services and connects with your audience. Our goal is to make your service pages clear and inviting, encouraging visitors to take action. We want your pages to be both helpful and persuasive.
Link Building Content
Building high-quality backlinks is crucial for enhancing your website’s authority and improving its search engine ranking. We leverage our expertise to create two types of content: “Audience First” and “News First.””Audience First” content focuses primarily on your brand, prioritizing the needs and interests of your users and customers. In contrast, “News First” content is designed to attract media attention and secure high-authority backlinks to your site. The “Audience First” approach is typically slower and more passive when it comes to link building, while the “News First” strategy can quickly yield significant backlinks from reputable sources.
Infographics and Data Based Visual Content
Visual content is very important when it comes to displaying original research or data. We design eye-catching graphics and visual content that simplifies complex information, making it easy to understand and share.
Video Content
Video is a powerful medium for conveying information and building a personal connection with your audience. It’s also a powerful ranking signal for SEO. Adding video to your content can increase your potential for ranking for your target keywords. Our video content services include scriptwriting and optimization for various platforms. We do not do video production in-house; however, we can refer you to a video production company that fits your needs.
E-books and Guides
Enhance your authority in your industry by offering in-depth e-books and comprehensive guides. Our dedicated team conducts thorough research, crafts well-written content, and designs visually appealing resources tailored to showcase your expertise. These informative materials not only reflect your knowledge but also provide valuable insights to your audience, helping you to stand out as a thought leader in your field. Whether you aim to educate your clients or establish credibility with potential customers, our e-books and guides are designed to meet your specific needs and elevate your brand.
Pricing
Our content services are completely customized to your business and overarching marketing goals. Regardless of your budget, we can create a content strategy aligned with your business objectives.
Whether you need blog content to boost your organic reach, service page content to convert visitors into customers, or link-building content to improve your online presence, we have the expertise to deliver. Our tailored approach ensures that each content type aligns with your overall content strategy, helping you achieve your business objectives.
Content Development FAQs
What industries or niches do you specialize in?
We can create content in a large variety of niches. If you work within a highly technical or specialized industry, we’ll collaborate directly with your team for their subject matter expertise and create content with their insights and knowledge.
What is the timeline for delivering content?
The timeline is entirely dependent on the type of content and its complexity. Once we understand and agree on the scope of the project, we always provide a timeline that we feel is realistic and present it to you for approval before starting the project.
Can you customize content for SEO?
Yes, this is our specialty. In fact, we use the latest “helpful content” best practices which are based on Google’s quality raters guidelines. We optimize for SEO by making your content as helpful as possible to a query using specific “helpful content” signals and E.E.A.T. best practices (link to internal EAT article).
Do you provide content for social media and email marketing?
Yes! We can repurpose the content to be used on your social and email marketing channels, in fact; we recommend it to get the most value from your content.
What is the revision process like?
We typically include one revision with each piece of content. If the piece completely misses the mark for some reason, we will provide you with a new piece of content.
Do you offer content strategy services separately?
Yes! We can craft a content strategy for your business and help guide your content creation process. We provide the keywords, on-page creation/update recommendations and an outline of all the topics the page should cover. This gives your team all the ammo they need to create the content.
Can you provide samples of previous work?
Yes, check out our case studies and reach out to schedule a call to learn more about our previous work in industries similar to yours.
What are your payment and contract terms?
We invest in long-term, happy relationships with our clients. We never want to lock someone into a contract, however, we typically ask clients to commit to at least a six-month engagement in order to establish a solid foundation. From there, 95%+ of our clients have historically continued their engagement. We only require a 30-day notice for cancellation of services.
How do you measure the success of content?
We measure Google rankings for the keywords that ranked before we created the content, and after. We also measure the amount of organic traffic to the page. Finally, we can also measure traffic flow on the site and conversions on the pages to determine if the content is leading to new business for you.
Incorporating content into your overall marketing strategy is not just a choice; it’s a necessity in today’s digital landscape. Let us help you navigate the diverse world of content creation and marketing. Contact us today to explore how our content services can elevate your online presence and drive tangible results.
Why Clients Love Working With Us
“They were very responsive and took initiative.”
“We’d set a goal of raising our organic visits to at least a million each year, and we met that early this year. That was a big achievement. We’ve also bumped up conversions, and a lot more of our pages were indexed organically in searches through Digital Third Coast’s work.”
Amelia Aiello, Digital Marketing Manager, Ann & Robert H. Lurie Children’s Hospital
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