Digital Marketing for B2B Companies

Our business is other people’s business. The B2B world deserves — and requires — unique thinking and strategy for effective marketing.

B2B Digital Marketing Services

In the ever-evolving world of B2B business, staying ahead requires a digital strategy that’s as dynamic as the market itself. We’re experts in helping B2B companies increase their digital footprint and stand out among competitors.

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What makes us different is our commitment to making a measurable difference for our B2B clients. We offer personalized, results-driven solutions designed specifically for your unique needs and objectives. Our team of SEO, PPC, and digital PR experts combine deep industry knowledge with cutting-edge innovation and techniques.

Your Challenges, Our Solutions

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Challenges

  • Identifying the right audience
  • Building trust and brand authority
  • Manage the overlap between B2B and B2C lines of business
  • Tracking the funnel from applicant or lead through to customer
  • Navigating the complexities of compliance and privacy concerns
  • Communication
  • Budget
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Solutions

  • In-depth market research and audience analysis
  • Content marketing to earn top-tier media placements and visibility
  • Customized strategies
  • Thorough & transparent reporting
  • Compliance with relevant regulations and privacy standards
  • Clear, concise messaging
  • Customizable plans

Our Digital Marketing Solutions for B2B Clients

1

Identifying the right audience

Connecting with your target audience is key when it comes to digital marketing. We research your market and analyze your audience. By understanding your customers’ behaviors, preferences, and pain points, we craft tailored digital strategies that resonate and drive meaningful results, making the most out of every dollar in your budget.

2

Building trust and brand authority

As the B2B space becomes more crowded, it’s important to position yourself as leaders in your industry. One way we work to build trust and brand authority for you is with relevant and newsworthy content campaigns that earn media coverage in the nation’s leading publications. By earning backlinks and brand mentions you build trust and authority with customers and Google.

3

Manage the overlap between B2B and B2C lines of business

Balancing your B2B and B2C marketing efforts takes a strategic approach. Our SEO, PPC, and digital PR teams specialize in bridging the gap between B2B and B2C lines of business. We’ll focus on maintaining consistency in your brand messaging while tailoring specific campaigns for each audience segment. We have a proven track record of driving results across the board.

4

Tracking the funnel from applicant or lead through to customer

Understanding the customer journey is essential when it comes to optimizing your B2B digital marketing efforts and driving conversions. Through advanced tracking and analytics, we uncover valuable insights that inform our strategy and drive continuous improvement. By tracking key metrics and analyzing customer behavior, we optimize your marketing funnel for maximum efficiency and effectiveness. We offer thorough and transparent reporting, providing data and context to help you put it all in perspective.

5

Navigating the complexities of compliance & privacy concerns

Compliance and privacy are top priorities in the growing digital landscape. Our team is experienced and committed to helping you navigate regulations. We stay informed and up-to-date when it comes to industry best practices, ensuring that all of our marketing initiatives comply.

6

Clear communication

You’re an expert in the product or service you offer, we’re experts at communicating that to your future customers. We specialize in taking complex messages and distilling them down into clear, concise, and easy-to-understand narratives.

7

Budget

We collaborate with B2B businesses of all sizes to craft tailored strategies aligned with their goals and budgetary considerations. Believe it or not, agencies can be more cost-effective than in-house marketers. We’ll show you how.
[Blog: SEO Agency vs. In-House SEO: Which is Right for You?]

Our Services: Digital Marketing for B2B Companies

Our SEO, PPC, and digital PR strategies are powerful tools that can significantly enhance your B2B company’s digital visibility and help you attract new customers.

Together, these three components create a cohesive digital marketing strategy that maximizes reach, engages audiences, and drives conversions. We work together to build a digital marketing strategy that best suits your immediate needs and long-term goals. Let’s get started!

SEO

Our team of SEO experts takes a comprehensive approach to search engine optimization. We perform site audits, keyword research, content strategy & development, and link-building services to boost your online presence. 

Digital PR

Our online PR strategy will be tailored to meet the needs of your business and industry. We create originally researched content that answers your customers’ questions and builds your brand’s voice and credibility in the eyes of Google.

Paid Media

Our paid media experts optimize your budget through thorough audience research, targeted messaging, and keyword optimization. We create custom measurement plans, empowering you to make data-driven decisions about your paid media accounts.

Why Digital Marketing Matters for B2B Companies

Digital marketing is crucial for B2B companies. As people spend more time online, digital marketing allows your B2B company to get your service or products in front of decision-makers and future customers.

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B2B SEO Services

With B2B buyers relying heavily on search engines to research products and services, getting your website to appear prominently in search results is crucial. Our team of SEO experts starts with a technical audit of your website. From there we conduct thorough keyword research, optimize your website structure and content, and implement data-driven strategies to improve your organic search rankings and drive targeted traffic.

Good SEO will help Google and prospective customers better understand your services and offerings.

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Digital PR for B2B Companies

Our B2B-focused digital PR strategies will enhance your brand visibility, credibility, and authority within your industry. We have a team of former journalists who create relevant, user-focused content with a newsworthy hook to help you earn widespread and top-tier media coverage.

When trusted news outlets like USA Today, Forbes, and CNBC mention your company name or link to your website, it supports your overall SEO efforts, helping you earn trust and credibility in the eyes of Google and customers.

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B2B PPC Agency Offerings

We probably don’t have to tell you that competition for paid keywords in your industry is fierce. As a leading agency for B2B PPC strategies, we offer deep industry knowledge and a proven track record of crafting highly effective campaigns.

Our data-driven approach ensures that every aspect of our PPC campaigns, from keyword selection to ad copy optimization, is based on thorough analysis and continuous testing We’ll help bridge the gap between you and those looking for the products and services you offer.

Ready to Work With a B2B Digital Marketing Agency?

DTC Team

Schedule a free consultation with our team to kickstart your journey toward an optimized and high-performing website while taking your digital marketing strategy to the next level.

During this complimentary session, we’ll delve into your specific business goals, current online challenges, and aspirations.

Our seasoned professionals will provide tailored insights, offering a roadmap for potential strategies to help you meet your marketing goals.

We’re among the best digital marketing and SEO agencies for B2B companies, let’s connect.

Case Studies: Real B2B Clients, Real Results

500+ Media Placements for Niche B2B Company

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Through creative content creation, we tapped into the news cycle & earned impressive media coverage for an online auction site.

90% Increase in Traffic After Legacy Site Migration

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Legacy site migration produced a 112% increase in organic traffic, year-over-year, for a B2B healthcare IT company.

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Lyndsey Maddox

Chief Executive Officer
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Email Lyndsey. Find out how we can help.

Work with DTC

  • Or call us at (773) 904-2700

    Lyndsey will get in touch with you as soon as possible.