Digital Marketing for
Casinos & Online Gambling

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Digital marketing for casinos, online gambling, and sports betting websites can be a high-stakes game. Tip the odds in your favor with a strategic marketing plan tailored to meet your goals.

Whether it’s search engine optimization (SEO) to improve your visibility, paid media to reach your target audience, or digital PR to boost brand awareness with top-tier media coverage, we’ve got you covered!

Global Gambling Market Statistics

  • The gambling market consists of sales of gambling services and related goods by entities (organizations, sole traders and partnerships) that operate gambling facilities, such as casinos, bingo halls, video gaming terminals, lotteries, and off-track sports betting.
  • World gambling statistics show that around 26% of the population gamble.
  • In the US the numbers are quite different, in 2016 only 3% out of the 4.2 billion who said they gamble regularly said they played online. 
  • Asia Pacific was the largest region in the global gambling market, accounting for 38% of the market in 2020. North America was the second largest region accounting for 29% of the global gambling market.
  • The global gambling market is expected to grow from $465.76 billion in 2020 to $516.03 billion in 2021 at a compound annual growth rate (CAGR) of 10.8%.
  • Trends also suggest that the consumption of services in the global virtual market has increased by 28.0 percent annually since the last decade. With the growing use of the internet, the growth rate of online casinos has increased significantly.


Marketing Statistics for Casinos & Online Gambling

  • The global online gambling market is anticipated to be valued at more than 92.9 billion U.S. dollars in 2023.
  • The global online gambling market is projected to grow at a CAGR of 11.94%, during the forecast period (2020 – 2025).
  • Over half of the leading casino companies worldwide are based in the U.S.
  • Casinos make up the largest part of the commercial gaming segment, popular with U.S.-citizens and international tourists alike. 
  • As of 2019, the number of commercial casinos in the U.S. reached over 400.
  • Unsurprisingly, Las Vegas had by far for the highest proportion of the commercial gaming revenue in 2019.
  • The second largest U.S. commercial gaming location was Atlantics, totaling approximately 2.7 billion U.S. dollars in commercial gaming revenue.


Online Gambling & Sports Betting Statistics

  • The global sports betting industry reached a market size of 203 billion U.S. dollars in 2020. 
  • Within the global sports betting industry, there were approximately 197 thousand employees in a total of almost 31 thousand businesses in 2020. 
  • Sports betting revenue in the U.S. was predicted to grow to as much as eight billion U.S. dollars by 2025.
  • In 2021, sports betting revenue is forecast to reach 2.5 billion U.S. dollars and, by 2025, this figure is anticipated to grow to eight billion U.S. dollars.
  • The market size of the fantasy sports services sector in the United States reached 8.48 billion U.S. dollars in 2019, reflecting an increase from 2018.
  • Between June 2018 and July 2019, Nevada generated a sports betting handle of 5.48 billion U.S. dollars, making it the U.S. state with the largest sports betting handle.


Casino Hotel Industry Statistics

  • The number of businesses in the casino hotel sector in the United States saw a significant drop in 2020. 
  • In 2020, there were 255 businesses in the “casino hotel” sector, reflecting an 11.1 percent decline from 2019.
  • The casino hotel sector is forecasted to recover in 2021, with the number of businesses expected to grow by 10.1 percent.
  • In 2019, there were a total of 524 tribal casinos in the United States, a consistent growth year after year since 2009.
  • Total land-based gaming in the US, including bingo and Class III machines on tribal lands, accounted for about $80b of the US total with lotteries raking in another nearly $29b. Native American casinos generated slightly more revenue in the US than did the commercial casinos, as they have since they first reached that milestone in FY2016.
  • The market size of the non-hotel casino sector in the United States declined by 52.6% between 2019 and 2020. It is forecasted to recover with an estimated growth of over 50% in 2021.



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Lyndsey Maddox

Director of Business Development

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