Digital Marketing for Financial Services

Build trust and credibility while staying competitive in the market. Financial service providers need digital marketing to enhance brand visibility, reach a broader audience, and engage potential clients in the increasingly digital landscape.

Digital Marketing for Financial Service Providers

In a time when consumers are turning to digital channels for financial information and services, a strong online presence is key to success. We specialize in digital marketing for financial institutions and have a proven track record of helping banks, credit unions, and financial service providers showcase their expertise, build brand recognition, and engage with a diverse audience online.

financial industry stats

From content strategy and link-building efforts to PPC and SEO for financial services, our digital marketing strategies not only enhance your online visibility but establish your company as a leader in the competitive financial services sector.

Your Challenges, Our Solutions

A magnifying glass

Challenges

  • Building trust and authority 
  • Adapting to industry changes 
  • Measuring ROI
  • Finding your target audience 
  • Searchability 
  • Budget 
  • Competition for attention 
  • Complex products and services
An icon of a rocket ship

Solutions

  • Earn media placements to position you as an industry leader
  • Thorough research into industry regulations
  • Transparent results & reporting you can trust
  • Extensive customer research
  • Technical & content updates to your website
  • Unique & award-winning strategies
  • Content development that makes information accessible and approachable to a wide audience

Our Digital Marketing Solutions for Financial Service Providers

1

Building trust and authority

Your potential customers want to see your name in trusted publications like Forbes, CNBC, or other websites that matter most to your niche. We focus on earning top-tier media placements in relevant publications to help you impress your current and future clients while boosting your credibility in the eyes of Google.

2

Adapting to industry changes

We stay aware of industry trends, regulations, and developments. Compliance with regulatory requirements is paramount to avoid legal issues while understanding trends ensures relevance and effective targeting. By managing risks, demonstrating credibility, and helping you stay ahead of competitors, we’ll help you connect with those who are looking for the unique financial services you offer.

3

Measuring ROI

An investment in a financial SEO services agency is a big deal. We offer clear and concise reporting, helping you understand not only how the work we’re doing is helping you reach your digital marketing goals, but also contributing to your bottom line, connecting you with your target audience, and making your site the go-to spot for those looking for financial information or services.

4

Finding your target audience

Our team of experts will do a deep dive into your ideal customer base to understand when they’re online, what they’re looking for, and what they need to convert across channels. Whether it’s adaptive ad copy designed to help your bank, credit union, or financial business capture new attention… or building trust and authority with financial-themed link building campaign, we don’t waste your time and budget on strategies that don’t make a difference on your bottom line.

5

Searchability

In today’s digital landscape, showing up in Google search results is paramount for enhancing visibility and attracting potential customers/clients. We specialize in optimizing your site to ensure that your bank, credit union, or consultancy shows up when people are looking for your services. We start with an in-depth audit of where you’re at now and implement a strategic plan to get you in front of even more eyes and drive conversions.

6

Budget

Digital marketing is an investment in the future of your business. We work with clients of all sizes and build a plan that works for their goals and their budget. Believe it or not, agencies can be more cost-effective than in-house marketers. We’ll show you how.
[Blog: SEO Agency vs. In-House SEO: Which is Right for You?]

7

Competitive landscape

There are a lot of options out there when it comes to financial and banking service providers, so we’ll scope out your competition and find ways to help set you apart. We’ve helped countless other companies gain a competitive edge with our strategic plans and thoughtful approach.

8

Complex products or services

We will distill your offerings into clear, digestible messaging that resonates with your target audience. Through strategic content creation, we can help simplify technical concepts, highlight key benefits, and craft compelling narratives that engage and educate potential customers. We’ll effectively communicate your products and services while differentiating you from competitors.

Our Digital Marketing Services for Banks, Credit Unions, and Financial Service Providers

We work with you to build a digital marketing strategy that best suits your immediate needs and long-term goals. Whether it’s optimizing your web pages to get your site in front of potential clients, building content that fits your voice and brand, or creating a strategic plan for your pay-per-click ad campaigns to maximize your budget and potential, we will tailor our marketing strategy to your specific needs. Let’s get started!

SEO

Our team of SEO experts takes a comprehensive approach to search engine optimization. We perform site audits, keyword research, content strategy & development, and link-building services to boost your online presence. 

Digital PR

Our online PR strategy will be tailored to meet the needs of your business and industry. We create originally researched content that answers your customers’ questions and builds your brand’s voice and credibility in the eyes of Google.

Paid Media

Our paid media experts optimize your budget through thorough audience research, targeted messaging, and keyword optimization. We create custom measurement plans, empowering you to make data-driven decisions about your paid media accounts.

Why Digital Marketing Matters in the Financial Industry

Digital marketing enables financial service providers to reach and engage with their target audience in an increasingly digital world. With consumers turning to online channels for financial services information and transactions, a strong digital presence is essential for brand visibility, customer acquisition, and retention.

Digital marketing allows financial firms to showcase their expertise, build trust, and offer personalized solutions to clients while adhering to regulatory requirements.

SEO icon

Specialized SEO for Financial Service Providers

Our team of technical SEO experts will take your financial services website to the next level. Plain and simple, good SEO will help you rank higher when people search for keywords relevant to the specific health services you provide.

Starting with the fundamentals, we’ll evaluate your digital presence and guide you through technical and on-site optimizations that will help Google better understand your website. The result? Increased visibility that puts your website in front of people who are most likely to turn into clients or customers.

Writing icon

Digital PR for the Financial Industry

Digital Third Coast helps banks, credit unions, consultants, and other financial services clients reach their target audiences. Our industry-leading digital PR and link-building strategies work hand-in-hand with your overall SEO goals. We create quality content that leverages your expertise and catches the attention of national media. We’ve helped our financial clients earn placements in highly respected publications like Forbes, Business Insider, and CNBC.

$ in a circle

Paid Media Advertising (PPC) for the Financial Industry

Let our paid search team help you hyper-target your message to those actively looking for a new bank, credit union, or financial advisor. The competition for paid keywords in the financial services marketing space is fierce, but we know how to navigate the demand. Let us help you overcome the digital barriers between you and your customers.

Ready to Work With a Digital Marketing Agency?

DTC Team

Schedule a free consultation with our team to kickstart your journey toward an optimized and high-performing website while taking your digital marketing strategy to the next level.

During this complimentary session, we’ll delve into your specific business goals, current online challenges, and aspirations.

Our seasoned professionals will provide tailored insights, offering a roadmap for potential strategies to help you meet your marketing goals.

We’re among the best digital marketing and SEO agencies for financial institutions, let’s connect.

Case Studies: Real Financial Industry Clients, Real Results

5.2+ Million Site Impressions With
SEO Strategy

Coins on table

Focusing on SEO fundamentals helped a credit union dramatically improve organic visibility. Our on-site work improved Page 1 keyword rankings and drove more traffic to the website.

High-Authority Media Drives Client to
Page 1

Credit card and desk

How a data-driven content campaign earned placements in The Wall Street Journal, The Atlantic, NBC News, CNBC, and other major media outlets, translating to highly valuable SEO outcomes.

image

Lyndsey Maddox

Chief Executive Officer
icon

Email Lyndsey. Find out how we can help.

Work with DTC

  • Or call us at (773) 904-2700

    Lyndsey will get in touch with you as soon as possible.