Digital Marketing for the Healthcare Industry

The healthcare industry grows more competitive each year. Cut through the noise with digital marketing services tailored to your healthcare company’s needs.

Healthcare SEO Services & Digital Marketing for Healthcare Providers

Americans rely on the Internet to make healthcare decisions. Let us help you ensure your message captures your target audience’s attention when they’re online.

We help our clients in the healthcare industry build content that educates and increases their visibility. We cater our digital strategies to your unique needs and challenges. From content strategy and link-building efforts to increase organic visibility… to paid search strategies aimed at hyper-targeting your audience, our team is experts when it comes to digital marketing for healthcare providers.

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From content strategy and link-building efforts that build organic visibility to paid search strategies that target your specific audience, we can help you stand out amongst your healthcare competitors. Let us show you how we do it.

Your Challenges, Our Solutions

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Challenges

  • Diverse target audience
  • Building trust and credibility 
  • Technological adaptation 
  • Measuring ROI
  • Creating educational content 
  • Searchability 
  • Budget 
  • Competitive landscape
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Solutions

  • Extensive industry and customer research
  • Media placements that build your brand and credibility 
  • Updating your online presence to meet today’s needs 
  • Transparent results & reporting you can trust 
  • User-first, search-friendly content that leverages your expertise and impresses Google  
  • Technical webpage audits & optimizations
  • A plan that fits your budget 
  • Unique & award-winning digital marketing strategies

Our Digital Marketing Solutions for Healthcare Service Providers

1

Diverse target audience

Our team understands your audience is diverse. We do a deep dive to better understand their needs and come up with a strategy to serve them more effectively. Whether it’s resource pages that provide answers to common medical questions, or creating a link building campaign to build trust and authority for your website, we’re a healthcare SEO firm that doesn’t waste your time and budget on metrics that don’t make a difference on your bottom line and connect you with prospective patients.

2

Building trust and credibility

We work to position you as a respected leader in the healthcare industry by creating newsworthy and branded content that showcases your expertise. We focus on earning top-tier media placements for that content, helping you build credibility in both the niche medical industry and healthcare consumers at large. Media placements in name-brand publications also improve your standing with Google and drive organic visibility.

3

Technological adaptation

Your website likely has a lot of helpful resources already, but are they reaching the right people? Are they loading quickly and do they provide an optimal user experience? We do an extensive audit of your site to see where you’re at and offer strategic solutions that will help you grow.

4

Measuring ROI

An investment in a medical SEO agency is a big deal. We offer clear and concise reporting, helping you understand not only how the work we’re doing is helping you reach your digital marketing goals, but also contributing to your bottom line, connecting you with your target audience, and making your site the go-to spot for those looking for medical advice or the services you provide.

5

Creating educational content

The internet is one of the first places people turn to when they have a health-related question. We’ll make you the go-to expert by creating keyword-optimized, helpful, and educational pages for your site. We work to position you as a leader in your field, and our content strategy simultaneously helps build visibility with your audience and credibility with Google.

6

Searchability

People are looking for the medical services or tools you provide, so let’s make sure they’re able to find you online. We’ll look at where your digital visibility is now, and how we can help get your name and offerings in front of more people with strategic SEO techniques for the healthcare industry.

7

Budget

Digital marketing is an investment in the future of your business. We work with clients of all sizes and build a plan that works for their goals and their budget. Believe it or not, agencies can be more cost-effective than in-house marketers. We’ll show you how.
[Blog: SEO Agency vs. In-House SEO: Which is Right for You?]

8

Competitive landscape

We know there are a lot of people offering medical advice and resources out there. At its best it’s helpful, at its worst it can be downright dangerous. We give you an edge over the competition with our strategic digital marketing plans and thoughtful approach.

Our Digital Marketing Services

We work with you to build a digital marketing strategy that best suits your immediate needs and long-term goals. Whether it’s optimizing your web pages to get your site in front of potential clients, building content that fits your voice and brand, or creating a strategic plan for your pay-per-click ad campaigns to maximize your budget and potential, we will tailor our marketing strategy to your specific needs. Let’s get started!

SEO

Our team of SEO experts takes a comprehensive approach to search engine optimization. We perform site audits, keyword research, content strategy & development, and link-building services to boost your online presence. 

Digital PR

Our online PR strategy will be tailored to meet the needs of your business and industry. We create originally researched content that answers your customers’ questions and builds your brand’s voice and credibility in the eyes of Google.

Paid Media

Our paid media experts optimize your budget through thorough audience research, targeted messaging, and keyword optimization. We create custom measurement plans, empowering you to make data-driven decisions about your paid media accounts.

Why Digital Marketing Matters for the Healthcare Industry

Consumers are increasingly relying on the internet for health-related information and services, so a strong digital presence is crucial.

Digital marketing allows healthcare businesses to connect with patients, provide education, and promote care initiatives. Whether it’s digital marketing for dentists, or a healthcare IT firm, our precision targeting and personalized messaging will increase the likelihood of converting leads into patients/customers.

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Specialized Healthcare SEO Services

Our team of technical SEO experts will take your healthcare website to the next level. Plain and simple, good SEO will help you rank higher when people search for keywords relevant to the specific health services you provide.

Starting with the fundamentals, we’ll evaluate your digital presence and guide you through technical and on-site optimizations that will help Google better understand your website. The result? Increased visibility that puts your website in front of people who are most likely to turn into patients or customers.

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Digital PR for the Healthcare Industry

Our industry-leading content team uses digital PR and link-building strategies to enhance your SEO results. We create informative, buzzworthy, and branded content that leverages your health industry expertise and earns media coverage in some of the nation’s leading publications. We’ve helped our healthcare clients earn placements in outlets like WebMD, USA Today, and Forbes.

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Paid Media Advertising (PPC) for the Healthcare Industry

Let our paid search team help you hyper-target your message to those actively looking for a new doctor, dentist, therapist, or other healthcare-related services. With serious competition, your ads need to reach the right person at the right time. Let us help you overcome the digital barriers between you and your future patients.

Ready to Work With a Healthcare Digital Marketing Agency?

DTC Team

Schedule a free consultation with our team to kickstart your journey toward an optimized and high-performing website while taking your digital marketing strategy to the next level.

During this complimentary session, we’ll delve into your specific business goals, current online challenges, and aspirations.

Our seasoned professionals will provide tailored insights, offering a roadmap for potential strategies to help you meet your marketing goals.

We’re among the best digital marketing and SEO agencies for healthcare providers, let’s connect.

Case Studies: Real Healthcare Industry Clients, Real Results

270+ Campaign Placements Elevate Healthcare Provider’s Online Presence

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A digital PR campaign earns 270+ media placements, significantly boosting the client’s online presence and brand recognition in reputable publications.

Record Impressions & Conversions for Children’s Hospital

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Paid media campaigns generate substantial increase in leads for targeted medical keywords and services with impressive conversion numbers across all specialities.

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Lyndsey Maddox

Chief Executive Officer
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Email Lyndsey. Find out how we can help.

Work with DTC

  • Or call us at (773) 904-2700

    Lyndsey will get in touch with you as soon as possible.