Digital Marketing for Law Firms and Professional Service Providers

Crafting a robust online presence involves more than just having a website. It demands a comprehensive digital strategy that aligns with your business objectives. Professional services are using digital marketing to reach customers and surpass competitors. Are you leveraging the smartest techniques for your business?

Digital Marketing for Law Firms and Professional Service Providers

In the professional services sector expertise and trust are paramount. We understand the unique challenges doctors, lawyers, and accountants face when trying to brand themselves online and reach customers online.

We specialize in crafting strategies that go beyond the generic, ensuring that your digital marketing efforts resonate authentically with your specific clientele. Our approach combines industry-leading content marketing and thoughtful link-building strategies to not only elevate your online presence but also to establish you as a trusted authority in your field.

Our experience working with them has been phenomenal.

“They are the best at what they do, and we have seen positive results month over month. Our firm has worked with other marketing firms in the past that do not deliver. From past experience, I can say that Digital Third Coast is leaps and bounds ahead of the competition. I highly recommend.”

Partner, Chicago-based law firm

Your Challenges, Our Solutions

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Challenges

  • Targeting the right audience
  • Building trust and credibility
  • Adapting to industry changes
  • Demonstrating ROI
  • Creating relevant content
  • Searchability
  • Budget
  • Competitive landscape
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Solutions

  • Niche messaging and precision targeting
  • Media placements that build your brand and credibility
  • Conduct thorough research to understand your industry 
  • Helpful and user-focused content creation
  • Transparent reporting & results you can trust 
  • Technical audits & content creation
  • A plan that fits your budget 
  • Award-winning and unique strategies

Our Digital Marketing Solutions for Professional Service Providers

1

Targeting the right audience

Identifying and reaching the right audience can be difficult due to the niche nature of many professional services. In industries such as law, finance, and consulting, clients often have specific needs and preferences that require tailored marketing approaches. We work to gain a deep understanding of client personas, including their demographics, behaviors, pain points, and preferences, and create customized strategies designed to reach those most likely to become your future customers/clients.

2

Building trust & credibility

Establishing trust and credibility in a digital environment can be challenging, especially when dealing with intangible services. Building a strong online reputation will help you stand out among competitors. We’ll help you build your name and brand recognition by earning top-tier media placements… impressing both your customers and Google, leading to higher rankings in search results. 

3

Adapting to industry changes

Digital marketing trends and technologies are constantly evolving, making it challenging for professional service firms to stay abreast of the latest developments. We help you navigate changes in your industry and ours. We’re here to make sure your digital marketing strategy stays current and adaptable.

4

Demonstrating ROI

We pride ourselves on transparent and thorough reporting. Unlike e-commerce products, the impact of digital marketing efforts on professional services may not always be directly measurable in terms of immediate sales. Determining the ROI of digital marketing campaigns for professional services often involves tracking metrics such as lead generation, client acquisition cost, and lifetime customer value. We’ll provide data and content about what the numbers mean to your bottom line.

5

Creating relevant content

Producing content that resonates with your target audience while also showcasing expertise and addressing their pain points can be daunting. We know your work often involves complex subject matter, making it challenging to create content that is both informative and engaging. We have a team of former journalists who can create user-friendly and helpful content for your website that can be used as a resource page and/or link building campaign to help you earn high-quality backlinks and placements in top publications nationwide.

6

Searchability

We will help your future customers find you when they’re searching for the type of services you offer. Our team of SEO experts start with a thorough technical audit of your website. From there we create a strategic plan to optimize what you have, fix errors that impact user experience, and outline a plan forward for how we can take your website to the next level and boost your rankings in the search engine results pages.

7

Budget

Digital marketing is an investment in the future of your business. We work with clients of all sizes and build a plan that works for their goals and their budget. Believe it or not, agencies can be more cost-effective than in-house marketers. We’ll show you how.
[Blog: SEO Agency vs. In-House SEO: Which is Right for You?]

8

Competitive landscape

There is intense competition in the professional services industry with numerous firms vying for the attention of potential clients. Our digital marketing strategies can help you get noticed and stand out in the crowd. We leverage SEO, PPC, and digital PR to get your name in front of your target audience and build trust and brand recognition in your industry.

Case Studies: Real Professional Industry Clients, Real Results

Optimized Google Business Profiles increase visibility 359%

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Strategic optimization of client’s Google Business Profiles spiked visibility for local branches and improved presence in local search.

High-Authority Media Drives Client to
Page 1

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How a data-driven content campaign earned placements in major media outlets, translating to highly valuable SEO outcomes.

Content Strategy for Law Firm Increases Organic Users 196%

Strategic content skyrocketed visibility in organic search results for a highly competitive keyword, driving traffic and new business.

Ready to Work With a Digital Marketing Agency?

DTC Team

Schedule a free consultation with our team to kickstart your journey toward an optimized and high-performing website while taking your digital marketing strategy to the next level.

During this complimentary session, we’ll delve into your specific business goals, current online challenges, and aspirations.

Our seasoned professionals will provide tailored insights, offering a roadmap for potential strategies to help you meet your marketing goals.

We’re among the best digital marketing and SEO agencies for professional service providers, let’s connect.

Our Digital Marketing Services for Lawyers and Other Professional Service Providers

We work with you to build a digital marketing strategy that best suits your immediate needs and long-term goals. Whether it’s optimizing your web pages to get your site in front of potential clients, building content that fits your voice and brand, or creating a strategic plan for your pay-per-click ad campaigns to maximize your budget and potential, we will tailor our marketing strategy to your specific needs. Let’s get started!

SEO

Our team of SEO experts takes a comprehensive approach to search engine optimization. We perform site audits, keyword research, content strategy & development, and link-building services to boost your online presence. 

Digital PR

Our online PR strategy will be tailored to meet the needs of your business and industry. We create originally researched content that answers your customers’ questions and builds your brand’s voice and credibility in the eyes of Google.

Paid Media

Our paid media experts optimize your budget through thorough audience research, targeted messaging, and keyword optimization. We create custom measurement plans, empowering you to make data-driven decisions about your paid media accounts.

Why Digital Marketing Matters in the Profesional Services Industry

Having a strong digital marketing strategy is not just advantageous, but vital for professionals in the service sector. With the majority of clients turning to the internet to research and evaluate service providers, a robust online presence is crucial for establishing credibility, attracting leads, and staying competitive.

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Professional Service Sector & Law Firm SEO Services

Our team of technical SEO experts will take your firm’s website to the next level. Plain and simple, good SEO will help you rank higher when people search for keywords relevant to the specific health services you provide.

We start with a comprehensive assessment of your digital footprint, meticulously analyzing every aspect to pinpoint areas for improvement. Through a strategic blend of technical and on-site optimization techniques, we ensure that your firm garners the attention it deserves from search engine algorithms, making Google love you.

We are a law firm SEO agency with a proven track record of helping professional service providers improve their visibility in search engine results pages (SERPs). We’ll research the keywords that resonate with your specific service offerings best and then optimize your website accordingly, helping you attract more qualified traffic and leads.

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Digital PR for Professional Service Providers

Our proven digital PR and link building strategies are seamlessly integrated with your overarching SEO objectives. Our team of former journalists will craft high-quality content that showcases your expertise and captures the attention of prominent media outlets on a national scale.

Digital PR can be a key component of your overall digital marketing strategy. By earning high-quality backlinks and getting your company quoted in authoritative sources, your firm’s online reputation and authority will increase dramatically. You’ll impress your future clients and Google’s algorithm. We’ve successfully earned placements for our legal and professional services clients in top-tier publications such as Forbes, The Wall Street Journal, and Business Insider.

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Paid Media Advertising (PPC) for the Professional Services Industry

Let our paid search team help you hyper-target your message to those actively looking for the specific, niche services you offer. Our strategic PPC campaigns can be invaluable for law firms and professional service providers, offering immediate visibility and targeted reach to potential clients seeking legal assistance or specialized services.

By carefully crafting ad copy, targeting parameters, and bidding strategies, our PPC services for law firms can help maximize your ad spend and drive qualified leads to your legal or professional services website.

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Lyndsey Maddox

Chief Executive Officer
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Email Lyndsey. Find out how we can help.

Work with DTC

  • Or call us at (773) 904-2700

    Lyndsey will get in touch with you as soon as possible.