Digital PR Agency

Digital Third Coast is a Chicago-based digital marketing agency with more than 15 years of award winning content and link building expertise.

Get your digital PR proposal, today!

Digital PR That Boosts Your SEO Strategy

Ready for an SEO boost that only digital PR can deliver? Let Digital Third Coast be your guide to strengthening your website’s organic visibility by building a robust backlink profile. 

We know that not every backlink is created equally. Successful digital PR works hand-in-hand with your overall SEO strategy, creating quality content that leverages your expertise and impresses Google at every turn. 

Our online PR strategy will be tailored to meet the needs of your business and industry. From headline-grabbing content to strategic on-site copy, we’ll customize a digital PR plan that actively and passively earns links to your site. 

The rules of search are constantly changing, and you need a digital PR agency partner who will adapt your strategy to continue earning valuable links and organic visibility. Let’s explore how our digital PR services can help you achieve your online goals!

Our Digital PR Process

We have 15+ years of link building and digital PR experience and have earned more than 30,000 links for our digital PR clients. Our award winning process has adapted to stay current with the latest trends in search. At its core, our digital PR agency produces research-based content with a proven track record of high-quality and high-authority links. We increase brand awareness and create content that balances relevance with newsworthiness. Newsjacking even the trickiest of news cycles to earn thousands of links from the best websites on the internet, annually.

Onboarding

Start our engagement off on the right foot with comprehensive onboarding. Our digital PR onboarding process is structured into three distinct phases:

  • Pre-kickoff
  • Content kickoff
  • Post-kickoff

Ideation &
Brainstorm

Success starts by finding the right voice for your brand. We’ll brainstorm and strategize concept topics that will earn you digital visibility on an ongoing basis.

  • Brainstorm
  • Concepts presentation
  • Approval

Content Research & Production

Quality links come from quality content. 100% of our campaigns are research-based, keyword optimized, and packaged with compelling designs.

  • Research (surveys, competitive analysis, data analysis, search trends)
  • Graphic design
  • Copywriting
  • Keyword optimization

Media Outreach

Earning high-quality and relevant links is our expertise. Our approach to media outreach strategies are targeting, finite, and adaptive.

  • Media list building
  • One-to-one outreach
  • Pitch writing and follow ups
  • Newsjacking

Reporting &
Communication

Clear communication throughout the process. Reports tailored to match your digital PR goals.

  • Regular campaign updates
  • Client-facing link reports

Link Building

The core of digital PR lies in strengthening websites’ backlink profile. Through content & online PR campaigns, we’ll secure you high-quality and relevant links.

  • Content creation
  • Keyword optimization
  • Media Outreach
  • Link reports

Why Clients Love Our Digital PR Strategies

“There was so much buzz, that it literally crashed our client’s servers”

“We had visitors from all around the world. We had tons of reputable publications like the Huffington Post, Gawker, and Wired picking up the piece.”

Michael Walters Advertising Agency


“No one has ever been like DTC”

“DTC is interested in our business’s success. We’re a small company that’s fighting a much bigger fish — thanks to DTC, we’re winning.“

John Spaw, Bid-on-Equipment

Don’t just take our word for it. After an initial one-year contract, 95% of our clients continue working with us.

We pride ourselves on sustainable growth and long-term business relationships in the Chicago area. We do honest work, we don’t cut corners, our expert resources are in-house, and our strategies are transparent. After an initial one-year contract, 95% of our clients continue working with us.

Read More of our Five-Star Reviews:

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DTC is Among the Top Digital PR Agencies Nationwide

Digital PR That Earns Premium Media Coverage

Our work is cited and trusted by some of the most reputable publications nationwide. We’ve helped clients earn placements and media coverage in a variety of media outlets, strengthening their backlink profiles and positioning them as leaders in their industry.

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Get your FREE digital PR consultation

Schedule a free consultation with our expert digital PR team to kickstart your journey towards high-authority, inbound, media coverage. 

During this complimentary call, we’ll delve into your specific business goals, current online challenges, and aspirations. Our seasoned professionals will provide tailored insights, offering a roadmap for potential strategies.

Meet Your Digital PR Team

Tricia Harte
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Tricia Miller

Director of Digital PR

Maria Szatkowski
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Maria Pearlman

Senior Content & Media Strategist

Emily Thornton
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Emily Fanous

Senior Content & Media Strategist

Gretchen Andsager
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Gretchen Andsager

Content Strategist

Allison Hadley
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Allison Hadley

Content & Media Strategist

Jen LeMair
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Jen LeMair

Media Relations Strategist

DTC

The Tools We Use in Your Content Strategy

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Ahrefs is a powerful tool to find and monitor inbound links to the pages of content we create for you. From evaluating the quality of the earned media coverage, to monitoring keyword rankings and performance, Ahrefs is a one-stop-shop.

Buzzsumo is used by both our content and media strategists to ideate and promote content concepts. The platform allows us to analyze verticals and content topics for the best engagement and outreach opportunities in search.

Cision has an unrivaled database of journalists and publications. Our media strategy team uses Cision to curate tailored media lists and locate our own media “blackbook” of journalists we’ve worked with over the years. We pride ourselves on building relationships that earn coverage for all types of content.

Muck Rack is a media database that our digital PR team uses to identify the right reporters for our content. With detailed information about a journalist’s vertical, coverage history, and preferred channels, Muck Rack helps us customize our outreach strategy.

FAQ: What you Need to Know Before Hiring a Digital PR Agency

How does digital PR work?

Digital PR improves your digital visibility by earning high-authority and relevant links to your business’s website.

We produce research-based, and keyword-rich, content and pitch it to the media to secure inbound coverage.

Every link is a signal to Google that your website is a source of trust and authority, helping improve your organic visibility in search and keyword rankings. 

How long does digital PR take?

Our digital PR campaigns take about 12 weeks from start to finish. Once an idea is approved, your content strategist will begin research, keyword optimization, design, and copywriting.

We start our window of active pitching and media outreach once you’ve reviewed and published the content.

What is the typical timeline to see results from digital PR?

Digital PR is a long-term investment in your company’s online visibility. Results of our digital PR efforts vary depending on the digital environment your business exists in and the scope of our engagement. 

We’ll work with you from the start to define measurable goals and objectives, creating a timeframe that reflects your unique goals. 

The immediacy of seeing your target results will depend on the competitiveness of your industry, the consistency of content production, and your initial website authority. 

Active link building campaigns can earn links within a matter of days of the implementation of our media outreach strategy. 

However, we don’t declare wins on one campaign alone. Our engagements are designed to methodically strengthen your website’s backlink profile by earning widespread quality coverage over the course of multiple content campaigns and keyword pages. 

How does digital PR differ from traditional PR?

Traditional PR is exactly what it sounds like – a traditional, direct approach to public relations that utilizes staple channels such as press releases and media to manage public opinion about your brand, your personnel, your products. Digital PR, on the other hand, utilizes newer, digital channels such as websites and social media, to manage brand awareness and simultaneously influence SEO and link building initiatives.

Both aim to build brand awareness, increase positive sentiments about business, and help companies reach broader audiences. Traditional PR can be more difficult to measure, whereas digital PR has easy-to-track metrics and KPI’s when it comes to measuring impressions, engagements, and interactions online.

Read more about the differences on our blog: “Traditional vs. Digital PR

What digital PR metrics do you track and report on?

Our link reports are updated in real-time as our team locates coverage for our digital PR campaigns.

We track Moz’s domain authority (DA) and Ahrefs’ domain rating (DR) of the websites linking to the content, as well as link type (unique vs. syndicated), do follow/no follow, and publication details.

For keyword-driven content, our team tracks the visibility and ranking of keywords as well as page traffic.

Read more about the most important digital PR metrics to track.

What industries do you have experience producing digital PR content for?

Over the past 15 years of digital PR link building, our agency has worked with clients across industries including healthcare, higher education, professional and legal services, B2B, ecommerce, financial services, gambling and gaming, cannabis, and more.

We Work With Clients Across All Industries, Here are Some We’ve Helped!

Our team of digital PR content strategists collaborates with clients and businesses from various sectors all across the United States. We have a wealth of experience in serving a wide range of companies, spanning from B2B to B2C enterprises, each with its distinctive specialization within their respective industries.

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Lyndsey Maddox

Chief Executive Officer
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Email Lyndsey. Find out how we can help.

Work with DTC

  • Or call us at (773) 904-2700

    Lyndsey will get in touch with you as soon as possible.