Digital PR Agency

Digital PR works by improving your business’s digital visibility through the creation and promotion of strategic on-site content. Some of that content is specifically designed to boost a website’s overall visibility in search through keyword optimization and targeting. While another strategy is creating content designed to secure high-authority links via direct outbound promotion.

At Digital Third Coast, we produce a combination of what we refer to as “news-first” and “audience-first” content to achieve our client’s digital PR goals.

Our “news-first” content is grounded in proprietary research, leverages brand expertise, and is strategically pitched to journalists across the U.S. Each content campaign aims to secure high-authority links from relevant and top-tier publications, thus strengthening a website’s backlink profile. Every link is a signal to Google that your website is a source of trust and authority, helping improve your organic visibility in search and keyword rankings.

Our audience-first content is highly-relevant to each brand, it’s keyword-driven, and it’s designed to help boost brand visibility in organic search results. With its increased visibility, this content drives qualified organic traffic to our clients websites and strengthens each brand’s authority in search for relevant keywords.

The answer, unfortunately, is “it depends.” 

Digital PR can take a few days, weeks, or sometimes months from start to finish. A research-based digital PR content campaign is broken down into phases: ideation, research, design and production, and finally promotion. The first three of those phases can be executed faster or slower depending on the level of approvals needed, responsiveness, and team bandwidth. We typically allow for two months of active promotion to be able to navigate news cycles and robustly promote our clients’ content to targeted journalists.

For clients opting for more relevant on-site content that is not intended for active media outreach, content can be produced on a faster timeline and is designed to see results (in terms of keyword ranking and visibility) quickly.

Yes. Digital PR can improve AI search visibility by earning credible media coverage, backlinks and brand mentions across trusted third-party sources. These signals help reinforce a brand’s authority and relevance, increasing the likelihood that AI platforms will recognize, reference and cite the brand in generated responses.

Digital PR is a long-term investment in your company’s online visibility. Results of our digital PR efforts vary depending on the digital environment your business exists in and the scope of our engagement. 

We’ll work with you from the start to define measurable goals and objectives, creating a timeframe that reflects your unique goals. 

The immediacy of seeing your target results will depend on the competitiveness of your industry, the consistency of content production, and your initial website authority. 

Active link building campaigns can earn links within a matter of days of the implementation of our media outreach strategy. 

However, we don’t declare wins on one campaign alone. Our engagements are designed to methodically strengthen your website’s backlink profile by earning widespread quality coverage over the course of multiple content campaigns and keyword pages. 

Traditional PR is exactly what it sounds like – a traditional, direct approach to public relations that utilizes staple channels such as press releases and media to manage public opinion about your brand, your personnel, your products. Digital PR, on the other hand, utilizes newer, digital channels such as websites and social media, to manage brand awareness and simultaneously influence SEO and link building initiatives.

Both aim to build brand awareness, increase positive sentiments about business, and help companies reach broader audiences. Traditional PR can be more difficult to measure, whereas digital PR has easy-to-track metrics and KPI’s when it comes to measuring impressions, engagements, and interactions online.

Read more about the differences on our blog: “Traditional vs. Digital PR”

Our link reports are updated in real-time as our team locates coverage for our digital PR campaigns.

We track Moz’s domain authority (DA) and Ahrefs’ domain rating (DR) of the websites linking to the content, as well as link type (unique vs. syndicated), do follow/no follow, and publication details.

For keyword-driven content, our team tracks the visibility and ranking of keywords as well as page traffic.

Read more about the most important digital PR metrics to track.

Over the past 18 years of digital PR link building, our agency has worked with clients across industries including healthcare, higher education, professional and legal services, B2B, ecommerce, financial services, gambling and gaming, cannabis, and more.

Digital PR is an ongoing strategy, and campaign costs vary depending on the type of content we’re producing, the research needed to support it, and the type of publications we’re targeting with our outreach. Our typical monthly retainers range from $5,000 – $15,000. Whether you’re a small business building credibility or an enterprise brand seeking large-scale exposure, we tailor to your needs.

Great digital PR drives real traffic and attention to your site, but that only pays off if your brand and web presence are ready to receive it. If you need support with web design, branding, or creative assets before or alongside a campaign, we have a network of vetted specialists we trust and recommend. Meet our marketing partners here.

Yes. When the right story breaks, we can turn a reactive pitch around in 12 to 24 hours to get your expert into the conversation while it’s still live. Speed like that works best once we’ve built trust and a rhythm with your team, because moving fast means moving with your sign-off already in place. For clients who want it, reactive PR and newsjacking are part of what we do, not an upsell.

More buyers now start their research in ChatGPT, Perplexity, and Google’s AI Overviews, and those tools build their answers from sources they trust. Here’s what we’ve found running campaigns alongside our SEO team: the content that consistently gets pulled into AI answers is content with proprietary data, and that’s exactly what our news-first campaigns produce. When we build a campaign around original research, we’re not just earning links and coverage. We’re creating the citable, authoritative source material AI tools reach for when someone asks about your space. It’s the same work that has always driven your SEO, now doing double duty in AI search, and we track it in the AI insights section of your reporting so you can see it happening instead of guessing. Learn more on our AI Visibility page.