Campaign ideation is the first step in developing your digital PR strategy! Before we can move forward with content research and strategic media outreach, we need a winning idea.
Every brainstorm starts with your specific SEO and link building goals in mind. Our goal is to find the perfect voice for your brand by brainstorming topics that best leverage your expertise within your industry. The most successful ideas balance brand relevance with a newsworthy appeal.
How do we know what’s going to work?
Our team of former journalists constantly monitors trending stories across verticals and publications. We head into every brainstorm with a firm grasp on what’s already making headlines within your industry, identify the coverage and content gaps, and come up with ways that your brand could fill them.
Our digital PR brainstorming sessions are dynamic, collaborative, and agile. Our team takes time to review your company’s website and we leverage our deep understanding of how newsrooms operate to come up with research topics journalists want to cover.
What makes our brainstorming sessions unique is that we value each team member’s unique insights and perspectives and even the most unconventional ideas are explored. By combining creativity, experience, and data-driven insights, we ensure the final topics presented to clients are innovative, in line with industry best practices, and poised for success.
Yes! We regularly earn media coverage for clients in the nation’s leading publications. Our digital PR campaigns have been featured by national, local, lifestyle, health/wellness, business, personal finance, and a slew of other types of outlets.
You can check out our top digital PR campaigns here.
With more than 15 years of digital PR experience and hundreds of campaigns under our belt, we have a good grasp of what works… and what doesn’t.
We analyze things like link total, average DA, and media pitch open/click rates for prior campaigns and use that data to drive our brainstorming sessions and help us determine the types of topics that regularly perform well and the best ways to position them.
After the onboarding process is complete, we get right to work. Our team typically allocates 1-2 weeks for initial brainstorming, research and analysis.
After that, we’ll present our ideas to you and work together to choose the best fit for your website!
Email Lyndsey. Find out how we can help.