Once you choose a topic for your digital PR campaign, we get to work on research, design, copywriting, and keyword optimization.
Quality is king when it comes to content. That’s why our team gathers data from reputable sources, including the U.S. Census, Google Search Trends, and proprietary surveys. With the right data in hand, we develop content designed to earn inbound coverage.
To elevate the content, we develop eye-catching visual graphics that marry our data narratives with your brand’s aesthetic. When the research production phase is done, our digital PR clients receive everything they need for success: proprietary data, compelling visuals, and on-site copy that is designed for organic visibility.
Our content research is thorough and in depth, but our finished campaigns are concise, easy to understand, and visually captivating.
We work with graphic designers to ensure that each client’s brand guidelines, preferred fonts, and distinctive color palette are seamlessly integrated into each campaign. The branded infographics not only convey the data/storyline quickly and effectively, but also position our clients as authoritative leaders in their respective industries.
What you write on your landing page is important. Not just for persuading and delighting users who read it, but also for conveying authority and expertise to Google and other search engines.
We understand the importance of well-crafted copy. That’s why every piece of content we produce for you — whether it’s surrounding a data-driven narrative, providing a resource to prospective clients, or filling a content gap between you and your competitors — is complete with optimized on-site copy.
Our team of content strategists will write compelling on-site copy to accompany all content recommendations.
We want your content to organically bring traffic to your site, even when there’s no active outreach.
Google’s algorithm is constantly changing. Our team stays atop the latest rankings updates to make sure the copy we write for you will help your page’s visibility.
There isn’t a niche we can’t work with. We’ve worked with clients in industries ranging from financial services and healthcare, to home & garden, and even industrial machinery! Whether you want keyword-driven content specific to your niche and industry, or more newsworthy link building campaigns, we have the experience in digital PR to make it happen.
Our research period is typically 4-6 weeks from concepts pitched to publication on your website. We take a thorough and meticulous approach to all data collection and analysis. During this period, we ensure each content campaign is crafted with precision, accuracy, and newsworthy narratives.
We build the data narrative, collaborate with our graphic designers on your graphics, build out your on-page copy, and keyword optimize it. By the end of the 4 to 6 week period of our research and design, you’ll have everything you need for digital PR success.
The whole package! We produce fully finished content campaigns that are ready to be uploaded to your website. You’ll receive a set of comprehensive deliverables including finalized PNG of your on-page graphics, on-site copy, and SEO recommendations like title tags, meta description, and internal links. The copy is optimized for both users and search engines.
“For a small business like us it’s great to be able to get our name out in front of people.”
“You’ve got all the big name links that show up there, but also within all of that is CBS local in Chicago, NBC local in Baltimore, all over the country we now have high-value links, our content is being shown in local distribution areas, which is now giving us name recognition.”
John Spaw, Director of Operations, Bid-on-Equipment
Email Lyndsey. Find out how we can help.