Digital PR Reporting & Communication
From onboarding to the conclusion of your digital PR campaign, our team delivers reports and updates so you’re never left wondering.
We’re an Open Book
Investing in a digital PR strategy is no small thing.
We understand you’re trusting us to make the best content strategy with your budget. Throughout the process, your content strategist will update you about the next steps, campaign progress, and incoming results. Our goal is to anticipate your questions and never leave you asking, “where do we go from here?”
Our digital PR team reports on several key metrics when it comes to your campaign and content performance. For active link building campaigns, we report on the total number of inbound links secured as well as the domain authority (DA) or domain rating (DR) of those links. Quality and transparency is our goal, so we dive deeper into the types of links your content campaigns earn: differentiating between unique coverage, syndicated links, and unlinked brand mentions.
What Do Our Digital PR Reports Look Like?
Clear. Direct. Never any Confusion. Our reporting dashboard for digital PR results is accessible 24/7 to show you how your campaigns are performing.
You’ll receive a link to a custom reporting sheet designed for real-time updates, allowing you to monitor your campaign’s performance at any moment.
Your content strategist will provide a written summary of the campaign’s progress and recent wins in the highlights section, and the data pulls directly from our internal tracking system.
We want to empower our clients to have a comprehensive understanding of the data, so our reports go beyond numbers. They include explanations about the different types of backlinks and mentions you can earn, and the significance and impact of each. You’ll also be able to see the name of every publication that shares your content, and the title of the article to see how it was framed.
If you have any questions or want additional data you can check our highlights and notes section which will provide context about the value and relevance of certain placements, and the power of widespread brand mentions in syndication. If you have any further questions as you check your reports in real time – our team is always just a message or phone call away!
Our Client Communication Approach
We’re always an email, video call, or phone call away! However, the foundation of our communication of our reporting falls into three categories: content approvals and progress of your active research campaigns, campaign reports of outreach deliverables and placements, and ongoing strategic recommendations.
Content Approval
Much of our team’s communication will revolve around approving your next campaign. As we wrap up outreach on one campaign, we’ll send you content recommendations for your next. You can expect to receive comprehensive materials for your next campaign including:
- Concept deck
- Campaign synopsis
- Target publications
Campaign Reports
You’ll receive a link report sheet you can access round-the-clock that is updated as our team finds and tracks inbound coverage. Your Content Strategist will also send you a minimum of bi-weekly updates via email about the status of your content. Status updates include:
- Research, design and copywriting progress
- Outreach strategy updates
- Major link and brand mentions
Ongoing Strategy
Our teams will meet monthly to discuss what we’re currently working on for your website, and review the roadmap for where to go next, making updates and changes as needed. We’re always available to help fulfill your strategic content needs. We’ll examine:
- Campaign performance
- Alignment of current and upcoming campaigns with news cycle and trending topics
Client Reporting & Communication FAQs
What digital PR deliverables do you report on?
Our basic digital PR link reports will give you a per-campaign recap on performance. We track the total number of placements, number of inbound linking placements, average Domain Authority (DA) of linking placements, do follow/no follow links, and link type.
Upon request, we can also report on Ahref’s Domain Rating (DR), instead of Moz’s Domain Authority (DA) for inbound links.
As our engagement progresses, your campaign reports will give a holistic view of our work. You’ll be able to see the total number of links earned via our digital PR strategy, as well as the average performance of your campaigns over time.
How do I know if my digital PR strategy is working?
Every client has unique goals and definitions of success, which we discuss before even starting a campaign, however, there are several key performance indicators (KPIs) and metrics that we use to gauge a campaign’s performance.
- The quantity and quality of inbound links generated through the campaign.
- Website traffic and referral sources. Digital PR campaigns can drive targeted traffic to your site from the platforms where your content is featured.
- Search engine ranking improvements for relevant keywords. A well-executed digital PR strategy can positively impact your SEO and improve your visibility in search results.
Learn more about digital PR metrics here.
How does your team primarily communicate?
Our primary communication method is email. You’ll receive regular campaign progress updates via email, at a minimum cadence of two times a month. We strongly urge all clients to join monthly reporting video calls to have a face-to-face discussion about campaigns, upcoming and pending approvals, and overarching strategy goals and recommendations.
Do you pay or sponsor media outlets to cover your digital PR campaigns?
No! Google explicitly states that buying backlinks to improve your rankings in the search engine results goes against their guidelines and can lead to penalties, including a drop in rankings or even removal from Google!
In addition, paying for links undermines the credibility of your campaign and brand as a whole. Newsworthy, compelling, content will be of interest to journalists and earn coverage organically and through targeted outreach.
What tools or methodologies do you use to track and analyze backlinks and brand mentions?
We have a comprehensive approach to monitoring the coverage your digital PR campaign earns. No single tool can capture every backlink or brand mention, so we leverage a combination of the industry’s leading platforms to provide you with the most comprehensive reports. Some of those tools include Moz, Ahrefs, BuzzSumo, Google Alerts, Talkwalker, and more.
You can learn more about monitoring backlinks here.
How are unexpected challenges or setbacks during the campaign communicated to clients?
The digital landscape is dynamic and changing every day. For our active link building campaigns, changes in the news cycle can directly impact our ability to earn inbound placements for certain content topics. Potential challenges include global and national events, major breaking news, shifts in consumer behavior or trending topics, and competition by other content-producing agencies.
These are all normal hurdles in digital PR, but what sets our team apart is our experience and ability to adapt, problem-solve, and seamlessly navigate obstacles. If they arise during your campaign, we prioritize immediate and transparent communication. We’ll explain the challenge and provide a plan to pivot, pause, or edit your campaign.
Reporting on Digital PR Successes Like These…
Why Clients Love Working With Us
“They show they care about your needs and campaigns and overdeliver.”
“Their project management and customer service is at the highest level, always responding in time. They show they care about your needs and campaigns and overdeliver.. [They have] been absolutely brilliant handling our projects!”
Founder, Digital Insurance Marketplace
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