The ALS Ice Bucket Challenge took the Internet by a storm during the summer of 2014. Ironically, the exposure surrounding the story meant publishers quickly ran out of unique angles on the topic. Our client, filled that gap by offering journalists their unique perspective as consultants for peer-to-peer fundraising for nonprofits.
In this case study, we’ll show you the steps we took to connect our client and their expertise with journalists hungry for a new perspective to write about. Plus, we’ll explain exactly what results our clients saw and how this content promotion positively impacted their SEO.