Keyword Research Services

It All Starts With Keywords

Keyword research is crucial for successful digital marketing strategies. Search engines have progressed since the early SEO days, now grasping search context, topics, and user intent. Our keyword approach surpasses traditional methods, preventing wasted efforts on unrankable keywords. We strategically select keywords that generate relevant traffic and passive backlinks.

Additionally, the evolution of AI has significantly transformed the landscape of search results. Keywords that previously sent traffic to your website may now be answered directly by an AI Overview or the “People also ask” section in Google results. This shift alters the overall keyword strategy to choose keywords that are more bottom of the funnel, since keywords that show AI Overviews may not be as effective anymore. Even if your site appears in the AI Overview, the likelihood of users clicking on it is considerably lower.

Key Elements of Our Keyword Research and Analysis Service

Keyword Gap Analysis

One of the first steps in our process is analyzing the keywords your competitors are ranking for but you aren’t. This reveals valuable insights into untapped opportunities in your niche.

Targeting Low-Hanging Fruit Keywords

If you already have a presence on the bottom of page one for certain keywords, we’ll optimize your content to help you climb higher in search results. This translates into increased organic traffic and visibility.

KOB (Keyword Opposition Benefit) Analysis

Our approach combines two crucial factors when selecting keywords to target. We focus on keywords that offer a realistic chance of ranking well, while also ensuring they have substantial search volume and potential traffic. This balance is essential for sustainable growth.

Topic Cluster Research

Also known as keyword clusters, content hubs, or the hub-and-spoke model, topic clusters are a potent way to structure information on your website around a central theme. In fact, even giants like Wikipedia employ similar tactics to organize their content. This approach sends a clear signal to Google that your site is an authority on the chosen topic.

To create an effective topic cluster, we delve deep into discovering all the keywords associated with the main topic and its sub-topics.

Our approach is multifaceted, recognizing that keyword research isn’t one-size-fits-all. We employ various methods to unearth the most valuable keywords for your digital marketing strategy.

When you partner with DTC, you’re not just investing in keyword data – you’re investing in a strategy that builds relevant organic traffic as well as passive backlinks!