The Most and Least Well-Traveled States in America

We used Google search trends data to identify the states searching travel-related phrases most often, per capita. Here are the most and least well-traveled states in America, according to the data.

Accelerated Mobile Pages (AMP) and SEO

You may have heard about accelerated mobile pages — AMP for short — recently and wondered if it was right for your website. AMP pages are definitely not for everyone, so today we’ll help answer your questions and describe who makes (or doesn’t make) a good candidate for AMP.

Research Shows No Google Bias Against Trump

Donald Trump accused Google (and its algorithm) of being biased against him. Is it true? Not even close. Google, which is in so many ways a reflection of us, feels the same way about Trump as our country feels: totally confused.

Differences between On-Page and Off-Page SEO

Your search engine optimization strategy can be divided into two different categories: on-page SEO and off-page SEO. Both are crucial to the success of an SEO campaign, but they're on completely different sides of the fence when it comes to improving your search engine rankings.

Call Tracking for Digital Marketing

Call tracking is a tool that enables companies to attribute offline conversions to marketing efforts, including organic and paid search. Using JavaScript and a third-party tool, marketers can track the profitability of various referral sources.

Celebrity Influence On Brands

Celebrity-backed brands and endorsements are everywhere. But outside these formal, contract-bound relationships, in the jungle of everyday social media—where Kylie Jenner can hack $1.3 billion off Snapchat’s market value with a single tweet—who represents the biggest threat to brands? 

How to Make More Profit with AdWords

Does your company have ultra-low CPC’s or maybe recently smashed a conversion record but didn’t see any benefit to your bottom line? All too often we hear from frustrated marketing managers that despite exceptional AdWords metrics, they’re not seeing any positive impact to business growth and profit.  

Does PPC Help SEO?

Clients often ask us if PPC (pay-per-click) advertising helps with SEO (search engine optimization) results. It’s a great question to ask. As a business owner or head of marketing at a company, Digital Third Coast understands your ultimate goal. You want to maximize your bottom line.