SEO Onboarding
You’ve invested a lot into your SEO strategy. Put your mind at ease with a comprehensive onboarding at DTC.
DTC’s SEO Onboarding Process
After you’ve decided to work with us, (great choice BTW) you can expect a three-phase approach to onboarding.
Onboarding is vital for our partnership and sets the foundation for our website work. You’ll meet our account team, discuss your goals and vision, and start the project. Here’s what to expect during your onboarding with DTC.
The Phases of Onboarding
Pre-Kickoff
Before we meet, our team is busy familiarizing ourselves with your brand, your website, and your competition.
Kickoff
This is the first (virtual) face-to-face meeting with your account team! We’ll introduce the SEO pros who will be working on your website to key stakeholders at your business. Our goal is to learn more about your vision and how we can get there together.
Post-Kickoff
This is the campaign’s execution phase. We’ll combine our SEO expertise with your industry-specific knowledge to implement and adapt an ongoing strategy that will provide measurable improvement over time.
Pre-Kickoff
During the pre-kickoff stage, our team goes through an SEO onboarding checklist, which includes conducting comprehensive research on your website, gathering essential information about your business, and diving deep into your specific industry.
We also identify the target audience(s) and personas you aim to reach. To ensure alignment with your objectives, we conduct an internal pre-kickoff meeting to ensure your full account team understands your goals and expectations.
SEO Kickoff
The kickoff phase signifies the official start of our collaboration. We schedule a kickoff meeting involving all relevant client stakeholders, where they are introduced to our dedicated team members responsible for managing and implementing their SEO strategy.
In this meeting, we thoroughly review campaign goals and parameters. Below is a typical agenda for a kickoff meeting.
1. Scope of Work: Transparent Roadmap for SEO Success
Our commitment to transparency begins with a detailed review of the scope of our engagement. We set clear expectations, outlining the resources available with your dedicated account team, and we provide an estimated timeline for the work ahead.
2. Goals & Challenges: Integral to Your SEO Strategy
We recognize our essential role in your SEO strategy. We align with your goals and tackle any challenges by thoroughly analyzing your website’s performance, identifying issues, developing strategies, and setting specific SEO goals while assessing the competitive landscape.
3. Audience: Tailored SEO Strategies for Your Business
We customize our strategies by gaining a deep understanding of the unique audience that drives your business. This includes conducting comprehensive keyword research to ensure we effectively target the right market.
4. Reporting: Insightful Analytics for SEO Growth
In SEO, data-driven insights are essential. We provide actionable reports and conduct monthly screen-sharing calls to discuss progress. Our customizable dashboard keeps you updated on key SEO metrics, and we set up Google Analytics 4 (GA4) for a comprehensive view of how our efforts generate leads and sales.We focus on stakeholder alignment, keeping everyone informed about project objectives and expected outcomes. Our campaign strategy outlines specific timelines for key milestones, and we explain our reporting process along with how we manage your campaigns using specialized project management tools.
Post-Kickoff
Following the kickoff meeting, we will begin the execution phase of our SEO initiatives. In the initial weeks, we may hold regular meetings to review progress and approve key elements like keyword research and content creation.
While we bring our expertise in SEO, we recognize that you possess industry-specific knowledge, and we aim to collaborate closely to ensure we target the right personas and keywords to achieve optimal results.
Our SEO onboarding process is designed to create a strong foundation, promote collaboration, and lay the groundwork for successful SEO campaigns that meet and exceed our clients’ expectations. If you have any remaining questions about the SEO onboarding process, feel free to reach out to us!
What Clients Have to Say About Our Onboarding Process
“How refreshing to see a company really do “it” right.”
“From the first phone call, to setting up our first meeting, to your sales presentation, to your followup, and then to contract, and our kick-off meeting. Everything was done right. We encounter far too much mediocrity in business and life so we’re thrilled when we meet someone like you and hire a firm like DTC.”
Rhea Campbell, Co-Founder, ImagineMD
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