SEO + Content Case Study

SEO and Digital PR Fuel 39% Lead Growth for Affiliate Marketing Agency

As PartnerCentric launched its new site, DTC implemented a technical SEO and content strategy built to scale. The result: 39% more organic leads, 48% traffic growth, and nearly triple the top-ranking keywords.

+39%
organic lead growth YoY
+48%
organic traffic growth YoY
+185%
increase in targeted key terms ranked in positions 1-3

The Client

PartnerCentric maximizes affiliate value with expert-led, tech-driven services.

The Objective

At launch, PartnerCentric wanted more than a polished new site. They needed a strategy that could drive visibility, improve authority, and deliver qualified organic leads over time. Our goal was to help them hit the ground running and keep growing.

SEO Strategy

The problem
PartnerCentric needed to compete for high-intent traffic while launching a brand-new website. Their challenges spanned technical performance, keyword targeting, and content visibility. We partnered closely with their team to ensure the site was built on a strong SEO foundation and supported by a content strategy aligned with lead generation goals.
The solution
After completing a technical audit and resolving performance issues, we launched a content strategy that combined SEO-focused pages with Digital PR campaigns. Each campaign was anchored in proprietary research. Topics ranged from generational social media habits to BNPL trends and TikTok usage. These campaigns earned nearly 100 high-authority backlinks, with an average of 31 links per study and a domain authority average of 74. Sites like USA Today, CNBC, MSN, and Fox Business featured their data, helping build both authority and visibility.
Why it matters
Launching a new site is just the start. Long-term SEO success depends on building authority and capturing intent-based traffic consistently. By pairing technical best practices with link-earning content, we positioned PartnerCentric to compete and grow in a crowded B2B space. This turned visibility into measurable pipeline growth.

“We have had a fantastic experience with the Digital Third Coast team. Their team is not only incredibly knowledgeable in SEO and PPC, but also truly collaborative. They are proactive, responsive, and focused on driving meaningful results. We’re grateful to have them as a trusted partner.”

Alisa Crowley, Director of Marketing at PartnerCentric

Organic sessions finished the year 48% higher than the prior period—rebounding from a December low and accelerating through mid-2025.

Conversions rose 64% year-over-year, from Jan–Jun 2024 to the same period in 2025.

Results

PartnerCentric’s new site quickly gained traction, with organic lead volume increasing 39% and traffic growing 48% year over year. Top-ranking keywords in positions 1 through 3 rose by 185%, showing strong improvements in visibility for bottom-funnel terms. Our Digital PR campaigns amplified reach with nearly 100 earned links from high-authority publishers, solidifying the brand’s authority while supporting sustained SEO performance.

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