A national healthcare nonprofit was leaving most of its $10,000 Google Ad Grant unspent every month on a Dynamic Search Ads setup. We transitioned the account to Performance Max in October 2025. Monthly grant spend rose 165.738% to hit the full cap by April, clicks grew 439.206%, and website events increased 107.692%.
SEO + Content Case Study
90% Increase in traffic for healthcare IT firm after legacy site migration
Legacy site migration produced a 112% increase in organic traffic, year-over-year, for healthcare IT company.
Results
90%
increase in organic traffic
30%
increase in website impressions
116%
increase in website clicks
The Client
A legacy healthcare IT and data management firm that migrates and archives patient, employee, and business records for healthcare organizations. When our engagement started, they were running two websites simultaneously. One focused on their product, while their second focused on their overarching business.
The Objective
Optimize the client’s visibility in search by consolidating their two websites. By migrating one site over to the other’s domain, we aimed to build one, stronger entity.
SEO Strategy
Execute flawless, technical site migration to save & bolster domain authority
-
The Problem
The client had two websites that were live simultaneously. The two sites competed for visibility in search and essentially cannibalized each other for competitive keyword rankings.
-
The Solution
We recommended the client migrate their product-specific website to the newer website’s domain. In doing so, we aimed to transfer the domain authority (DA) of the legacy site and strengthen the combined site’s DA.
To accomplish the migration without sacrificing DA, we produced a meticulous redirect map; connecting pages from the old site with 301 redirects to their relevant doppleganger on the new site.
Once the migration was completed, we executed a full technical crawl to check and eliminate any errors in the site’s functionality.-
Why it Matters
By eliminating the legacy site and effectively redirecting it, we eliminated the keyword competition between the client’s two websites and eliminated any customer confusion caused by the two rival domains.
Results
The site migration was the culmination of several months of ongoing authority-building SEO work, including link building and keyword optimization projects. As a result, when we merged the two websites, the client saw amplified results. When we compared the monthly organic traffic averages for both sites, before and after the migration, the results doubled.
139%
increase in website clicks year-over-year.
Beyond that, the number of site impressions for this period increased by 75%.
During this time we also executed an extensive keyword mapping project, disavowed links detrimental to their domain authority, and remained focused on eliminating duplicate content between the merged sites.
112%
increase in organic traffic, year-over-year.
Similarly, traffic increased 90% after the migration, it was up 112% year-over-year, reflecting a culmination and amplification of our SEO strategy.
Read More Case Studies
-
Performance Max Transition Maxes Out a $10K Google Ad Grant for a national healthcare nonprofit
Read more -
Full-Funnel Content Strategy Drives a 20% Increase in Conversions for Chicago-Area Custom Jeweler
Read moreA national brand with sales reps in every state was running search ads that read as generic. We added State and City level location insertions to the responsive search ad copy so the ads matched wherever a user was searching from. Conversion rate rose 33.01% and cost per conversion fell 19.03%.
-
CRM Integration Lifts Lead Quality and Cuts Cost per Acquisition 28.73% for a Global IP Firm
Read moreDennemeyer was optimizing Google Ads toward every form fill, not the leads that actually closed. We integrated their CRM with Google Ads so Smart Bidding could optimize for qualified leads. Cost per acquisition fell 28.73%, conversion rate rose 77.92%, and by January only 4.5% of raw leads came through unqualified.
Email Us. Find out how we can help.