A national healthcare nonprofit was leaving most of its $10,000 Google Ad Grant unspent every month on a Dynamic Search Ads setup. We transitioned the account to Performance Max in October 2025. Monthly grant spend rose 165.738% to hit the full cap by April, clicks grew 439.206%, and website events increased 107.692%.
SEO + Content Case Study
How a Dual-Track Content Strategy Skyrocketed Visibility for a Nearshoring Platform
Howdy saw a 198.5% increase in organic traffic and gained 11 points in Domain Authority by executing a dual-pronged SEO and PR strategy focused on visibility, trust, and strategic growth.
198.5%
increase in organic traffic
+11
domain authority points
The Client
Howdy connects top Latin American software engineers with U.S.-based companies, acting as a nearshoring partner in the global talent market.
The Objective
Howdy needed to increase brand visibility and website authority to establish themselves as a trusted source for nearshore engineering talent while generating traffic from high-intent searchers.
SEO + DPR Strategy
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The problem
Howdy was a new brand in a competitive talent marketplace. They needed to build E-E-A-T (Experience, Expertise, Authority, and Trust) in the eyes of both search engines and potential clients. With no existing link profile or content footprint, they lacked both credibility and visibility.
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The solution
We deployed a two-pronged content strategy:
-News-first content: Original research and surveys designed to generate media attention and backlinks from high-authority domains.
-Audience-first content: SEO content built around KOB analysis, designed to rank for high-value terms related to nearshoring, AI, and software hiring.-
Why it matters
In a rapidly expanding field like tech hiring, especially post-COVID, trust and visibility are critical differentiators. This strategy didn’t just drive traffic—it positioned Howdy as an expert voice in the nearshoring space, helping them win over both search engines and skeptical prospects.
From June to March, monthly hero URL clicks jumped by approximately 345%, before easing back by roughly 30% by June. Impressions climbed in parallel, surging about 2,233% per month.
Organic sessions rose ~440% before stabilizing by June with impressions mirror that climb.
Clicks jumped by roughly 275% between July and March, while impressions soared about 1400% by mid‑year. The black year‑over‑year lines underscore just how far ahead we are compared to the same period last cycle.
Moz Domain Authority climbed by roughly 48%, while referring root domains surged about 175% over the same period.
Results
Our integrated content strategy turned a brand-new website into a trusted authority. With original research earning press in major outlets and strategic SEO content targeting decision-makers, Howdy’s site traffic and authority grew dramatically, setting the stage for long-term lead generation.
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