A national healthcare nonprofit was leaving most of its $10,000 Google Ad Grant unspent every month on a Dynamic Search Ads setup. We transitioned the account to Performance Max in October 2025. Monthly grant spend rose 165.738% to hit the full cap by April, clicks grew 439.206%, and website events increased 107.692%.
SEO + Content Case Study
SEO Keyword Expansion Drives 16% More Form Submissions for 1031 Exchange Platform
Targeting untapped keywords boosted IPX1031’s organic form submissions by 16% and page 1 keyword rankings by 65% across the U.S.
16%
increase in Exchange Form Submissions PoP
14%
increase in organic sessions
65%
growth in page 1 keyword rankings YoY
The Client
IPX1031 is a U.S.-based qualified intermediary that helps real estate investors execute 1031 tax‑deferred exchanges, allowing them to defer capital gains taxes while reinvesting in like-kind properties.
The Objective
The goal was to identify untapped keywords with strong relevance to IPX1031’s business model and create a content strategy to rank for these terms. This included state-specific queries and high-intent informational searches around 1031 exchanges.
SEO Strategy
-
The problem
IPX1031 wanted to expand their keyword visibility and reach new prospective clients. Existing content was missing opportunities to capture state-based searches and high-intent queries like “what is a 1031 exchange?” which limited organic traffic growth.
-
The solution
DTC conducted keyword and competitive research to uncover untapped state-based keywords and high-value exploratory searches. We created and refreshed pages targeting these keywords, ensuring content aligned with user intent and optimized for organic search.
-
Why it matters
Targeting these new areas increases brand visibility and consideration for consumers nationwide. Investors from Florida to California now have a higher likelihood of finding IPX1031 while researching qualified intermediaries, driving more engagement and contributing to the increase in exchange form submissions.
Page 1 keyword rankings climbed steadily throughout the year, finishing with 65% year-over-year growth and showing consistent gains each month.
This graph shows the conversion trend, represented by the blue line graph, increasing 16% PoP, while organic traffic, represented by the black bars, rises 14% during the same period.
Results
The keyword expansion strategy led to a 16% increase in organic Exchange Form Submissions and a 14% increase in organic sessions. Page 1 keywords grew by 65% year over year, improving visibility for high-value terms across the U.S. By targeting previously untapped state-specific and informational searches, IPX1031 captured more relevant traffic and strengthened on-site engagement, directly supporting their business goals.
Read More Case Studies
-
Performance Max Transition Maxes Out a $10K Google Ad Grant for a national healthcare nonprofit
Read more -
Full-Funnel Content Strategy Drives a 20% Increase in Conversions for Chicago-Area Custom Jeweler
Read moreA national brand with sales reps in every state was running search ads that read as generic. We added State and City level location insertions to the responsive search ad copy so the ads matched wherever a user was searching from. Conversion rate rose 33.01% and cost per conversion fell 19.03%.
-
CRM Integration Lifts Lead Quality and Cuts Cost per Acquisition 28.73% for a Global IP Firm
Read moreDennemeyer was optimizing Google Ads toward every form fill, not the leads that actually closed. We integrated their CRM with Google Ads so Smart Bidding could optimize for qualified leads. Cost per acquisition fell 28.73%, conversion rate rose 77.92%, and by January only 4.5% of raw leads came through unqualified.
Email Us. Find out how we can help.