A national healthcare nonprofit was leaving most of its $10,000 Google Ad Grant unspent every month on a Dynamic Search Ads setup. We transitioned the account to Performance Max in October 2025. Monthly grant spend rose 165.738% to hit the full cap by April, clicks grew 439.206%, and website events increased 107.692%.
SEO + Content Case Study
Digital PR increases organic traffic, keyword rankings for B2B market research firm
Series of data-driven content campaigns earn C+R Research significant national and local media coverage, resulting in a 103% increase in web traffic and a 74% increase in Page 1 keyword rankings.
Highlights
224
media placements
22,300+
new organic
searches, annually74%
increase in Page 1 Keywords
The Client
For more than 50 years, industry leaders at C+R Research have helped brands grow their business through market research.
The Objective
Increase organic traffic to C+R’s website and improve competitive keyword rankings through a series of content campaigns and targeted on-page optimization.
Digital PR Strategy
Boost rankings and domain authority via content campaign series
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The Problem
C+R Research was being outranked for competitive keywords and needed better visibility in search.
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The Solution
We produced four content campaigns based on subjects that reflect our expertise and are attractive to the media; three campaigns focused on the growing craft beer industry, the fourth analyzed brand preferences on U.S. college campuses.
Our outreach team targeted both national and local media outlets to secure placements that built C+R’s website backlink profile, with the ultimate goal of improving the website’s authority and visibility.-
Why it Matters
The content created for each campaign was designed to appeal to national and local outlets, writers and editors. We analyzed data and commissioned surveys in order to produce narratives that highlight national and local trends alike. We enjoyed particular success in local media markets as our outreach team offered local data points to a variety of media personnel in television, radio, and newspapers.
Results
From July 2018 to June 2019, we increased organic web traffic to C+R’s website by 103%, and we increased the number of targeted keywords ranking on the first page of Google by 74%. As a result, total impressions were also boosted 121%.
31%
of backlinks considered “high authority.”
Roughly one-third (31%) of the 187 total backlinks earned across the four campaigns are considered “high authority.” Websites with domain authorities greater than 70 are considered especially valuable and hard to earn links from.
Our outreach efforts resulted in placements in 29 states, 55 cities, and 66 national publications and websites. In addition to earned, organic and syndicated media coverage, C+R’s brand name and research were mentioned an additional 35 times.
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