fbpx

SEO + Content Case Study

Digital PR increases organic traffic, keyword rankings

Series of data-driven content campaigns earn C+R Research significant national and local media coverage, resulting in a 103% increase in web traffic and a 74% increase in Page 1 keyword rankings.

Highlights

  • 224

    media placements

  • 22,300+

    new organic
    searches, annually

  • 74%

    increase in Page 1 Keywords

The Client

For more than 50 years, industry leaders at C+R Research have helped brands grow their business through market research.

The Objective

Increase organic traffic to C+R’s website and improve competitive keyword rankings through a series of content campaigns and targeted on-page optimization.

Strategy

Boost rankings and domain authority via content campaign series

  •  

    The Problem

  • C+R Research was being outranked for competitive keywords and needed better visibility in search.

  •  

    The Solution

  • We produced four content campaigns based on subjects that reflect our expertise and are attractive to the media; three campaigns focused on the growing craft beer industry, the fourth analyzed brand preferences on U.S. college campuses.

    Our outreach team targeted both national and local media outlets to secure placements that built C+R’s website backlink profile, with the ultimate goal of improving the website’s authority and visibility.

  •  

    Why it Matters

  • The content created for each campaign was designed to appeal to national and local outlets, writers and editors. We analyzed data and commissioned surveys in order to produce narratives that highlight national and local trends alike. We enjoyed particular success in local media markets as our outreach team offered local data points to a variety of media personnel in television, radio, and newspapers.

Results

From July 2018 to June 2019, we increased organic web traffic to C+R’s website by 103%, and we increased the number of targeted keywords ranking on the first page of Google by 74%. As a result, total impressions were also boosted 121%.

31%

of backlinks considered “high authority.”

Roughly one-third (31%) of the 187 total backlinks earned across the four campaigns are considered “high authority.” Websites with domain authorities greater than 70 are considered especially valuable and hard to earn links from.

Our outreach efforts resulted in placements in 29 states, 55 cities, and 66 national publications and websites. In addition to earned, organic and syndicated media coverage, C+R’s brand name and research were mentioned an additional 35 times.

Read More Case Studies

  • thumbnail

    Seasonal Digital PR Campaign Earns 175+ Links

    Seasonal digital PR campaigns are a great way to earn brand mentions and dozens of backlinks in top-tier publications, increasing your digital visibility. Here’s how it works!

    Read more
  • thumbnail

    Google Grants Boost CPC Traffic 1900+% YoY for Nonprofit

    Navigating Google Grants to help a nonprofit build their audience across the U.S. via a Google Ads strategy led to impressive growth in both website traffic and site impressions.

    Read more
  • thumbnail

    Recovered Traffic Creates 7.5% Spike in Revenue for B2C Affiliate Site

    After 44 months of lost organic traffic, our SEO strategy produced 6 consecutive months of organic traffic growth, a 10% increase in revenue site-wide, and dramatic improvement to keyword visibility.

    Read more
image

Lyndsey Maddox

Director of Business Development
icon

Email Lyndsey. Find out how we can help.

Work with DTC

  • This field is for validation purposes and should be left unchanged.
  • Or call us at (773) 904-2700

    Lyndsey will get in touch with you as soon as possible.